Challenges of Managing Knowledge at SUAN and CINI: Same or Different?
As the acupuncturist in Kolkata’s China Town was carefully inserting the needles into his back, Mr. Subrata Roy (hereinafter Roy), male 60, breathed a sigh of relief as after many days he got some time to reflect upon the recent happenings in his company Suan Scientific Instruments and Equipments (commonly known as SUAN; URL: http://www.suanscientific.com/), a small but leading manufacturing firm specializing in laboratory instruments and food processing machines. One of the key issues confronting SUAN was its inability in pursuing all the sales requests pouring in from potential clients. As per Roy’s own estimates, SUAN was being able to cater to only one fourth of the market demands. Constrained by different organizational limitations, in terms of both capability and capacity, Roy was almost being forced to turn down sales orders from interested parties on a regular basis and it has been bothering him for quite some time now.
Although SUAN, the organization that he started back in 1987, had been cruising on a growth trajectory as of 2014, Roy was feeling annoyed. The reason behind such a feeling was that, for the first time in the last decade or so, he was facing some issues for which he could not find a ready solution. By nature Roy would try to find the solution to a problem within hours of confronting it. But now his ways of getting things done were not helping him much. The work pressure was so high that he could not afford to go on a bedrest even for a few days, as was suggested by one of the top orthopaedic specialists in the city, to recuperate from a chronic back pain he was suffering from and instead had to rather rely on acupuncture in search for a quick fix. But just like his health he was getting convinced that SUAN would also need proper diagnosis and appropriate treatment than a quick fix......................
Roots of Roy and SUAN
Roy’s family moved into Kolkata from a nearby town in early 70’s. His father was working with the workshop division of Indian Association of the Cultivation of Sciences, a premier research institute of India. Scientific instruments were quite expensive as, in those days, these were to be imported. Sensing a business opportunity, Roy’s father decided to quit the job, team up with one of his colleagues and start a small fabrication factory for production of scientific equipments, apparatus and devices – first such initiative in eastern India. The factory started with only two employees in a small room situated in some nondescript bylane of central Kolkata...........
Initial Struggle
Despite all these adversities, Roy did not lose nerve as he knew in his mind that, with single minded determination, he would be able to turn the tides in his favour. He started supplying stationaries to the laboratories of academic institutions or research institutes only. His objective was to establish connections in these places. Departments of Dairy Development, Dairy Chemistry and Dairy Bacteriology of Bidhan Chandra Krishi Viswavidyalaya (URL: http://www.bckv.edu.in/), Haringhata Dairy Firm, etc. were a few of his earlier clients. The network of connections he established and the relationships he cultivated with these entities during this period would help him tremendously in............
Entering Food Processing and Experiencing Growth
The year 1992 brought great change in SUAN’s fortunes. Indian Institute of Chemical Biology, Kolkata, (URL: http://www.iicb.res.in/) had been using some of the instruments manufactured by SUAN. Moreover, by that time, Roy had developed cordial relationships with a few eminent professors working there. During one such interaction with one of the professors, Roy was introduced to Dr. A. K Basu, the Founder and then Head of Society for Rural Industrialization (SRI; URL: http://www.sriranchi.org/), Ranchi.........
Overview of Business Processes
Like many other small scale manufacturing units, fabrication using Lathe machines formed the core of the production process followed at SUAN. Apart from the list of standard products (http://www.suanscientific.com/products.html), SUAN also accepted orders for customized products. Roy led both the selling and design processes. Manufacturing team was led by Ramen – Roy’s right hand man, a senior mechanic with more than 30 years of experience. Steel sheets and other fixtures and fittings, for example, motors, electrical fittings, etc.........
Problems facing SUAN
“Mr Roy, how do you feel?” The doctor’s voice suddenly broke Roy’s chain of thoughts and brought him back into the present. He smiled at thought that the journey to the past worked like local anaesthesia as if his mind travelled to another space and he had no feeling of discomfort from the piercing needles, let alone pain. Now back to the reality, he could feel the pinches of the needles again. But slowly he let his mind get absorbed in thoughts about the problems SUAN was facing and how those could be remedied..........
