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  1. 22nd Parallel: Serving New Cities

    AUTHOR(S) : Dr. Seema Laddha, Dr. M.S. Devi and Prof. Anguja Agrawal, SIES College of Management Studies, Navi Mumbai
    PUBLISHED DATE: 17/06/2020
    PUBLISHER: ET CASES
    CATEGORY: MARKETING MANAGEMENT
    PRODUCT: CASELET
    CASE ID: MKTG-2-0084; MKTG-2-0084A
    CASE LENGTH: 3 Pages
    DESCRIPTION:
    22nd Parallel is one of the leading F&B enterprises in Vadodara, Gujarat. The firm started its journey with a vision to provide a great south Indian dining experience at Vadodara in the year 2011 and currently has 6 operational outlets under 2 brands. It started franchising from the year 2016 and while it saw great success with the franchise outlets within the city of Vadodara in terms of time taken to achieve operational break even, it has been noticed that the one outlet opened outside of Vadodara, ...
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  2. Amitabh Bachchan – Most Enduring & Comeback Superstar in Hindi Film Industry

    AUTHOR(S) : Prof. Avadhanam Ramesh, Vignana Jyothi Institute of Management, Hyderabad
    PUBLISHED DATE: 15/06/2020
    PUBLISHER: ET CASES
    CATEGORY: MARKETING MANAGEMENT, STRATEGIC MANAGEMENT, BRAND MANAGEMENT, MEDIA AND ENTERTAINMENT
    PRODUCT: CASE STUDY
    CASE ID: BM-1-0023; BM-1-0023A
    CASE LENGTH: 16 Pages
    DESCRIPTION:
    The case study traces  the development of angry young man persona in the Hindi films such as Zanjeer (1973), Deewar (1975) and Trishul (1978) etc. to name a few by successful Directors (Prakash Mehra, Yash Chopra and Ramesh Sippy), and creative screen writers such as (Salim-Javed). Amitabh Bachchan who was protagonist in these films rose to stardom and was credited with the redefining the image of conventional hero. Bachchan continued his long run by being versatile and thus establishing himself ...
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  3. IBM Services Supports Acceleration of the White Revolution

    AUTHOR(S) : IBM India Pvt. Ltd.
    PUBLISHED DATE: 09/06/2020
    PUBLISHER: IBM Corp.
    CATEGORY: CORPORATE CASES
    PRODUCT: CASE STUDY
    CASE ID: CC-1-0001
    CASE LENGTH: 7 Pages
    DESCRIPTION:
    IBM Private Cloud and IBM POWER 9 Servers optimizes mission-critical applications and infrastructure to stay agile and innovation-centered Business Challenge GCMMF , the owner of AMUL brand, aimed to grow its turnover almost threefold and expand the business to unchartered territories over a ten-year period. However a complex, multi-tier supply chain and siloed operations resulted in inefficiency due to lack of visibility across the supply chain. Transformation A tenfold growth in turnover over ...
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  4. Rise and Fall of a Business Leader – Floored After Hitting the Glass Ceiling

    AUTHOR(S) : Ms. Nidhi Gupta and Dr. Kapil Pandla, IMI Bhubaneswar
    PUBLISHED DATE: 17/05/2020
    PUBLISHER: ET CASES
    CATEGORY: ORGANIZATIONAL BEHAVIOR
    PRODUCT: CASE STUDY
    CASE ID: OB-2-0075; OB-2-0075A
    CASE LENGTH: 8 Pages
    DESCRIPTION:
    This case study is about the rise of an exceptional woman business leader and one of the most celebrated bankers, Chanda Kochhar (Chanda), who joined ICICI Ltd., as a management trainee in 1984 and later shifted to ICICI Bank, one of the largest private sector banks in India and rose to the level of Managing Director and Chief Executive Officer. This case study discusses the rise of a woman business leader in a highly gender biased industry. This case study also reflects Chanda’s fearless personality ...
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  5. Grandpa Kitchen: Opportunity for Cause-Related Marketing

    AUTHOR(S) : A. Ramesh, Sr. Assistant Professor, Vignana Jyothi Institute of Management
    PUBLISHED DATE: 17/05/2020
    PUBLISHER: ET CASES
    CATEGORY: MARKETING MANAGEMENT
    PRODUCT: CASE STUDY
    CASE ID: MKTG-2-0083; MKTG-2-0083A
    CASE LENGTH: 5 Pages
    DESCRIPTION:
    In 2017, Narayana Reddy (Narayana), a Good Samaritan, lovingly called Grandpa all over the world, launched Grandpa Kitchen, a popular cooking channel, on YouTube. There are over 260 cooking videos on the channel showcasing various dishes but made in epic style or gargantuan size in open fields using firewood. The food made was later distributed to the children and poor. The channel garnered more than six million subscribers by 2019. Narayana died on October 27th 2019 at the age of 73 years and his ...
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  6. POOJA GARMENTS – A WESTO-INDIAN ETHNIC BRAND

