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STRATEGIC MANAGEMENT
STRATEGIC MANAGEMENT
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Negotiating over Goods and Service Tax (GST) Regime — A Triumph of Pragmatism
AUTHOR(S) : Dr. Prashant Chaudhary, Assistant Professor, Symbiosis Skills and Professional University, PunePUBLISHED DATE: 04/01/2021PUBLISHER: ET CASESCATEGORY: MARKETING MANAGEMENT, STRATEGIC MANAGEMENTPRODUCT: CASE STUDYCASE ID: STG-1-0076; STG-1-0076ACASE LENGTH: 13 PagesDESCRIPTION:While dealing with the situations like “Deadlock or Impasse” during a negotiation, the most sought after virtues are perseverance, patience and pragmatism. The “game of negotiation” often tests the participants’ patience and requires a great deal of perseverance, persuasion and persistence. These traits allow the negotiators to successfully deal with deadlocks, “difficult people and situations” and with the host of tangled egos. Here the negotiation entails ...read moreSHOW DETAILS -
T-Mobile Acquired Sprint to become Global Leader in 5G
AUTHOR(S) : Dr. Aruna Polisetty, Assistant Professor, GITAM Institute of Management, GITAM Deemed to be University; Prof. Sheela P, GITAM Deemed to be University and Jikku Susan Kurian, Lead College of Management, Palakkad, KeralaPUBLISHED DATE: 26/09/2020PUBLISHER: ET CASESCATEGORY: STRATEGIC MANAGEMENTPRODUCT: CASE STUDYCASE ID: STG-1-0075; STG-1-0075ACASE LENGTH: 14 PagesDESCRIPTION:The case discusses the merger deal between Sprint and T-Mobile. The case describes how the merged entity created a telecom leader in the U.S. telecom sector. Though, there were issues with the deal, included poor customer perception of Sprint, losses, and hitch of a highly concentrated market. Yet the deal benefits the T mobile to increase the complementary spectrum holdings that would help to implement a 5G network and increased the retail customer base. The benefits from the deal would not ...read moreSHOW DETAILS -
Hostile Takeover of Mindtree by L & T
AUTHOR(S) : Dr. Aruna Polisetty, Assistant Professor, Dept. of Finance, GITAM Institute of Management, GITAM Deemed to be University, Visakhapatnam and Vijaya Kittu Manda, Research Scholar, GITAM Institute of Management, GITAM Deemed to be University, VisakhapatnamPUBLISHED DATE: 27/08/2020PUBLISHER: ET CASESCATEGORY: STRATEGIC MANAGEMENTPRODUCT: CASE STUDYCASE ID: STG-1-0074; STG-1-0074ACASE LENGTH: 12 PagesDESCRIPTION:The case discusses the takeover between Mindtree and L&T. The case describes the strategic advantage of the takeover. There were issues with the deal, however, the takeover benefits L&T in multiple ways. There will be higher digital revenue and superior presence in hi-tech and media, Consumer packaged goods (CPG) & Retail. There is a possible increased emphasis on new opportunities in the travel and hospitality sectors. Yet, takeover would not end the challenges for L&T in terms of ...read moreSHOW DETAILS -
Amitabh Bachchan – Most Enduring & Comeback Superstar in Hindi Film Industry
AUTHOR(S) : Prof. Avadhanam Ramesh, Vignana Jyothi Institute of Management, HyderabadPUBLISHED DATE: 15/06/2020PUBLISHER: ET CASESCATEGORY: MARKETING MANAGEMENT, STRATEGIC MANAGEMENT, BRAND MANAGEMENT, MEDIA AND ENTERTAINMENTPRODUCT: CASE STUDYCASE ID: BM-1-0023; BM-1-0023ACASE LENGTH: 16 PagesDESCRIPTION:The case study traces the development of angry young man persona in the Hindi films such as Zanjeer (1973), Deewar (1975) and Trishul (1978) etc. to name a few by successful Directors (Prakash Mehra, Yash Chopra and Ramesh Sippy), and creative screen writers such as (Salim-Javed). Amitabh Bachchan who was protagonist in these films rose to stardom and was credited with the redefining the image of conventional hero. Bachchan continued his long run by being versatile and thus establishing himself ...read moreSHOW DETAILS -
Reliance Jio: ‘DICE’ for Disruption
AUTHOR(S) : Syed Abdul Samad and Dr. Nagendra V. ChowdaryPUBLISHED DATE: 24/06/2019PUBLISHER: ET CasesCATEGORY: STRATEGIC MANAGEMENTPRODUCT: CASE STUDYCASE ID: STG-1-0072, STG-1-0072ACASE LENGTH: 24 PagesDESCRIPTION:Can a firm's strategy alter an industry's structure? By September 2018, within two years of its launch, Reliance Jio became the third-largest mobile network operator with its DICE strategy. On September 5th 2016, Reliance Jio Infocomm Limited (RJIL), launched its 4G mobile network Jio (Jio) to a thunderous response from the consumers, so much so that, it registered 215 million subscribers within 22 months of its launch - recording the fastest growth in its customer numbers in the country. It offered ...read moreSHOW DETAILS -
Indian Sexual Wellness (Entertainment) Industry: Secretly Growing?