About CINI
Dr Samir N Chaudhuri, Sister Pauline Prince and Rev Fr. John Henrichs S. J. Co-founded Child in Need Institute (CINI) in 1974.16 CINI was established with an initial objective to treat malnourishment and other diseases widespread among children through organization of daily health clinics in areas where medical care was neither easily available nor affordable. CINI started its journey with just two such small clinics in the outskirts of Kolkata. But in the next forty odd years, through determined efforts and community-based projects, it has become one of the leading and most respected non-governmental organizations (NGO) in India. CINI set out on its journey to fight malnourishment and other health issues prevalent among the children from poorer backgrounds............
Problems faced by CINI
CINI has been facing myriad challenges due to its huge scale of operation, diverse work-force, dynamic operating environment and constant need to network with number of government agencies, partnering NGOs, institutional partners and donors.
Creation of Knowledge siloes: The majority of the 1300 people strong workforce of CINI is mostly directly involved in field work. However, a large part of the knowledge collected or generated in the field or within the organization remains mostly with the person involved in capturing or generating that knowledge item and does not get disseminated throughout the organization...........
Reach of Learning Services: Many divisions of CINI such as CCRC (CINI’s research and training unit), over the years, have developed and delivered training programs and materials - many of which have received cult status in the development marketplace.......
Knowledge Management initiatives @ CINI
A seasoned consultant from the knowledge solutions industry was hired by CINI management to look into the issues CINI was facing and suggest remedies for the same. After in-depth study of CINI’s organizational structure, service offerings, delivery mechanism and competitive landscape, the consultant opined that the issues, though diverse in forms and effects, were emanating from a single source - CINI’s inability to effectively manage organizational knowledge. The consultant advised CINI management to undertake a strategic Knowledge Management (KM) initiative..........
Training Activities: Identification of current needs
Since inception, CINI had considered training (for both organizational and field agent-level capacity development) to be a critical determinant of sustainability of different development programs. For decades it had been making significant contributions in development field through conducting training programs for ‘community members, frontline and program workers’...........
Interventions Suggested
To address the needs specified above, integration of two aspects of Knowledge Management was recommended by the consultant to best suit CINI’s requirements. On one side different approaches to learning (for example, classroom training, on-the-job training, mentoring, self-paced e-learning modules, etc.) were needed to be synthesized to produce enhanced results. On the other hand, a repository was needed where captured and synthesized knowledge would be stored for organization-wide dissemination..........
Intervention Model adopted by CINI
The consultant helped CINI to identify different partners for outsourcing the responsibilities of developing Knowledge Portal, LMS and content development as its internal IT department did not have the required manpower and capabilities............
Roy’s Dilemma
As Roy was scheduled to travel to Bangladesh in a week to discuss some large deals at least twice the volume of his annual turnover he needed to find some direction in addressing the problems so that he could meet the prospects with more confidence. Moreover............
Exhibits
Exhibit I: Few Instruments Manufactured by IMC
Exhibit II: A Few Products from SUAN’s Current Portfolio
Exhibit III: Overview of Fabrication Processes at SUAN
Exhibit IV: Roy (3rd from Right) Meeting CINI Executives, on The Day He Came to Know About CINI KM Initiative
Exhibit V: Profiles of CINI Executive Team Responsible for Rolling Out the KM Initiative
Exhibit VI: Services provided by CINI
Exhibit VII: Employee Learning Path and Progress
Exhibit VIII: Current vs. Desired States for CINI
Exhibit IX: Formation of Building Blocks during KM-based Intervention Design
Exhibit X: Learning Management System (LMS)
Exhibit XI: Schematic Diagram Representing of How an LMS would fit into CINI Environment