    AUTHOR(S) : Pooja Aggarwal, Management student - IIT Roorkee
    PUBLISHED DATE: 18/04/2020
    PUBLISHER: ET CASES
    CATEGORY: ENTREPRENEURSHIP & STARTUPS
    PRODUCT: CASE STUDY
    CASE ID: ENTP-1-0044; ENTP-1-0044A
    CASE LENGTH: 8 Pages
    DESCRIPTION:
    This case is meant to introduce the concept that its not about the ethnic clothes that we wear but the ethnic look we feel while carrying those clothes in events or festivities or regular days. We talk about a Westo-Indian brand that targets the women audience, ranging from a baby girl to an old women including a major segment of young generation. It demonstrates how the brand aims to present different set of designs that are not only comfortable and trendy, but also provides one with a choice to ...
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  7. AIF’s ‘Africa Feeding Africa’ Inclusive Model: Sustainability with a Commercial Business Model?

    AUTHOR(S) : Bala Bharathi Yelamanchi, Vandana Jayakumar and Syed Abdul Samad
    PUBLISHED DATE: 20/03/2020
    PUBLISHER: ET CASES
    CATEGORY: ENTREPRENEURSHIP & STARTUPS
    PRODUCT: CASE STUDY
    CASE ID: ENTP-1-0043; ENTP-1-0043A
    CASE LENGTH: 13 Pages
    DESCRIPTION:
    On September 22, 2019, Amar Ali (the case protagonist), CEO of Africa Improved Foods (AIF), Rwanda, received Corporate Social Intrapreneur of the Year Award from Schwab Foundation for Social Entrepreneurship. Amar Ali had led AIF to become a purpose-driven social enterprise in Rwanda, manufacturing high quality, fortified and nutritious complementary foods. He boasts of an inclusive business model that aimed to reduce poverty, create jobs and address stunting and malnutrition through partnerships. ...
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  8. Phillips Carbon Black Limited: Drives lean, cost-efficient growth with integrated workflows on SAP S/4HANA in the AWS cloud

    AUTHOR(S) : IBM India Pvt. Ltd.
    PUBLISHED DATE: 14/02/2020
    PUBLISHER: IBM Corp. & SAP SE
    CATEGORY: BUSINESS ANALYTICS
    PRODUCT: CASE STUDY
    CASE ID: BA-1-0011
    CASE LENGTH: 9 Pages
    DESCRIPTION:
    One of the world’s largest producers, Phillips Carbon Black Limited (PCBL) had set its sights on global industry leadership, reaching out to more than 30 countries. However, manufacturing carbon black is complex and resource-intensive, and margins were tight. To solve this challenge, the company decided to digitize its manufacturing operations, wherever possible, with the aim of cutting costs, improving efficiency and reducing environmental impact. To accelerate and reduce business risk during ...
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  9. Key Account Management in B2B Marketing: Challenges for MSMEs & Large Enterprises

    AUTHOR(S) : Shivam Mittal, PGP Student, Institute of Management Technology, Ghaziabad and Prof. Priyavrat Sanyal, Assistant Professor - Marketing, Institute of Management Technology, Ghaziabad
    PUBLISHED DATE: 12/02/2020
    PUBLISHER: Institute of Management Technology, Ghaziabad
    CATEGORY: MARKETING MANAGEMENT
    PRODUCT: CASE STUDY
    CASE ID: MKTG-1-0081, MKTG-1-0081A
    CASE LENGTH: 10 Pages
    DESCRIPTION:
    India is quickly getting to be one of the most worthwhile alternatives for assembling industry to thrive. Goods and Services Tax (GST) bill passed by the legislature of India, empowered a simple and cost-cutting progression of merchandise crosswise over various conditions of the nation. The Indian government is putting plenty of assets to structure a robust system of streets, rails, and transport, to cultivate the development of the assembling segment and laid a foundation for India to rise.
    Frost ...
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  10. Yo Yo Gujarati – Spreading Gujjuness Online

    AUTHOR(S) : Kiran J Mahasuar, PhD Scholar, IIM Kozhikode and Brahma Ghosh Raval, PhD Scholar, GLS University, Ahmedabad
    PUBLISHED DATE: 23/01/2020
    PUBLISHER: ET CASES
    CATEGORY: DIGITAL MARKETING
    PRODUCT: CASE STUDY
    CASE ID: DM-1-0020, DM-1-0020A
    CASE LENGTH: 17 Pages
    DESCRIPTION:
    This case-study has chronicled the journey of “Yo Yo Gujarati”, a comedy genre YouTube channel in Gujarati language with 62,000 subscribers founded in 2015. This case study highlights the founder’s tryst with digital format of entertainment, the support system and the inspiration to create content taking a cue from day-to-day mundane life of ordinary working class Gujaratis. Even though Yo Yo Gujarati was the first brand in the regional content space in Gujarat, emergence of Me-Too ...
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  11. Re-tales from Traditional Indian Retail – The Sarvodaya Way

