FLAME Case Conference 2015


A Two-Days Case Conference was organized by the FLAME Centre for Case Development, FLAME University, Pune (in association with ET Cases) from July 10-11, 2015. The Conference was inaugurated by Prof. D.S. Rao, Vice-President (Academics), FLAME University, Pune. Speaking on the occasion, Prof. Rao stressed the need of developing Cases on Indian companies by Indian authors. A few highlights of the conference were following:


I. ET Cases – FLAME Awards:


(a) Prof. Ganesh Prabhu (IIM Bangalore), Prof. Devi Vijay (IIM Calcutta) received ET Cases – FLAME Best Case Writer Award with a cash prize of Rs. 20000 for their Case titled, "Jaipur Rugs: Weaving Together 40000 Artisans". 


(b) Prof. Siddharth Saxena (IIM, Ahmedabad) received ET Cases – FLAME Young Case Writer Award with a cash prize of Rs. 15000 for his co-authored Case titled, "The WBS Merchandise Brand Store: A Case of Missing Exclusivity". 


(c) Dr. Dipasha Sharma (SCMHRD,Pune), Dr. Dipali Krishna Kumar (SCMHRD,Pune) and Prof. Shagun Thukral (SCMHRD,Pune) received ET Cases – FLAME Case Innovation Award with a cash prize of Rs. 15000 for their Case Titled, "Inclusive Growth in a Mobile Way: m.Panni".


II. A panel discussion titled, "Learner Centered Pedagogical Approaches". The discussion was moderated by Prof. Neeta Sharma of FLAME University.


(a) Dr. Nagendra Chowdary, Vice-President  & Head - Academics, ET cases highlighted the need of learner centered approaches given the short attention span of young learners.


(b) Mr. Pushkar Kelkar of Harvard Business Publishing stressed the use of Multimedia Cases, Videos and E-learning Modules to actively engage the participants in the learning process.


(c) Ms. Pooja Sharma, Director, Ivey India talked of skills expected by employers from MBA graduates and stressed on  use of Presentations, Live-projects,24-48 hour reports, Learning teams, Role plays, Simulations, Team building exercises and Case studies to build those skills.


(d) Prof. Manoj Kumar, Chairperson, FLAME Centre for Case Development, FLAME University stressed that teachers engaged in higher education must learn the use technologies like mobiles and tabs to have participant centered learning in teaching of their courses.


III. A total of thirty five cases contributed by fifty six authors affiliated to thirty five different institutions/universities/firms from across India were presented over two days. These cases were selected following a rigrous two stage blind-review process from the eighty four case abstracts     initially received and forty eight full cases received in stage two of the review process. All conference tracks were highly appreciated by the participants.





Current Affiliation of Authors



Siddhartha Saxena & Sudhir Phaugat

IIM Ahmedabad; Sagacity Advertisement, Ahmedabad

The WBS   Merchandise  Brand Store: A Case of  Missing Exclusivity


Ganesh N Prabhu & Devi Vijay

IIM Bangalore and IIM Calcutta

Jaipur Rugs: Weaving Together 4000 Artisans


Dipasha Sharma, Dipali KrishnaKumar & Shagun Thukral

SCMHRD, Symbiosis International University, Pune

Inclusive Growth in a Mobile Way: m.Paani


Naresh Sharma and Manoj Kumar

FTI Consulting, New Delhi and FLAME University, Pune

Lease Accounting at FEDEX


Bindya Kohli

Symbiosis School of Banking & Finance, Pune

A Case Study on Bandhan :The Newest Entrant in the Competitive Banking Sector in India


Bhavna Ghatge

FLAME University, Pune

Adoption of ICT for Co-operative movement in Maharashtra  e-Sahakar - Department of Cooperation, Marketing and Textiles


