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GSMC - IIM RAIPUR
GSMC - IIM RAIPUR CASE COLLECTION |
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Septa Goes Sporting The Digital Way*
AUTHOR(S) : Harjot Singh - Assistant Professor, LM Thapar School of Management, Thapar UniversityPUBLISHED DATE: 22/04/2017PUBLISHER: ET CasesCATEGORY: CUSTOMER RELATIONSHIP MANAGEMENTPRODUCT: CASE STUDYCASE ID: CRM-1-0002, CRM-1-0002ACASE LENGTH: 15 PagesDESCRIPTION:Septa Sports was conceived as a transnational entity, specializing in sports goods, by Sachin Berganza (Sachin), a Goa-based entrepreneur in 1989. It started operations as a private limited company in 1992, with headquarters in Goa. It expanded operations over the years and became a national sports brand by early part of the twenty-first century. Sachin assumed the role of CEO, after the company went public in 2006. The challenge in the last decade had been to build the brand ...read moreSHOW DETAILS -
Mission Kudumbashree – Livelihood Opportunities for Women Empowerment*
AUTHOR(S) : Vijaya Bandyopadhyaya - Professor, Chandragupt Institute of Management PatnaPUBLISHED DATE: 17/02/2017PUBLISHER: ET Cases - GSMCCATEGORY: ENTREPRENEURSHIP & STARTUPSPRODUCT: CASE STUDYCASE ID: ENTP-1-0025, ENTP-1-0025ACASE LENGTH: 26 PagesDESCRIPTION:This case study is meant to introduce the students/participants to the role of government in the development sector and how social, economic and political empowerment of women can help achieve government’s mission to eradicate poverty in the State. While economic empowerment may be achieved through support for establishment, production and marketing of micro-enterprises, political empowerment may be achieved through effective convergence of Panchayati Raj Institutions (PRI) and the Community ...read moreSHOW DETAILS -
The Case of Kitler Electric Firm: Are Organizations Keeping their Promise of Employee Engagement?*
AUTHOR(S) : Hemant Shrivastava Fellow, Indian Institute of Management Indore; Secretary, Sankalp Shakti Sansthan, RanchiPUBLISHED DATE: 16/02/2017PUBLISHER: ET Cases - GSMCCATEGORY: HUMAN RESOURCE MANAGEMENTPRODUCT: CASE STUDYCASE ID: HRM-1-0070, HRM-1-0070ACASE LENGTH: 14 PagesDESCRIPTION:This study is based on a single case of a key manufacturing company of medium and large electrical equipments. It is a market leader in India and henceforth referred to as Kitler Electrical Ltd. (KEL). It was directed towards understanding employee engagement, organizational culture, communication and interpersonal dynamics. KEL, operated in a highly fragmented market, was beset with various problems like environmental sustainability issues, dependence on government projects, economic growth rate, ...read moreSHOW DETAILS -
Transforming Higher Education: How Culture Disables a University’s Change Initiative*
AUTHOR(S) : Ranjeet Nambudiri - Associate Professor, Swati Ghulyani - Doctoral Student, IIM IndorePUBLISHED DATE: 16/02/2017PUBLISHER: ET Cases - GSMCCATEGORY: ORGANIZATIONAL BEHAVIORPRODUCT: CASE STUDYCASE ID: OB-1-0054, OB-1-0054ACASE LENGTH: 18 PagesDESCRIPTION:The objective of this case study is to enable management students to ponder upon the significance of an organization’s culture in the success or failure of a change initiative. This case study, which is based on interviews and secondary sources of data, highlights the role played by the dominant culture prevailing at the University of Delhi, one of the oldest and most reputed universities of India, during the 2013-2014 FYUP (Four-Year Undergraduate Programme) fiasco. The University brought about ...read moreSHOW DETAILS -
Strategic Hiring - A Case of Emirates Airlines’ Cabin Crew Recruitment*
AUTHOR(S) : Dr. Aswathi Nair - Assistant Professor, Dr. Karanam Nagaraja Rao - Assistant Professor, School of Business, Alliance University, BangalorePUBLISHED DATE: 16/02/2017PUBLISHER: ET Cases - GSMCCATEGORY: HUMAN RESOURCE MANAGEMENTPRODUCT: CASE STUDYCASE ID: HRM-1-0069, HRM-1-0069ACASE LENGTH: 10 PagesDESCRIPTION:Emirates was a luxury airline based in Dubai, known for its profligacy and politeness in treating customers, thanks to the studious nature of over 20,000 employees across five continents who took the ownership of the brand and displayed enormous organizational citizenship behavior. Emirates’ recruitment team was highly professional and meticulous to take on the challenges in hiring the right talent from around the world whose value systems synchronized with that of the company and assured a ...read moreSHOW DETAILS -
