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Digitalizing Campus Life!!! A Step Forward Towards Digital India*

CASELET, E-COMMERCE
ET Cases - GSMC, 5 Pages
AUTHOR(S) : Arunava Ghosh, Doctoral student, IIM Indore and Tuhin Sengupta, Doctoral Student, IIM Indore

Case Preview

Digitalizing Campus Life!!! A Step Forward Towards Digital India

It was 9:00 AM in the morning when Atanu Mitra (Mitra), Head-Administration, Rampur Management Institute (RMI), arrived in his office. Surprisingly, he witnessed a group of students waiting outside his office. When he enquired about the identity of the students, he was told that the group of students were the representatives of different academic programmes. The student representatives handed over a letter to him. The letter read:..................

About Rampur Management Institute

The Rampur Management Institute is an autonomous private business school located in Indore, Madhya Pradesh, India. Instituted in 1995, RMI is one of the prestigious business schools in India. The 157 acres campus of RMI is located at 15 km from Rampur city. The institute offers various programmes in management discipline, which are:............

Student Affairs Facility at RMI

The student affairs facility at RMI has 5 counters/facilities namely Stationery Shop (Exhibit II), Retail Outlet (Exhibit III), Mess (Exhibit IV), Juices and Shakes Counter (Exhibit V) and Barber Shop (Exhibit VI)............

Assignment Questions

I. What is E-governance?
II. What is mobile cashless payment? What are its advantages and disadvantages?
III. .............

Exhibits

Exhibit I: Programme-wise Break-up of Students

Exhibit II: Stationery Shop

Exhibit III: Retail Outlet

Exhibit IV: Mess

Exhibit V: Juices and Shakes

Exhibit VI: Barber Shop

Teaching Note Preview

Digitalizing Campus Life!!! A Step Forward Towards Digital India

 

Synopsis

Top tier b-schools across India have increased the intake of MBA students steadily for the last 5 years. In view of the remote location of campus, the administration has made different facilities available inside the campus. Due to large number of students availing this facility, the students face issues such as queues in counters, the need for the exact amount of money to buy any product and the need to carry cash each time one feels the need to avail any such facility. This case presents a solution to reduce the load at each counter by digitalizing the campus in an effective manner.

Learning Objectives

The objective is to make students apply mobile cashless payment for online transactions.

Case Positioning and Setting

The case can be used for ‘E-Governance’ or ‘M-Commerce’ course which will be useful for students who are intending to specialize in the field of Information Systems Management.

Assignment Questions

  • I. What is E-governance?
  • II. What is mobile cashless payment? What are its advantages and disadvantages?
  • III. How can smart card or e-wallet technology be used to solve the problem given to Atanu Mitra?

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Abstract

India has witnessed a surge in demand for management students in recent times. As a result, top-tier B-schools across India have increased the intake of MBA students steadily for the last 5 years. However, due to the obvious need for space, the master plan of these institutions provisioned in such a way so as to accommodate the rise in intake in the coming years. Due to the odd locations of these institutes, the administration has made available different facilities such as barber shop, grocery store, snacks counters and mess facilities, inside the campus. Due to a large number of students availing this facility, the students in general face issues such as queues at the counters, the need for the exact amount of money to buy any product and the need to carry cash each time one feels the need to avail any such facility. This case presents a solution to reduce the load at each counter by digitalizing the campus in an effective manner.


Pedagogical Objectives

The objective is to make students apply mobile cashless payment for online transactions.


Case Positioning and Setting

The case can be used for ‘E-Governance’ or ‘M-Commerce’ course which will be useful for students who are intending to specialize in the field of Information Systems Management.


* GSMC 2016, IIM Raipur

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- Caselet
- Teaching Note (**ONLY for Academicians)


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