Nitin Mali

YCSRD, Shivaji University, Kolhapur

Akshay Patra Model: Feeding Knowledge Hungry Children


Vinod Nair

National Insurance Academy, Pune

AON-United Case


Sakshi Jain and Ganesh N Prabhu

IIM Bangalore and Oracle Bangalore

Basket Option: Beyond Investments


Nikita Das and Hitakshi Nijhara

University of Petroleum and Energy Studies

Bhushan Steel: End of Glory


Raghvendra Dwivedi

Institute of Technology & Science, Ghaziabad

Business Development & Handover - A Case of Spiritual Finance


Devang Patel, Shaiva Shah

Xcellon Institute, Ahmedabad

Clove Dental – Contesting in an uncontested market space


Amitabh Deo Kodwani

IIM Indore

Contract Labour: The Maruti Way


Nirlesh Kothari, Anirudh Panchal & Anitha Thomas

School of Business & Law, Navrachana University; Huber-Micro Ltd Vapi

Evolving a Performance Culture: A Case Study of an Ink-Manufacturing Organization


Joel S. Thadamalla

Amity Research Center, Ahmedabad

Ferns and Petals - Spreading Fragrance Across the Globe


Dipanjay Bhalerao

Indira Institute of Management, Pune

Gali to Globe: Business Model Evolution at Ganesh Bhel & Chaat Products Pvt Ltd


Mani Shreshtha, Tanushri Purohit  and Prashant Rana

Haryana School of Business, Hisar; Amity Business Schoo, Gurgaon; Green-O-Tech India, New Delhi

Green-O-Tech India: Marching Ahead


D. J. Trivedi & Y. P. Singh

GSFC Ltd, Vadodara

Holistic Approach for Productivity Improvement in ANONE Plant, CAPROLACTM - II


Ankita Tandon

FLAME University, Pune

Impact Measurement at Vision Foundation


Basudhara Choudhuri
Manoj Kumar
Niraj S. Mankad

FLAME University, Pune

Implementation of Learning Management System at the National University of Holistic Education


Amarpreet Singh Ghura & Jenny Benoy

Regenesys Business School, Mumbai; Tata Institute of Social Sciences, Mumbai

Inorganic Growth Management at Godrej Consumer Product Ltd


Diganta Chakrabarti

FLAME University, Pune

It is not always easy to quit


Manisha Saxena, Subrata Kumar Nandi & Archana Deendayalu

ICFAI Business School (IBS), Pune

Max Vision Eye Care Center


Mala Kapadia

SP Jain School of Global Management

Mumbai Dabbawalas -Heart  Intelligence  Way to Sustainable Business


Shweta Rana; Sanjana Singh

FLAME University, Pune; IIM Ahmedabad

Nipah Virus: Effects of Urbanization and Climate Change


Shweta Rana; Palak Lunia

FLAME University, Pune

Reemergence and Global Spread of ChikunGunya


Suhas Chavan and Jayanti Chavan

Sinhgad Institute of Business Management, Mumbai; Dr. T.D. Singh's Institute of Science and Religion, Navi Mumbai

Reflections on the journey of a Peace Ambassador, Dr. T.D. Singh


Rahul S Kharat

M S Kakade College, Baramati

Repetitve Teaching by Students: A Case Developed for B.Com Students in Rural Area


Grishma Padhye, Sonam Mansukhani

FLAME University, Pune

Seeking Customer Patronage at the 'Neighbourhood Store'


Santosh Kumar

FLAME University, Pune

Shinning of Garnets


Pranav Saraswat

Nirma Institute of Law, Nirma University, Ahmedabad

Sri Anal Fireworks - A Case of Working Capital


Shrinivas Kale and A V Vadawale

GSFC Ltd, Vadodara

Sustainable Agriculture Imperative: Case Study on GSFC-GATL


Ashok Kurtkoti

MIT School of Business, Pune

Swachh Bharat Abhiyaan: Leading to Healthier Life & Prosperity


Sushil Bahl

FLAME University, Pune

Welcon Limited: Project Milestone


A G Balasubramanian

Goa Institute of Management, Goa

Zildill Pharmaceuticals - Dilemma of a Medical Service Representatives


The overall meticulous planning and successful organization of the case conference was done by the conference organizing committee (Prof. Meenakshi Rawani, Prof. Niraj Mankad and Prof. Rupa Korde).


Prof. Manoj Kumar,


FLAME Centre for Case Development,

FLAME University.