The Black Swan: The CSR Saga of Inspired Leadership Intervention*
AUTHOR(S) : Dr. Satyendra Kishore - Executive Director, Hemant Shrivastava - Visiting Professor, Dr. Satish Kumar Sinha - Senior Faculty, Indian Institute of Coal Management RanchiPUBLISHED DATE: 16/02/2017PUBLISHER: ET Cases - GSMCCATEGORY: CORPORATE SOCIAL RESPONSIBILITYPRODUCT: CASE STUDYCASE ID: CSR-1-0009, CSR-1-0009ACASE LENGTH: 22 PagesDESCRIPTION:This case study analyzes transformational leadership and how it turned around a moribund organization, Western Coalfields Ltd. (WCL), into a thriving one. The case illustrates the nature and concept of organizational leadership, role of commitment, passion and risk-taking behavior in an organization. Mobilization of organizational commitment and affirmative action requires an ethically sensitive leader who is tuned to society’s crying needs. This case study highlights the transformational leadership ...read moreSHOW DETAILS -
Take Over of Transportation Business in Uttarakhand*
AUTHOR(S) : Dr. Pradeep Mamgain Assistant Professor, School of Management, HNB Garhwal University, UttarakhandPUBLISHED DATE: 16/02/2017PUBLISHER: ET Cases - GSMCCATEGORY: FINANCIAL MANAGEMENTPRODUCT: CASELETCASE ID: FIN-2-0031, FIN-2-0031ACASE LENGTH: 5 PagesDESCRIPTION:After the natural calamity occurred in the Himalayan state of Uttarakhand in June 2013, the economic activity in the state was totally shattered. The torrential rains totally washed away all the major roads and the transportation sector also felt the lion’s share of the heat in the disaster affected areas. One such affected person of this natural disaster was a transportation business owner, Virendra Rawat. He owned a fleet of 50 buses under the name Nanda Devi Express Pvt. Ltd. And due to ...read moreSHOW DETAILS -
Skills Gap Analysis: A Case of Faridabad Industries in India*
AUTHOR(S) : Dr. Lata Bajpai Singh - Associate Professor, Dr. Anita Singh - Professor - Institute of Management Studies, GhaziabadPUBLISHED DATE: 16/02/2017PUBLISHER: ET Cases - GSMCCATEGORY: HUMAN RESOURCE MANAGEMENTPRODUCT: CASE STUDYCASE ID: HRM-1-0064, HRM-1-0064ACASE LENGTH: 12 PagesDESCRIPTION:This case study is suitable to introduce the concept of training need assessment and its significance to the students/participants. It presents skills gap analysis of 21 manufacturing organizations including intermediate, capital and consumer goods industries of Faridabad, Haryana. For the purpose of analysis an in-depth interview of industry experts was carried out to gauge their skills requirement at the workplace. It resulted in identification of various skills sets for which the industry professionals ...read moreSHOW DETAILS -
Kraft Merges with Heinz: A Case Study*
AUTHOR(S) : Rajneesh Ranjan Jha - Research Scholar, IBS Hyderabad, Chetna Priyadarshini - Research Scholar, IBS HyderabadPUBLISHED DATE: 16/02/2017PUBLISHER: ET Cases - GSMCCATEGORY: FINANCIAL MANAGEMENTPRODUCT: CASE STUDYCASE ID: FIN-1-0034, FIN-1-0034ACASE LENGTH: 14 PagesDESCRIPTION:This case deals with the basic understanding of mergers by focusing on synergies involved in the merger of Kraft and Heinz. This merger created a new company Kraft Heinz Company (KHC) on July 2nd 2015 with a ticker symbol of KHC on NASDAQ from July 6th 2015. KHC became the third largest Food and Beverage Company in North America and the fifth largest Food and Beverage Company in the world. The merger was announced on March 25th 2015 which involved the merger of a publicly traded company Kraft Foods ...read moreSHOW DETAILS -
Promotion Mix Design For “Construction Controller” Certification For Building Audits (BAS)*
AUTHOR(S) : Pallavi Sajanapwar - Professor, Indira Institute of Management, Mangesh Yeolekar - Student, Indira Institute of ManagementPUBLISHED DATE: 16/02/2017PUBLISHER: ET Cases - GSMCCATEGORY: MARKETING MANAGEMENTPRODUCT: CASE STUDYCASE ID: MKTG-1-0057, MKTG-1-0057ACASE LENGTH: 8 PagesDESCRIPTION:Building Audits (BAS) is a partnership company established in 2001 by two young entrepreneurs, Mr. Kale and Mr. Gokhale, for providing quality audit services in Pune. BAS had a clientele of 150 builders across all the metros of India with a turnover of INR30 Crore. The rising market of real estate and the absence of standard certification for quality in residential projects in India had inspired BAS to develop first ever building quality certification “Construction Controller Certification ...read moreSHOW DETAILS -
