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Evolution of the Indian ATM Industry and the Role of Electronic Payment and Services (p) Ltd.

CASE STUDY, BANKING & FINANCIAL SERVICES
ET Cases, 82 Pages
AUTHOR(S) : Vandana Jayakumar and Y. Bala Bharathi

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Evolution of the Indian ATM Industry and the Role of Electronic Payment and Services (p) Ltd.

 

Contents

Executive Summary 1
Industry Overview 2

Evolution of the Global ATM Industry 2
Evolution of the Indian ATM Industry 7
Need for ATM as a Delivery Channel 13
ATM Industry Value Chain and Growth Saga 15
Benefits of ATM as a Delivery Channel 20

ATM 21

ATM Modus Operandi 21
ATM Outsourcing – Key Drivers 24

ATM Managed Services and Outsourcing Industry 29

Government Initiatives: Impact on the Indian ATM Managed Services and Outsourcing Industry 35
Competitive Landscape – Indian ATM Managed Services and Outsourcing Industry 41
AGS Transact Technologies Ltd. 42
BTI Payments Pvt. Ltd. 43
Electronic Payment and Services (P) Ltd. 43
Euronet Services India Pvt. Ltd. 44
Fidelity National Information Services 44
Financial Software & Systems 45
Mphasis Payment Managed Services 45
NCR Corporation 46
Prizm Payment Services/Hitachi Payment Services Pvt. Ltd. 46
Tata Communications Payment Solutions Ltd. 47

Electronic Payment and Services (P) Ltd. (EPS) and its Role in the Indian ATM Industry 48

EPS’ Scope of Work 50
EPS’ Technology and Service Partners 52

Addressing the Challenges 58
Strategic Analysis 60

Competitive Rivalry 60
PEST Analysis 62
Opportunities and Growth Prospects for the Indian ATM Industry 63

Outlook of the Indian ATM Industry: Realigning the Role of ATMs 68
Endnotes 70

 

Exhibits

Exhibit I: Evolution of the ATM Industry (1966-2018)
Exhibit II: ATMs in the Banking Value Chain
Exhibit III: Global ATM Industry – Key Players and Areas of Operation
Exhibit IV: Forecast for the Global ATM Market by 2020
Exhibit V: Banking Structure in India
Exhibit VI: Evolution of the Indian ATM Industry
Exhibit VII: RuPay’s Share in Outstanding Cards (Debit + Credit)
Exhibit VIII: Cross Country Comparison of Per Person Card Payment Transaction (both ATM and PoS)
Exhibit IX: ATM Industry Value Chain and Players
Exhibit X: Growth in the Number of ATMs in India (March 2005-March 2015)
Exhibit XI: Electronic Payments by Volume of Transactions (in million)
Exhibit XII: Comparison of the Proportion of Cash in Consumer Transactions
Exhibit XIII: Benefits of ATM as a Delivery Channel
Exhibit XIV: Working of an ATM
Exhibit XV: Types of Transactions
Exhibit XVI: Benefits of Outsourcing
Exhibit XVII: Growth in Number of ATMs per Million Adults in India (2006-2015)
Exhibit XVIII: ATM Penetration per Million Population (2015)
Exhibit XIX: Geographical Distribution of ATMs In India
Exhibit XX: ATM Management Models
Exhibit XXI: Evolution of Indian Managed Services and Outsourcing Industry
Exhibit XXII: Indian ATM Industry: Moving Up the Value Chain
Exhibit XXIII: Classification of ATMs by Nature of Installation
Exhibit XXIV: Major Financial Inclusion Initiatives of the RBI During 2000s
Exhibit XXV: Managed Service Providers Awarded with the MoF Project of ATM Deployment
Exhibit XXVI: Expansion of ATM Network
Exhibit XXVII: Major Players of the Indian ATM Managed Services and Outsourcing Industry
Exhibit XXVIII: EPS’ Scope of Work
Exhibit XXIX: Growth in EPS’ Revenues in INR Lakh (FY2013-2016)
Exhibit XXX: EPS’ Select Milestones
Exhibit XXXI: EPS’ Awards and Recognitions
Exhibit XXXII: ATM Industry Champions
Exhibit XXXIII: Financial Inclusion Initiatives of the Government of India – Role of EPS
Exhibit XXXIV: Michael Porter’s Five Forces Model for the Indian ATM Managed Services and Outsourcing Industry
Exhibit XXXV: PEST Analysis for the ATM Managed Services and Outsourcing Industry
Exhibit XXXVI: Last Mile Financial Inclusion with ATMs
Exhibit XXXVII: Operator-wise Number of White Label ATMs as of March 2016
Exhibit XXXVIII: Value Added Services offered by ATMs in other Countries

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Abstract

Evolution of the Indian ATM Industry and the Role of Electronic Payment and Services (p) Ltd.

In 1987, the Hong Kong and Shanghai Banking Corporation (HSBC) installed India's first Automated Teller Machine (ATM) in Mumbai, heralding the beginning of the  Indian ATM industry. The Indian ATM industry grew gradually and by 1999, there were 1,521 ATMs installed across the country. The Indian ATM industry witnessed a rapid  growth over the last decade (2005-2015). Being the second most populous country of the world, with around 40% of its 1.3 billion population still unbanked, India offered huge business opportunity for the ATM industry. Government of India's Financial Inclusion Policy , introduced in 2005, further boosted the Indian ATM industry. Resultantly, the number of ATMs in India increased from 17,000 ATMs in March 2005 to 1.8 lakh ATMs in March 2015. As of 2016, India became one of the largest ATM markets in Asia owing to its high economic growth rate of 7% , which is expected to rise to 2.75 lakh ATMs by the end of 2016 and to 5.50 lakh ATMs by 2021.

Amidst the promising industry growth prospects, there is an increasing trend of banks outsourcing ATM services to third party service providers that constitute the ATM Managed Services and Outsourcing Industry. In the backdrop of the Indian ATM industry, this report focuses on the ATM Managed Services and Outsourcing Industry which has several prominent players. From among the various players, the report highlights the significant role of Electronic Payment and Services (P) Ltd. (EPS) in the Indian ATM industry despite it being a start-up.

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