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Global Business School: Analysing the Management Education Value Chain*

ET Cases - GSMC, 7 Pages
AUTHOR(S) : Mr. Saurabh Agarwal

Case Preview

Global Business School: Analysing the Management Education Value Chain

Management education has evolved through ages form being a personal exchange of ideas to becoming an industry in the modern era. Management education has  now developed itself into a structured institution and is continuously evolving according to the market need and demand.

One of the primary reasons for professionals to take up a management course is to upgrade themselves for better career opportunities. This search for better career  and professional opportunities are only realised when the students gets a job offer from a corporate or a business house. These corporate / business houses have particular eligibility factors or requirements which compromise of both academic and nonacademic factors. As the market for management education is growing so is  the competition growing due to the more number of graduates every year. This in some regions has led to development of regulators, who are now standardising the  delivery of the management courses, so as to maintain a particular level of quality but the same in turn is proving as a hindrance since the standards set by the  regulatory bodies are not always in line with the market demand and the dynamic of the corporate world.

One needs to be sensitive to the fact the corporates/ the business community who are the major absorbers of management graduates, have now become an indispensable part of the whole management education value system..................

Corporate Market

Though the corporate houses in the region were growing at a healthy pace, yet along with time the market was getting more and more demanding. The market was expecting that the management graduates should become more and more competent in the way they understand and handle a practical business situation. The management graduates should not only know the basics of a management but..............

Global Business School: The Institute

Global Business School traces its roots to the establishment of its sister’s institute during the postindependence era of India, and was inaugurated by one of the leading leaders of the country. From a Greenfield project, the school has become one of the best B-school of the region..........

The Programme

The Global Masters in Business Management (GMBM) course was a two-year programme with specializations in: Supply Chain Management, Marketing Management and Finance. The programme was structured in four semesters, two of which was to be completed in the parent campus and the next two semesters to be completed in a foreign campus of the same institute............

Student Background

This course generally did not require a work experience and was open to all graduates who had work experience of 0 to 3 years. A typical student of the G-MBM course had a minimum of 6 months and for the present batch the maximum work experience was of 26 months. There were students from diversified professional and educational background: Civil Engineering.............

Teaching Methodology

The institute had an education delivery structure wherein the institute maintained very less number of full-time professors and there was a full year plan for the visiting professors, who formed the most important part of the service delivery system. The percentage estimate of the visiting faculty in the institute’s parent campus was 60% and in its foreign campus was around 90%..........

Typical Student Life at GBS

The day of a typical student started generally 10-15 minutes before the morning classes (i.e. around 8:50 am) and the students arrived at the class rooms on just-in-time basis. There were two scheduled lectures daily, each of 2 hours 30 minutes (+/- 10 or 15 minutes), offering a 30 minutes break in between the lectures............

Student Board Rooms (Group Assignments)

The Dean of the institute was on a visit to an educational conference where she got introduced to a concept of student board room or group assignments, wherein the class was divided into groups for a particular subject and the same group used to sit for discussing and completed the assignment every day...........

Current Value Chain of GBS

Currently the institute identified the “Students” as its Customer and Consumers and the whole system was designed keeping in mind student as the centre. A lot of weightage was given to academic education and the same was placed as an important parameter even for students to participate in college committees and events..........

The Survey

The Professors thought that since the students are the consumers of the institute (as per the present structure and process), it would always be wise to understand from these stakeholders of the issues faced by them in the present system of education. They wanted to unearth the reasons for the underperformance in group assignments and welcome suggestions from them on the areas of improvements..........

The Problem

The survey results led the professors to think on the actual role of the corporate in a management education course and how much were they valued for the placements. Can there be a possibility that they are the end consumers of the management education industry, for they are the ones that absorb the management graduates and logically it’s the placement that matters the most to the students (as per the survey).............


Exhibit I: GBS Value Chain

Teaching Note Preview

Global Business School: Analysing the Management Education Value Chain


The case presents before the students a practical business scenario in a management education institute where there is problem regarding the non-conformance of  the students to the academic standards and lack of individual participation in the group assignments.

The professor of a particular subject identifies the problem and tries to find out the cause for the same with the help of a fellow professor. The researcher decide that in order to improve the system and to remove the problems introduces a feedback form for the students and conducts a survey among the students to find out their issues and problems and what improvements are expected by the students.

The survey results showed that the students were currently facing a high pressure form the academic side and due to the daily group assignments. Also the students  were of the view that for they are going to be in the business market in coming time so there should be more of industry visits, professional career grooming training, and business networking events and more of industry oriented assignment’s and teaching.

After analysing the reports the professors opined that the real consumers of their management institute were the corporate houses and the business community. And till that date they have not well collaborated with the same and tried to know their views and feedback regarding the management education system. The professors then design the value chain model and proposed the management that the institute should look into a change in the teaching structure so that the new system adds direct value to the corporates and also increases the professional and business level of the students.

Prerequisite Conceptual Understanding

The case study pre supposes an understanding of the concepts of Value Chain Analysis, SWOT analysis, various business models, consumer focus, business performance and business strategy and redesigning.

Case Positioning and Setting

This case study can be used for MBA and Executive MBA for the following courses:

  • • Business strategy analysis – Business Strategy Redesigning – Business value chain analysis and modelling


Assignment Questions

  • I. What is an overall business process of a general management education institute?
  • II. Who are the institutes Customer and Consumer?
  • III. What are the present strengths and weakness of the value chain being followed?
  • IV. What are the problems in the current value system of the institute?
  • V. What role does a corporate house or a business organization plays in a management education industry?
  • VI. How should the institute re-design its value system and what will be the new re-designed primary and secondary activities?
  • VII. .....................


Rs 0
Product code: STG-2-0012, STG-2-0012A


This case will facilitate a real world learning and understanding of the value chain of the Management Education industry along with the application of business strategy development techniques.

Through the story of Global Business School this case allows students to apply the Value Chain and SWOT analysis concepts to analyse the current situation and identify the problems. Students create a current situation model and understand what are the related primary and secondary value addition activities in today’s management education model, in turn identify the key consumers of the industry that comes out to be the business world. Global Business School, has established itself as one of the most reputed institutes in the field of management education. Recently one of its faculties has noticed an issue which she thinks will certainly prove to damage the notion.

Pedagogical Objectives

  • To study and understand the management education business model
  • To study and understand the concepts of Value chain, value system analysis and SWOT analysis and their application methodology
  • To understand the difference between a customer and consumer
  • To understand the difference between direct value-adding activities, non-value adding activities in a business environment with respect to the consumer
  • To understand the impact of value chain analysis on business performance and business strategy making
  • To understand the importance of being consumer focused in a business environment and its benefits
  • To understand the procedure and system to be followed while re-designing the overall value system of any company or organization

Case Positioning and Setting
This case study can be used for MBA and Executive MBA for the following courses:
Business strategy analysis – Business Strategy Redesigning – Business value chain analysis and modelling

* GSMC 2014, IIM Raipur

This Case Pack Includes:
- Abstract
- Caselet
- Teaching Note (**ONLY for Academicians)

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