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IMT GHAZIABAD
IMT GHAZIABAD CASE COLLECTION
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From B-School to BHARAT: Shiny, an Initiative for Sustainable Development
AUTHOR(S) : Prof. Ranjana Agarwal, Institute of Management Technology, IMT, Ghaziabad, India and Aviral Agrawal, PGDM student at IMT GhaziabadPUBLISHED DATE: 26/09/2020PUBLISHER: ET CASESCATEGORY: ENTREPRENEURSHIP & STARTUPSPRODUCT: CASE STUDYCASE ID: ENTP-1-0046; ENTP-1-0046ACASE LENGTH: 14 PagesDESCRIPTION:Today, several business schools are incorporating courses related to Corporate Social Responsibility (CSR), Sustainability and Ethics, in their curriculum. IMT Ghaziabad (IMT-G), a business school in the National Capital Region (NCR), also has a course related to Sustainability and Social Responsibility (SSR) in its PGDM (Post Graduate Diploma in Business Management) programme. In this course, students are required to work with Non-Governmental Oraganizations (NGOs), government agencies and social ...read moreSHOW DETAILS -
Key Account Management in B2B Marketing: Challenges for MSMEs & Large Enterprises
AUTHOR(S) : Shivam Mittal, PGP Student, Institute of Management Technology, Ghaziabad and Prof. Priyavrat Sanyal, Assistant Professor - Marketing, Institute of Management Technology, GhaziabadPUBLISHED DATE: 12/02/2020PUBLISHER: Institute of Management Technology, GhaziabadCATEGORY: MARKETING MANAGEMENTPRODUCT: CASE STUDYCASE ID: MKTG-1-0081, MKTG-1-0081ACASE LENGTH: 10 PagesDESCRIPTION:India is quickly getting to be one of the most worthwhile alternatives for assembling industry to thrive. Goods and Services Tax (GST) bill passed by the legislature of India, empowered a simple and cost-cutting progression of merchandise crosswise over various conditions of the nation. The Indian government is putting plenty of assets to structure a robust system of streets, rails, and transport, to cultivate the development of the assembling segment and laid a foundation for India to rise.read more
Frost ...SHOW DETAILS -
Tata Steel’s Ferrochrome Venture in South Africa
AUTHOR(S) : D. C. Singhal, Ex-AGM Tata Steel and Ranjana Agarwal, Associate Professor, Economics at IMT GhaziabadPUBLISHED DATE: 27/08/2018PUBLISHER: Institute of Management Technology, GhaziabadCATEGORY: MANAGERIAL ECONOMICSPRODUCT: CASE STUDYCASE ID: ME-1-0029, ME-1-0029ACASE LENGTH: 22 PagesDESCRIPTION:In September 2015, voluntary liquidation plans were announced by the company Tata Steel KwaZulu-Natal (TSKZN) in South Africa. This set tone for the final closure of Tata’s first greenfield venture abroad. Tata Steel KZN, a ferrochrome company, was a subsidiary of Tata Steel, located in Jharkhand, India. Electricity, a key component of ferrochrome industry, was available at low cost in S. Africa, and was one of the major factors of setting up a plant there. However, once the plant was established, ...read moreSHOW DETAILS -
Amazon: Earning in India by Learning in China
AUTHOR(S) : Dr. Ashish Varma – Assistant Professor, Ram Agarwal – MBA Final Year Stueent, Sanchit Agrawal – MBA Final Year Student, Kumar Ashay – MBA Final Year Student, Institute of Management Technology, GhaziabadPUBLISHED DATE: 25/08/2018PUBLISHER: Institute of Management Technology, GhaziabadCATEGORY: STRATEGIC MANAGEMENTPRODUCT: CASE STUDYCASE ID: STG-1-0064, STG-1-0064ACASE LENGTH: 13 PagesDESCRIPTION:In May 2018, Kshitij, Himanshu and Sharad, three students of a top ranked Indian business school based out of the National Capital Region of Delhi, were probing into the problems faced by Amazon in China. With the aim to expand globally, the US-based Amazon.com had entered China in 2004 with the acquisition of Joyo.com, favoring inorganic growth. This strategy proved to be a failure since Amazon could garner only 0.8% market share by 2016. This was for Amazon, a big set-back, since the company had ...read moreSHOW DETAILS -
Micromax vs The Chinese Incursion
