Online Reputation Management for an Investment Management Company
Introduction
Hitesh Motwani is the chief Digital Marketing Officer for Motwani Investment management and he is trying to put in a place a system to enhance the online reputation for his company.
Motwani Investment Company is one of the most respected investment management firms in India. It has offices present in all major metro cities - Mumbai, Delhi, Bangalore, Chennai and Kolkata. Currently they manage assets worth over 1 billion dollars in India, their customers trust the rich experience of its fund managers who have an experience of over 2 decades of managing funds. The company offers wide range of investment solutions right from investment in equity to commodities to bonds and private equity products. They have a mix of High Networth Individual (HNI) investors and retail customers who invest in various mutual fund schemes and private portfolio management services. They are looking to build their brand equity in the digital space and planning to come up with online investment products as well. Before they venture online they would like to understand what investment preferences of retail audience are and analyse conversations around their brand as well as its competitors, for which they would like to put an Online Reputation Management (ORM) plan in place..................
About Motwani Investment Management
Since 1990, Motwani Investment Management is committed to deliver exceptional asset management for institutional, retail, and high-net-worth clients.
They have over 100 investment professionals in 3 countries around the world, they are known to be one of the most respected investment management companies in India, with over 12 years of proven track record in investment management.
Motwani Investments managed various Indian and overseas funds.................
Investment Management Industry in India
There are over 100 investment management companies in India. They are strongly governed by SEBI and government has a very strict guideline towards marketing and advertising any product or investment solutions in Print, broadcast of digital media...........
The Project Description
Motwani Investment has been relying on Traditional advertising mediums such as Outdoor hoardings, TV ads, Radio advertising. Below-the-line activities such as having banners, standees, brochures at events and summits. They also sponsor some HNI summits through which they acquire their database and through their business development team they target individual for investments............
Assignment Questions
I. Which are best available tools through which Motwani Investments could perform Social listening
II. .............