AUTHOR(S) : Vandana Jayakumar and Dr. Nagendra V. ChowdaryPUBLISHED DATE: 16/05/2019PUBLISHER: ET CasesCATEGORY: STRATEGIC MANAGEMENTPRODUCT: CASE STUDYCASE ID: STG-1-0071, STG-1-0071ACASE LENGTH: 28 PagesDESCRIPTION:The purpose of this case study is to let the students discuss and debate on the ways to grow an industry besieged with contradictions. While the industry – Indian Sexual Wellness industry – has a tremendous potential to grow, it operates discreetly given the societal and cultural barriers. There is latent and pent-up demand yet the companies cannot market freely. Despite the business potential, investors never have been keen to support the fledgling sexual wellness businesses/startups ...read moreSHOW DETAILS -
WeWork India: Disrupting Work Culture
AUTHOR(S) : Vandana Jayakumar and Dr. Nagendra V. ChowdaryPUBLISHED DATE: 29/03/2019PUBLISHER: ET CasesCATEGORY: STRATEGIC MANAGEMENTPRODUCT: CASE STUDYCASE ID: STG-1-0070, STG-1-0070ACASE LENGTH: 22 PagesDESCRIPTION:In July 2017, WeWork Companies Inc. (WeWork), world's largest co-working space operator, launched its India business in collaboration with The Embassy Group, one of the leading Indian real estate development firms engaged in the office space business. Its first co-working facility was started in Bengaluru and by 2018, the company was operational at 23 locations across Bengaluru, Delhi-NCR and Mumbai. The entry of WeWork in India was led by the entrepreneurial pursuits of Karan Virwani (Karan), at ...read moreSHOW DETAILS -
How the Cavaliers Beat the Best in NBA History: Managerial Lessons from the Role of the Coach*
AUTHOR(S) : Divyang Momaya, Nagoya University, Nagoya, Japan, Kirankumar S. Momaya, Shailesh J. Mehta School of Management (SJMSOM), Indian Institute of Technology Bombay (IIT Bombay), Powai, Mumbai and Ankur Basumatary, ICICI Bank, MumbaiPUBLISHED DATE: 21/11/2018PUBLISHER: ET Cases - FLAMECATEGORY: STRATEGIC MANAGEMENTPRODUCT: CASE STUDYCASE ID: STG-1-0068, STG-1-0068ACASE LENGTH: 8 PagesDESCRIPTION:**ET CASES – FLAME BEST CASE WRITER AWARD for presenting the BEST CASE There is a lot business leaders can learn about strategy, teamwork, competitiveness and peak performance from the ‘world of sports’. Highly successful professional basketball coach David Blatt was fired at a very critical mid-way stage of the Cleveland Cavaliers’ 2015-16 bid for its first NBA championship. The task for the new coach Tyronn Lue (Lue) was uphill, and became extremely challenging when the ...read moreSHOW DETAILS -
Compensation for Land Acquisition: A Case of Hydroponics Farm*
AUTHOR(S) : Shubham Chauhan, PGP Real Estate and Urban Infrastructure, NICMAR Pune and Prof. Priyanka Bendigiri, Asst. Professor, NICMAR PunePUBLISHED DATE: 21/11/2018PUBLISHER: ET Cases - FLAMECATEGORY: STRATEGIC MANAGEMENTPRODUCT: CASELETCASE ID: STG-2-0067, STG-2-0067ACASE LENGTH: 7 PagesDESCRIPTION:Land acquisition has always been a tedious process for the authorities to carry on a new development project. Land owners never get satisfied with what they get in exchange of their soil. Also, high cathexis of these poor owners because of their soil’s ancestral values makes it more difficult for these authorities to make satisfactory compensation and thus unable to move ahead. In this case, hypothetical conditions are drafted which tend to reengineer the concept of traditional Land Acquisition ...read moreSHOW DETAILS -
The Shift to BS-VI Emission Norms: Is it Economically Viable?*
AUTHOR(S) : Prof C. Anirvinna, TAPMI School of Business, Manipal University, Jaipur and Prof Hoshiar Mal, FLAME University, PunePUBLISHED DATE: 21/11/2018PUBLISHER: ET Cases - FLAMECATEGORY: STRATEGIC MANAGEMENTPRODUCT: CASE STUDYCASE ID: STG-1-0069, STG-1-0069ACASE LENGTH: 8 PagesDESCRIPTION:This case critically evaluates the decision of the Union Government of India to skip the BS-V emission norms and progress directly to BS-VI norms by April 2020. The decision comes amidst the need for India to make sincere efforts to contain high air pollution levels in the country, especially high smog levels in New Delhi and NCR. This decision to leapfrog fuel standards from BS-IV to BS-VI norms has created a stir and disrupted the Oil and Automotive Industries. For diesel engines, a diesel particulate ...read moreSHOW DETAILS -
Mevicol’s Gambit – Outsmarting the Competition*