AUTHOR(S) : Gunjan Malhotra, Assistant Professor and Aniruddha Saladi, PGDM Student (batch 2017-19), Institute of Management Technology, GhaziabadPUBLISHED DATE: 25/08/2018PUBLISHER: Institute of Management Technology, GhaziabadCATEGORY: MARKETING MANAGEMENTPRODUCT: CASE STUDYCASE ID: MKTG-1-0076, MKTG-1-0076ACASE LENGTH: 10 PagesDESCRIPTION:Micromax entered the smartphone market in India in 2008 and by 2013 became the market leader, defeating Samsung. Its point of differentiation was the cheaper manufacturing costs owing to the production process being outsourced to China, which in turn allowed it to price its products lower than the other companies in India. It also catered to the budget buyers segment of the market, who make up the majority of the mobile users in India. But from 2015, it had steadily lost its market share to the same ...read moreSHOW DETAILS -
Society’s Voice Against Unilever Mercury Contamination in Kodaikanal
AUTHOR(S) : Dr. Ranjana Agarwal, Associate Professor, and Dr. Gunjan Malhotra, Assistant Professor - IMT GhaziabadPUBLISHED DATE: 01/02/2018PUBLISHER: IMT - GhaziabadCATEGORY: CORPORATE SOCIAL RESPONSIBILITYPRODUCT: CASE STUDYCASE ID: CSR-1-0013, CSR-1-0013ACASE LENGTH: 11 PagesDESCRIPTION:Apart from making profits, a company has the responsibility towards society as well as the environment. It cannot afford to ignore its stakeholders, both primary as well as secondary. This case highlights the situation in Kodaikanal, in the state of Tamil Nadu, India where the company Unilever polluted the environment due to Mercury spills in its thermometer factory. The workers of the factory suffered from intergenerational diseases. The company was forced to shut down. The struggle between ex-workers ...read moreSHOW DETAILS -
Forecasting Demand for Flat Steel - A Study on A Steel Rolling Mill in India
AUTHOR(S) : Dr. Gunjan Malhotra, Assistant Professor, Decision Sciences and Operations Area, IMT GhaziabadPUBLISHED DATE: 25/01/2018PUBLISHER: IMT - GhaziabadCATEGORY: OPERATIONS MANAGEMENTPRODUCT: CASELETCASE ID: OM-2-0046, OM-2-0046ACASE LENGTH: 7 PagesDESCRIPTION:Singla Steel and Allied Industries (Singla Steel) was established 30 years ago near Chandigarh, Punjab, a Northern State of India. The company had been manufacturing steel flats and bars using hot rolling process mainly for agricultural implement sector in Punjab. The average production of flat steel bar was approximately 300 metric tonne (t) per month. According to Shivam Goyal (Goyal), business partner, the demand for flat steel products was volatile. To partly meet the variation in demand the company ...read moreSHOW DETAILS -
Finding Marketing Mix Solutions for Livelihood through Tribal Art in Jharkhand, India
AUTHOR(S) : Ranjana Agarwal - Associate Professor, Gunjan Malhotra - Assistant Professor & Mayukh Sarkar - Student , IMT GhaziabadPUBLISHED DATE: 18/05/2017PUBLISHER: Institute of Management Technology, GhaziabadCATEGORY: MARKETING MANAGEMENTPRODUCT: CASE STUDYCASE ID: MKTG-1-0068, MKTG-1-0068ACASE LENGTH: 11 PagesDESCRIPTION:Business Schools train human resources who can contribute significantly to create livelihood opportunities for marginalised sections of society. One such case is that of IMT Ghaziabad, a premier business schools in NCR. In 2011, IMT Ghaziabad started a Centre for Research for Rural Innovation, Capacity Building, Knowledge Management, Entrepreneurship and Technology (CRICKET), to undertake research studies regarding innovation and rural development. One such study was ‘Sustainable livelihood ...read moreSHOW DETAILS -
Value Accretion/Dilution in Business Combinations: An Integrated Perspective
AUTHOR(S) : Dr. Vinodh Madhavan, Institute of Management Technology, GhaziabadPUBLISHED DATE: 14/06/2016PUBLISHER: Institute of Management Technology, GhaziabadCATEGORY: FINANCIAL MANAGEMENTPRODUCT: CASELETCASE ID: FIN-2-0028, FIN-2-0028ACASE LENGTH: 8 PagesDESCRIPTION:This armchair caselet is an attempt to offer an integrated perspective of Business Combination that is anchored on Accounting of Business Combination. While topics such as Construction of Financial Statement Forecasts, M&A financing structure, M&A Purchase Consideration, Offer Premium, On-boarding of Net Identifiable Assets of target company on to the balance sheet of the acquiring company, Operational Synergies, and Value Accretion/Dilution are typically discussed, an integrated and logically ...read moreSHOW DETAILS