Online Marketing or Stalking
Expected Learning Outcomes
• The opportunities that online Digital & Social Media platforms give to marketers for converting a consumer into a brand apostle
• Ways in which companies track user information across various consumer touchpoints which can turn out to be intimidating for the consumer
• The difference between information mapping and stalking and where to draw the line
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Digital & Social Media Platforms: Marketing Opportunities or Opportunist Marketers
1. What are the differences between Digital & Social Media platforms? Give few examples for each.
2. What according to you are the benefits of Digital & Social Media platforms for marketing and brand communication?
3. Why do companies prefer to have an online marketing strategy? How do you think the Digital & Social Media platforms can influence the consumer behavior?
4. ................
Exhibits
Exhibit I: Consumer Buying Decision Process
Exhibit II: Digital & Social Media – Product Awareness vs Experience