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FLAME INTERNATIONAL CASE CONFERENCE COLLECTION

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  1. The WBS Merchandise Brand Store: A Case of Missing Exclusivity*

    AUTHOR(S) : Prof. Siddhartha Saxena, Faculty, BKMIBA, Ahmedabad University
    PUBLISHED DATE: 17/10/2015
    PUBLISHER: ET Cases - FLAME
    CATEGORY: ENTREPRENEURSHIP & STARTUPS
    PRODUCT: CASE STUDY
    CASE ID: ENTP-1-0009, ENTP-1-0009A
    CASE LENGTH: 11 pages
    The WBS Merchandise Brand Store: A Case of Missing Exclusivity*
    DESCRIPTION:
    **ET Cases – FLAME Young Case Writer Award - 2015
    Merchandise of B-schools is popular among respective B-schools students. The merchandise is not only considered as a brand but also as souvenirs. The WBS (WISE Business School) merchandise shop was one of the established students' initiatives for past 10 years in the B-school. It enjoyed exclusive rights of providing souvenirs and also produce merchandise for various programs, events and fests in the institute, at times it received special ...
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  2. Contract Labour: The Maruti Way*

    AUTHOR(S) : Prof. Amitabh Deo Kodwani, Faculty, HR&OB, Indian Institute of Management, Indore
    PUBLISHED DATE: 17/10/2015
    PUBLISHER: ET Cases - FLAME
    CATEGORY: HUMAN RESOURCE MANAGEMENT
    PRODUCT: CASE STUDY
    CASE ID: HRM-1-0039, HRM-1-0039A
    CASE LENGTH: 12 pages
    DESCRIPTION:

    The news of Maruti Suzuki India Limited (MSIL) Manesar plant's GM (HR) burnt to death by a mob of workers on July 18th 2012 sent shock waves across the nation. This issue raised various concerns related to managing workforce effectively and keeping the right mix of permanent as well as contract workers. It also questioned the role of all the three stakeholders of Industrial Relations (Government, Management and the Union) to uphold peace and harmony in the company. This case study focuses on the ...
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  3. Max Vision Eye Care Centre*

    AUTHOR(S) : Dr. Manisha Saxena (Prof. Subrata Kumar Nandi, Faculty Members at IBS Business School, Pune), Archana Deendayalu (Freelancer, Pune)
    PUBLISHED DATE: 06/10/2015
    PUBLISHER: ET Cases - FLAME
    CATEGORY: ENTREPRENEURSHIP & STARTUPS
    PRODUCT: CASE STUDY
    CASE ID: ENTP-1-0008, ENTP-1-0008A
    CASE LENGTH: 14 pages
    DESCRIPTION:

    The case study discusses the genesis of Max Vision Eye Center, a specialty eye care hospital started by two young doctors Dr. Ankur Sinha and Dr. Ajay Jhinja. Having established themselves as one of the recognized players in the eye care market in Jaipur, and having taken the first step towards creating adequate infrastructure for their business, the promoters are typically faced with the challenge of charting their growth path in the coming years. The setting up of the organization was fortuitous, ...
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  4. Inclusive Growth in a Mobile Way: m.Paani*

    AUTHOR(S) : Dr. Dipasha Sharma (Asst.Prof., Finance), Dr. Dipali Krishnakumar (Asst.Prof., Finance), Shagun Thukral (Asst.Prof., Finance) - Symbiosis Centre for Management & Human Resource Development (SCMHRD), Pune.
    PUBLISHED DATE: 17/09/2015
    PUBLISHER: ET Cases - FLAME
    CATEGORY: ENTREPRENEURSHIP & STARTUPS
    PRODUCT: CASE STUDY
    CASE ID: ENTP-1-0007, ENTP-1-0007A
    CASE LENGTH: 11 pages
    Inclusive Growth in a Mobile Way: m.Paani*
    DESCRIPTION:
    **ET Cases – FLAME Case Innovation Award - 2015
    Technology in the last decade has evolved exponentially with the mobile phone probably being the leader. India has the world's second highest penetration of mobile connections with 73.9 connections per 100 citizens. That is a startling statistic considering that the penetration of toilets in rural India is only 30.7%. For instance, one may believe that the people at the Bottom of the Pyramid (BoP) prefer mobiles to sanitation. However, given ...
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  5. Lease Accounting at FedEx*

    AUTHOR(S) : Naresh Sharma (Associate FTI Consulting, New Delhi), Manoj Kumar (Professor, Flame School of Business, FLAME University, Pune)
    PUBLISHED DATE: 09/09/2015
    PUBLISHER: ET Cases - FLAME
    CATEGORY: FINANCIAL MANAGEMENT
    PRODUCT: CASE STUDY
    CASE ID: FIN-1-0018, FIN-1-0018A, FIN-1-0018B
    CASE LENGTH: 7 pages
    DESCRIPTION:

    As per the existing standards of the Financial Accounting Standards Board (FASB) and the International Accounting Standards Board (IASB), accounting of any lease contract in the lessee's accounting books depends on its accounting classification. If a lease contract is classified as a capital or financial lease, then lessee has to recognize the asset taken on lease under the contract as a lease asset on the balance sheet while also recognizing the present value of lease rentals and other cash outflows ...
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