AUTHOR(S) : Prof. Kiran Mahasuar, Assistant Professor - Marketing and Strategy Area, International School of Business & Media (ISB&M), PunePUBLISHED DATE: 20/11/2018PUBLISHER: ET Cases - FLAMECATEGORY: STRATEGIC MANAGEMENTPRODUCT: CASE STUDYCASE ID: STG-1-0066, STG-1-0066ACASE LENGTH: 8 PagesDESCRIPTION:Chandan Ghosh, the Zonal Sales Manager - East of Mevicol Adhesives, was seemingly worried. Mevicol's Odisha market which has been a major contributor to the zone's growth was witnessing serious competition from Maacol & Elite Bond as they had been employing below the belt tactics to lure the users such as wood-working carpenters/contractors and resellers i.e. the major plywood retailers. Unlike Mevicol which relied on product quality, strong branding and a robust and continuous loyalty programme for ...read moreSHOW DETAILS -
Fabindia: Reinventing to Stay Relevant
AUTHOR(S) : Swapna Pradhan, Professor, Prin.L.N. Welingkar Institute of Management Development and ResearchPUBLISHED DATE: 25/08/2018PUBLISHER: Prin.L.N. Welingkar Institute of Management Development and ResearchCATEGORY: STRATEGIC MANAGEMENTPRODUCT: CASE STUDYCASE ID: STG-1-0065, STG-1-0065ACASE LENGTH: 12 PagesDESCRIPTION:Fabindia pioneered branded ethnic womenswear in the Indian market and popularized products made from traditional techniques and processes. It had achieved this feat by adopting a strategy of no discounts, no promotions and marketing indigenously made products in a competitive market full of national and international brands. While the brand had grown and had a loyal customer base, the rapidly changing Indian consumer now enjoyed many options while shopping. The Indian retail market had grown and this ...read moreSHOW DETAILS -
Amazon: Earning in India by Learning in China
AUTHOR(S) : Dr. Ashish Varma – Assistant Professor, Ram Agarwal – MBA Final Year Stueent, Sanchit Agrawal – MBA Final Year Student, Kumar Ashay – MBA Final Year Student, Institute of Management Technology, GhaziabadPUBLISHED DATE: 25/08/2018PUBLISHER: Institute of Management Technology, GhaziabadCATEGORY: STRATEGIC MANAGEMENTPRODUCT: CASE STUDYCASE ID: STG-1-0064, STG-1-0064ACASE LENGTH: 13 PagesDESCRIPTION:In May 2018, Kshitij, Himanshu and Sharad, three students of a top ranked Indian business school based out of the National Capital Region of Delhi, were probing into the problems faced by Amazon in China. With the aim to expand globally, the US-based Amazon.com had entered China in 2004 with the acquisition of Joyo.com, favoring inorganic growth. This strategy proved to be a failure since Amazon could garner only 0.8% market share by 2016. This was for Amazon, a big set-back, since the company had ...read moreSHOW DETAILS -
DR Bank: Driving Growth through Digital Transformation
AUTHOR(S) : Deepankar Roy - Assistant Professor, National Institute of Bank Management (NIBM) Pune and Anil Vaidya - Professor and Area Head, Information Management, S.P Jain Institute of Management & Research (SPJIMR) MumbaiPUBLISHED DATE: 08/06/2018PUBLISHER: ET CasesCATEGORY: STRATEGIC MANAGEMENTPRODUCT: CASE STUDYCASE ID: STG-1-0062, STG-1-0062ACASE LENGTH: 14 PagesDESCRIPTION:DR Bank, one of the 26 PSBs of India, transformed itself into a process driven, IT-enabled bank, post-nationalization. Over the past decade, DR Bank had embraced new technologies by offering its services not only through internet but also through alternate channels including mobile banking at an early stage. Strategically, DR Bank has positioned itself well at a time when rapid disruptive changes are taking place in the financial sector. It had faced the challenges in a much better way than many other ...read moreSHOW DETAILS -
Imagician’s Competitive Strategy: Building a Challenger Brand in Indian Toy Industry
AUTHOR(S) : Syed Abdul Samad and Dr. Nagendra V. ChowdaryPUBLISHED DATE: 08/06/2018PUBLISHER: ET CasesCATEGORY: STRATEGIC MANAGEMENTPRODUCT: CASE STUDYCASE ID: STG-1-0063, STG-1-0063ACASE LENGTH: 21 PagesDESCRIPTION:This case study can be used to discuss a new entrant's challenges in fighting for a competitive position in an established industry with entrenched global players and unorganized sector commanding a lion's share of the market. In the backdrop of Indian Toy Industry's competitive landscape, this case study chronicles the beginnings of a fledgling Indian start-up, Imagician Playthings LLP's (Imagician) foray into the toy industry. With a size of INR8,000 crore, Indian toy industry is dominated by unorganized/local ...read moreSHOW DETAILS