Man vs Machine: A Case of Wipro*
AUTHOR(S) : Amitabh Deo Kodwani - Faculty, IIM IndorePUBLISHED DATE: 16/02/2017PUBLISHER: ET Cases - GSMCCATEGORY: HUMAN RESOURCE MANAGEMENTPRODUCT: CASE STUDYCASE ID: HRM-1-0059, HRM-1-0059ACASE LENGTH: 10 PagesDESCRIPTION:**IIM RAIPUR – ET CASES Award (GSMC 2017) - For Having Interdisciplinary Scope This case study discusses the extensive use of Artificial Intelligence (AI) and the growing popularity of such disruptive technology in the IT sector in India, where unemployment, and surplus manpower are prevalent. The case study focuses on Wipro Technologies, India’s third-largest IT Giant. Wipro has decided to reduce a big chunk of its existing workforce by automating some of the projects with the help ...read moreSHOW DETAILS -
Raghuram Rajan: Authentic and Servant Leadership*
AUTHOR(S) : Vikash Kumar Milestone - Human Resource Consultancy Services Private Limited, Nikunj Kumar Jain - International Management Institute New DelhiPUBLISHED DATE: 16/02/2017PUBLISHER: ET Cases - GSMCCATEGORY: ORGANIZATIONAL BEHAVIORPRODUCT: CASE STUDYCASE ID: OB-1-0053, OB-1-0053ACASE LENGTH: 9 PagesDESCRIPTION:Raghuram Rajan (Rajan) 23rd Governor of the Reserve Bank of India (RBI), well-known for his knowledge and frank views on the situations and challenges in the Indian and global economy. Raghuram Rajan has a global profile as the former chief economist of the International Monetary Fund (IMF) and was often endorsed by some analysts for having predicted the 2008 global financial crisis. In India, he has been recognized as champion who could control inflation and improve the central bank.. This case ...read moreSHOW DETAILS -
Patanjali Ayurved Limited: A Local Player Posing Threat to Multinationals*
AUTHOR(S) : Neetu Yadav - Assistant Professor, Jyoti Tikoria - Assistant Professor - Birla Institute of Technology & Science, PilaniPUBLISHED DATE: 16/02/2017PUBLISHER: ET Cases - GSMCCATEGORY: STRATEGIC MANAGEMENTPRODUCT: CASE STUDYCASE ID: STG-1-0041, STG-1-0041ACASE LENGTH: 14 PagesDESCRIPTION:This case presents the unique story of Patanjali Ayurved Ltd. (Patanjali), which was started in 1997 as a small pharmacy in Uttaranchal by famous yoga guru Baba Ramdev and an ayurveda expert Acharya Balkrishna. It has evolved as a game-changer in Indian consumer goods industry with its ayurvedic, herbal and organic range of groceries, medicines, home and personal care items selling via its 1,200 Patanjali Chikitsalayas (operated in franchise mode), 2,500 Aarogya Kendras (operated in franchise mode), ...read moreSHOW DETAILS -
Marketing an Idea for Facilitating Urban Food and Environment Security – Experiences of IIIBFT, a Chennai-based NGO, in Promoting Societal Participation for Sustainable Development*
AUTHOR(S) : Dr. Alagu Perumal Ramasamy - Assistant Professor, Dr. A.Indira - Associate Professor - Loyola Institute of Business AdministrationPUBLISHED DATE: 16/02/2017PUBLISHER: ET Cases - GSMCCATEGORY: CORPORATE SOCIAL RESPONSIBILITYPRODUCT: CASE STUDYCASE ID: CSR-1-0008, CSR-1-0008ACASE LENGTH: 17 PagesDESCRIPTION:**IIM RAIPUR – ET CASES Award (GSMC 2017) - For Social Initiative/Social Entrepreneurship India is surging towards greater urbanization, with an estimated population of 590 million to be living in the cities by 2030. Tamil Nadu is one of the states which is likely to be more than 50 percent urbanized and Chennai, the capital city would grow to a population of 11 million in 2030. Countries like China and Cuba have tried to integrate food production into urban development. Beijing since 1960s, ...read moreSHOW DETAILS -
Nano Plant: Skilled Workers’ Unrest*
AUTHOR(S) : Rajwinder Kaur, Sameer Pingle - Nirma University, AhmedabadPUBLISHED DATE: 16/02/2017PUBLISHER: ET Cases - GSMCCATEGORY: HUMAN RESOURCE MANAGEMENTPRODUCT: CASE STUDYCASE ID: HRM-1-0067, HRM-1-0067ACASE LENGTH: 11 PagesDESCRIPTION:Tata Motors Ltd. which gave the world the cheapest car ‘Nano’ could have barely envisioned the period where 95% of its permanent skilled workers will go on strike to oppose the management. Of late, there have been real strikes in the auto business in different areas. Restrictions in the broad utilization of contract labor as ruthless exploitation and a lever to push down conditions for all the workers employed, has been a key issue in the vast majority of these battles. Objective of this ...read moreSHOW DETAILS