Crème Home a House of Quality
The ice cream market in India is witnessing a great degree of change due to a shift in the consumers’ mind share and consumption patterns. In the last ten years (2004–2014), the market has seen a great positive shift, which is expected to be more impactful in the near future. On one hand, the evolving ice cream market is abuzz with unusual flavors, textures and fusions, while on the other hand, a growing consumer base, disposable income, product acceptability and competition is taxing the operators to sustain in the competitive market offering innovative products and optimum consumer satisfaction.
Research firm – The International Market Analysis Research and Consulting Group (IMARC Group), expects this market to grow at a CAGR of 17% during 2012–2017, according to its latest report titled, “Indian Dairy Market Report & Forecast: 2012-2017”. According to an analyst at IMARC Group, “Although, the unorganized sector currently accounts for a larger share of the Indian ice cream market; it is shrinking considerably in the urban areas. In the rural areas, however, kulfis/ice creams made by small/cottage industry are popular......................
Assignment Questions
I. What do you understand by Quality Function Deployment? How does it benefit in Product Development?
II. Explain the term House of Quality. How do you translate the customer’s wants into the specific ‘hows’ of the firm using House of Quality?
III. ..............