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Keshav Motors: Process Analysis

CASELET, OPERATIONS MANAGEMENT
ET Cases, 1 page
AUTHOR(S) : R. Muthukumar and Dr. Nagendra V. Chowdary

Case Preview

Keshav Motors: Process Analysis

 

Keshav Motors is a Bangalore-based manufacturer of electric bikes. Keshav Motors was established by S. Keshav (Keshav) in 2013. Keshav had a rich working experience of more than 20 years, with TVS Motors as a Production Manager. He had acquired adequate knowledge in bike manufacturing. His technical abilities and managerial qualities helped him to establish Keshav Motors.

Although it was a startup, the company introduced three models in 2013. Each model catered to a particular segment of bike-lovers on a large scale. During the piloting operation, Keshav and his team analyzed the process design aspects.................

Assignment Questions

I. Analyze the Assembly process using process chart and process flow diagram.

II. Identify the bottleneck activity in the assembly process.

Exhibits

Exhibit I: Component Details of Assembly

Exhibit II: Required Assembly Tasks

Teaching Note Preview

Keshav Motors: Process Analysis

 

Prerequisite Conceptual Understanding

  • • Jay Heizer, et al., “Chapter 6: Process Strategy”, Operations Management, 9th Edition, Pearson Education, 2008

 

Synopsis

Keshav Motors is a Bangalore-based manufacturer of electric bikes established by S. Keshav (Keshav) in 2013. In order to identify the bottleneck in the assembly process activity, Keshav decided to analyze the process design aspects with the help of assembly chart and flow diagram. This caselet can be used in Operations Management course and enables to analyze a process.

Expected Learning Outcomes

  • • Process analysis using Process Chart
  • • Measuring Process performance
  • • Bottleneck activity
  • • Cycle time, throughput time and value-added time

 

Assignment Questions

  • I. Analyze the Assembly process using Process chart and process flow diagram.
  • II. Identify the bottleneck activity in the assembly process.

 

Teaching Plan

The Teaching Note follows the specific Teaching Plan [Annexure (TN)-I]...........

Exhibits

Exhibit (TN)-I: Assembly Flow Diagram

Exhibit (TN)-II: Process Chart

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Abstract


Keshav Motors is a Bangalore-based manufacturer of electric bikes established by S. Keshav (Keshav) in 2013. In order to identify the bottleneck in the assembly process activity, Keshav decided to analyze the process design aspects with the help of assembly chart and flow diagram. This caselet can be used in Operations Management course and enables to analyze a process.


Pedagogical Objectives

This case study helps students to understand:

  • Process analysis using Process Chart
  • Measuring Process performance
  • Bottleneck activity
  • Cycle time, throughput time and value-added time



This Case Pack Includes:
- Abstract
- Caselet
- Teaching Note (**ONLY for Academicians)


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