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Partners' Cases

Partners' Cases

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  1. From B-School to BHARAT: Shiny, an Initiative for Sustainable Development

    AUTHOR(S) : Prof. Ranjana Agarwal, Institute of Management Technology, IMT, Ghaziabad, India and Aviral Agrawal, PGDM student at IMT Ghaziabad
    PUBLISHED DATE: 26/09/2020
    PUBLISHER: ET CASES
    CATEGORY: ENTREPRENEURSHIP & STARTUPS
    PRODUCT: CASE STUDY
    CASE ID: ENTP-1-0046; ENTP-1-0046A
    CASE LENGTH: 14 Pages
    DESCRIPTION:
    Today, several business schools are incorporating courses related to Corporate Social Responsibility (CSR), Sustainability and Ethics, in their curriculum. IMT Ghaziabad (IMT-G), a business school in the National Capital Region (NCR), also has a course related to Sustainability and Social Responsibility (SSR) in its PGDM (Post Graduate Diploma in Business Management) programme. In this course, students are required to work with Non-Governmental Oraganizations (NGOs), government agencies and social ...
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  2. Happiest Minds Keeping Customers Happy with Digitized, Monetized Content

    AUTHOR(S) : IBM India Pvt. Ltd.
    PUBLISHED DATE: 06/07/2020
    PUBLISHER: IBM Corp.
    CATEGORY: CORPORATE CASES
    PRODUCT: CASELET
    CASE ID: CC-2-0002
    CASE LENGTH: 3 Pages
    DESCRIPTION:
    Digital technologies are creating a sea change in the ways people find, consume, and share content. New capabilities are arising every day that were unimaginable a few short years ago. Today, you can download and read a bestselling novel instantly on your phone, click through interactive charts in an online newspaper, or listen to a live podcast during your evening commute. When Ashok Soota started Happiest Minds in 2011, he foresaw the power of digital technologies to transform and modernize companies ...
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  3. Phillips Carbon Black Limited: Drives lean, cost-efficient growth with integrated workflows on SAP S/4HANA in the AWS cloud

    AUTHOR(S) : IBM India Pvt. Ltd.
    PUBLISHED DATE: 14/02/2020
    PUBLISHER: IBM Corp. & SAP SE
    CATEGORY: BUSINESS ANALYTICS
    PRODUCT: CASELET
    CASE ID: BA-1-0011
    CASE LENGTH: 9 Pages
    DESCRIPTION:
    One of the world’s largest producers, Phillips Carbon Black Limited (PCBL) had set its sights on global industry leadership, reaching out to more than 30 countries. However, manufacturing carbon black is complex and resource-intensive, and margins were tight. To solve this challenge, the company decided to digitize its manufacturing operations, wherever possible, with the aim of cutting costs, improving efficiency and reducing environmental impact. To accelerate and reduce business risk during ...
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  4. Key Account Management in B2B Marketing: Challenges for MSMEs & Large Enterprises

    AUTHOR(S) : Shivam Mittal, PGP Student, Institute of Management Technology, Ghaziabad and Prof. Priyavrat Sanyal, Assistant Professor - Marketing, Institute of Management Technology, Ghaziabad
    PUBLISHED DATE: 12/02/2020
    PUBLISHER: Institute of Management Technology, Ghaziabad
    CATEGORY: MARKETING MANAGEMENT
    PRODUCT: CASELET
    CASE ID: MKTG-1-0081, MKTG-1-0081A
    CASE LENGTH: 10 Pages
    DESCRIPTION:
    India is quickly getting to be one of the most worthwhile alternatives for assembling industry to thrive. Goods and Services Tax (GST) bill passed by the legislature of India, empowered a simple and cost-cutting progression of merchandise crosswise over various conditions of the nation. The Indian government is putting plenty of assets to structure a robust system of streets, rails, and transport, to cultivate the development of the assembling segment and laid a foundation for India to rise.
    Frost ...
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