DailyFresh: A Study on Customer Satisfaction
DailyFresh, a reputed retail firm in Chennai, was established in 2012 by Ram Manohar, with an aim to supply quality products at affordable price, to its potential customers. DailyFresh strongly believed that customer satisfaction is the key factor to increase the market share.
Ram Manohar (Ram), the owner of DailyFresh, although born in a traditional agricultural family in a remote village, in Tamil Nadu, India, had a great inclination towards retail chains. He completed his graduation in Business Management and started his career in RelianceFresh, a popular retail chain in India. After acquiring few years of work experience, he yearned to use his knowledge from the retail sector to transform his passion towards starting own business. He was aware of and had observed various challenges faced by retailers. After a long deliberation, Ram started his own firm ‘DailyFresh’ in Chennai to fulfill his aspirations...............
Keeping in view of the demand for fresh and healthy dairy products, Ram bought a farmland of 50 hectares on lease near the outskirts of Chennai and established a dairy firm. Ram had established good network with many suppliers from surrounding villages, oil mills, etc...............
Exhibit
Exhibit I: Summary Data of Customers’ Responses