Contours of colors in Marketing and Business: Syncing Pink with Marketing
Expected Learning Outcomes
• Role of colors in keeping the brand connected with its intrinsic value and also pay attention to cultural sensitivities simultaneously
• Caution that should be exercised to reflect the cultural connotations, while selecting a color
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Colors: Marketing and Business Contours
1. Which is the best logo that you have come across and why has it been the best for you? Is it because of – the color, the font, mnemonic or the tagline?
2. Can you recollect the colors being identified with the logos of the following companies: Coca Cola, Café Coffee Day, Starbucks, GAP, Walmart, More, Westside, CNN, ICICI, Bank of Baroda, Amazon, McDonalds, Yahoo!, Dell, Facebook, British Petroleum, Apple, Nike, Mahindra &Mahindra, The Mobile Store, Tata, Reliance, HDFC, Infosys, Airtel, ITC, Godrej and L&T.
3. Why do different companies choose different colors? What do they signify?
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