Micromax: Piloting Assembly Operations in India

Micromax: Piloting Assembly Operations in India

Micromax, an Indian consumer electronics company, based in Kolkata, West Bengal, India, was involved in manufacturing of mobile phones, tablet computers, 3G Datacards and LED Televisions. Its product portfolio included more than 60 models. As of 2013, the company had made its presence pan-India as well as globally including nations like Brazil, Saudi Arabia, and the UAE.

The company which was founded as an IT software company in 2000 by a group of four friends had grown to become one of the leading domestic mobile handset manufacturing companies in India. In 2010, within 2 years of its entry into the mobile handset business in 2008, the company had become one of the leading companies with its focus on low cost technology and innovation. Since its inception in 2008, Micromax imported devices from China. With a mere 0.59% market share in mobile handset business in India during the first half year of its existence, the company had grown to achieve 6.24% by the end of March 2010.............

Exhibit

Exhibit I: Collected Sample Data of Screen Sizes

Annexure

Annexure I: Liquid Crystal Display (LCD) Screen: Components

Micromax: Piloting Assembly Operations in India

Prerequisite Conceptual Understanding

Prerequisite Conceptual Understanding (PCU) material is the background material that would aid immensely in mapping the decision areas of this caselet and bring a synthesis amongst the relevant concepts. The participants/students should be encouraged to read this material to benefit from the broader perspectives outlined in the caselet.

• • Richard I. Levin and David S. Rubin, “Chapter 3: Measures of Central Tendency and Dispersion in Frequency Distributions”, Statistics for Management, 7^th Edition, Pearson Education, 2008

Synopsis

This caselet enables an analysis about the process performance during piloting operations at Micromax, an Indian consumer electronics company in Kolkata, West Bengal, India. This caselet can be used for teaching the concepts of descriptive statistics. The caselet provides a brief about Micromax and its pilot mobile handset manufacturing in India. The caselet enables a discussion and understanding of descriptive statistics.

Pedagogical Objectives

• • To discuss the implications of the measures of central tendency in decision-making
• • To cognize and discuss the significance of the measures of central tendency and dispersion in statistical quality control
• • To discuss the significance of the measures of skewness and kurtosis in statistical quality control

Assignment Question

• I. Analyze the process performance of Micromax while the company tested its piloting operations.

Teaching Plan

The Teaching Note follows a defined Teaching Plan [Annexure (TN)-I], to assist the faculty in conducting the classroom discussion...........

Exhibits

Exhibit (TN)-I: Skewness

Exhibit (TN)-II: Box Plot

Exhibit (TN)-III: Scatter Plot

Exhibit (TN)-IV: Rearrangement of Data

Exhibit (TN)-V: Descriptive Statistics