    AUTHOR(S) : Dr. Ranjan Chaudhuri, Associate Professor (Marketing), National Institute of Industrial Engineering (NITIE), Vihar Lake, Mumbai; Manan Jambu and Vishwesh Patil, Post Graduate Students of Industrial Management (PGDIM) at NITIE
    PUBLISHED DATE: 23/01/2020
    PUBLISHER: ET CASES
    CATEGORY: CONSUMER BEHAVIOR
    PRODUCT: CASE STUDY
    CASE ID: CB-1-0023, CB-1-0023A
    CASE LENGTH: 14 Pages
    DESCRIPTION:
    The case is about Sarvodaya Supermarket located in Dadar, Mumbai (India). It talks about traditional Indian retail particularly in food and grocery segment and typical behavioural aspects of Indian consumer as well as the retail market. Sarvodaya, once a traditional retail store, is now a modern supermarket with a revenue of around US$ 2.7 million. The case is about the challenges in its growth, transition and how deep insights of the Indian retail market and consumer with the inclusion of technology ...
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  12. MoviePass’ Disruptive Subscription Model: Benefiting Competitors?

    AUTHOR(S) : Bala Bharathi Yelamanchi and Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 19/09/2019
    PUBLISHER: ET Cases
    CATEGORY: ENTREPRENEURSHIP & STARTUPS
    PRODUCT: CASELET
    CASE ID: ENTP-2-0042, ENTP-2-0042A
    CASE LENGTH: 6 Pages
    DESCRIPTION:
    Often dubbed as "Netflix for movies", MoviePass aimed to disrupt the American movie business by introducing the subscription-based pricing model as against the pay-per-view pricing model prevalent for quite a long time. Though the fledgling subscription service began in 2011, its game changing subscription plan launched on August 15th 2017 disrupted the American movie business which had long been plagued with decreasing theatre admissions and increasing ticket prices. With Mitch Lowe as its CEO (earlier ...
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  13. China’s E-waste Challenge: Can Baidu’s Innovative CSR Initiative Lead by Example?

    AUTHOR(S) : Vandana Jayakumar, Bala Bharathi Yelamanchi, Syed Abdul Samad and Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 15/07/2019
    PUBLISHER: ET Cases
    CATEGORY: CORPORATE SOCIAL RESPONSIBILITY
    PRODUCT: CASE STUDY
    CASE ID: CSR-1-0017, CSR-1-0017A
    CASE LENGTH: 23 Pages
    DESCRIPTION:
    This case is the story of how a diverse group of stakeholders, including one of the United Nations’ (UN) entities, two private business entities supported by a government entity, came together to address a pressing global issue of e-waste at a national level. China is the largest exporter of electrical and electronic equipment and the largest generator and importer of e-waste. Though the country had introduced multitude of policies to regulate and address the e-waste menace in the country, ...
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  14. Reliance Jio: ‘DICE’ for Disruption

    AUTHOR(S) : Syed Abdul Samad and Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 24/06/2019
    PUBLISHER: ET Cases
    CATEGORY: STRATEGIC MANAGEMENT
    PRODUCT: CASE STUDY
    CASE ID: STG-1-0072, STG-1-0072A
    CASE LENGTH: 24 Pages
    DESCRIPTION:
    Can a firm's strategy alter an industry's structure? By September 2018, within two years of its launch, Reliance Jio became the third-largest mobile network operator with its DICE strategy. On September 5th 2016, Reliance Jio Infocomm Limited (RJIL), launched its 4G mobile network Jio (Jio) to a thunderous response from the consumers, so much so that, it registered 215 million subscribers within 22 months of its launch - recording the fastest growth in its customer numbers in the country. It offered ...
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  15. How to Reduce Work-related Stress?

    AUTHOR(S) : Bala Bharathi Yelamanchi and Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 21/05/2019
    PUBLISHER: ET Cases
    CATEGORY: HUMAN RESOURCE MANAGEMENT
    PRODUCT: Case Debate
    CASE ID: HRM-9-0082, HRM-9-0082A
    CASE LENGTH: 6 Pages
    DESCRIPTION:
    People go to work to make a living. What if the work takes the life out of people? Several instances of suicides have been reported due to increased work-related stress levels. Work-related stress amongst Indian employees has been on the rise in recent times owing largely to the Volatile, Uncertain, Complex and Ambiguous (VUCA) business environment. Increasing stress has, in turn, led to a surge in the number of people who are suffering from depression and burnout, and are at high risk of suicide. ...
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