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  1. Throttled throat of Delhi: Medical Waste Management at Sir Mange Ram Hospital during Covid-19

    AUTHOR(S) : Dr. Parul Sinha, Assistant Professor, GD Goenka University, Gurugram, Haryana, India and Dr. Rajkumari Mittal, Assistant Professor, Lal Bahadur Shastri Institute of Management, New Delhi, India
    PUBLISHED DATE: 04/01/2021
    PUBLISHER: ET CASES
    CATEGORY: MARKETING MANAGEMENT, SUPPLY CHAIN MANAGEMENT
    PRODUCT: CASE STUDY
    CASE ID: SCM-1-0009; SCM-1-0009A
    CASE LENGTH: 10 Pages
    DESCRIPTION:
    The Covid-19 pandemic has brought forth unprecedented challenges. It has exposed the vulnerabilities of India’s medical infrastructure and waste management efforts in past couple of months. It has also provided the country with an opportunity to survive, revive and now strive to innovate the existing processes and design a responsible reverse supply chain for bio-medical waste management. The present case is about Sir Mange Ram Hospital located at Capital of India, Delhi. The hospital has been ...
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  2. Negotiating over Goods and Service Tax (GST) Regime — A Triumph of Pragmatism

    AUTHOR(S) : Dr. Prashant Chaudhary, Assistant Professor, Symbiosis Skills and Professional University, Pune
    PUBLISHED DATE: 04/01/2021
    PUBLISHER: ET CASES
    CATEGORY: MARKETING MANAGEMENT, STRATEGIC MANAGEMENT
    PRODUCT: CASE STUDY
    CASE ID: STG-1-0076; STG-1-0076A
    CASE LENGTH: 13 Pages
    DESCRIPTION:
    While dealing with the situations like “Deadlock or Impasse” during a negotiation, the most sought after virtues are perseverance, patience and pragmatism. The “game of negotiation” often tests the participants’ patience and requires a great deal of perseverance, persuasion and persistence. These traits allow the negotiators to successfully deal with deadlocks, “difficult people and situations” and with the host of tangled egos. Here the negotiation entails ...
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  3. An Experience of a Salesman

    AUTHOR(S) : Mr. J. Srinivas Rao, Sr. Territory Manager (Sales-Hyderabad); Dr. Arijit Santikary, Associate Professor - SSIM and Dr.S.V. Ramana Rao, Director - SSIM
    PUBLISHED DATE: 09/11/2020
    PUBLISHER: ET CASES
    CATEGORY: MARKETING MANAGEMENT
    PRODUCT: CASE STUDY
    CASE ID: MKTG-1-0085; MKTG-1-0085A
    CASE LENGTH: 13 Pages
    DESCRIPTION:
    J.Srinivas Rao (Srinivas) is an experienced sales person and working as a Senior Territory Manager at Toto India Pvt. Ltd. (Toto India). Toto India is the Indian arm of Toto Ltd., a sanitary ware company from Japan. Toto’s products in India and globally are positioned as luxurious bathroom fittings and wash ware. Srinivas is working in Hyderabad territory and taking care of Toto India’s sales in the region. Growth in real estate activity in Hyderabad, Srinivas is trying to take the advantage ...
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  4. Modern Furniture: Plugging into Online Market

    AUTHOR(S) : Prof. Bhargav Revankar, Associate Professor, Global Business School, Hubli, Karnataka and Farheen Khan
    PUBLISHED DATE: 09/11/2020
    PUBLISHER: ET CASES
    CATEGORY: DIGITAL MARKETING
    PRODUCT: CASELET
    CASE ID: DM-2-0021; DM-2-0021A
    CASE LENGTH: 6 Pages
    DESCRIPTION:
    In the year 1967, MrRihan Khan Pathan, founded Modern Furniture. Later Mr.Adam Khan, Proprietor of the firm since 2005. In the year 2019, he thought to have Modern Furniture online where customers could buy furniture and have it delivered to their home or office. This could be his venture to be online venture will be an extension of his brick-and-mortar store, which had been very successful in Dharwad city, an Education city in the southern Indian state of Karnataka. Although Modern Furniture had ...
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  5. Time and Money: Home Investment Dilemma

    AUTHOR(S) : Dr. Abhinav Kumar Rajverma, Asst. Professor (Finance), Institute of Rural Management Anand (IRMA)
    PUBLISHED DATE: 04/11/2020
    PUBLISHER: ET CASES
    CATEGORY: FINANCIAL MANAGEMENT
    PRODUCT: CASELET
    CASE ID: FIN-2-0047; FIN-2-0047A
    CASE LENGTH: 5 Pages
    DESCRIPTION:
    In June 2018, Rajvarmans, a newly married couple, moved to Mumbai and needed residential accommodation. The case examines the quantitative benefits of renting vis-à-vis owning a house. On the one hand, the forced saving plan, pride of ownership, and security sense favored owning the house. On the other hand, renting benefits include affordability, flexibility in mobility and savings, and predictable monthly expenses. Should Rajvarmans opt for renting or owning a house under all circumstances? ...
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  6. The Basil Tree Day Care Centre

    AUTHOR(S) : Dr. Archana Patro, Assistant Professor, Finance & Accounting, Indian Institute of Management Rohtak and Mr.Ankit Sapra, Executive Post Graduate Programme in Management Student, Indian Institute of Management Rohtak
    PUBLISHED DATE: 30/10/2020
    PUBLISHER: ET CASES
    CATEGORY: FINANCIAL MANAGEMENT
    PRODUCT: CASELET
    CASE ID: FIN-2-0046; FIN-2-0046A
    CASE LENGTH: 7 Pages
    DESCRIPTION:
    This case revolves around a couple named Mr. Lalit Tiwari and Mr. Koyal Tiwari who have just been retired from their services and shifted back to their hometown in Haryana, India. After sitting idle for a couple of months, they decided to open a day care center in their house. They charted out the necessary prerequisites to start their new venture and finally started their Day Care Operations. Now, after a month of operation, they started to doubt their decision based on financial aspects. As both ...
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  7. New Zealand: Women Leadership in Pandemic Crisis

    AUTHOR(S) : Dr Sarika Lohana, Post- Doctoral Research Fellow, State Bank Institute of Leadership, Kolkata and Mrs. Sundara Krishna Soujanya, Assistant Professor, Aditya Global Business School, Surampalem
    PUBLISHED DATE: 29/10/2020
    PUBLISHER: ET CASES
    CATEGORY: LEADERSHIP
    PRODUCT: CASELET
    CASE ID: LEAD-1-0001; LEAD-1-0001A
    CASE LENGTH: 9 Pages
    DESCRIPTION:
    During the pandemic Covid 19, confirmed death cases are six times less in countries with women in power in comparison to the countries led by men. Will this positively influence us and garner our attention to elect and promote more women in power? On 26th October 2017, at the age of 37, Jacinda Ardern became the New Zealand youngest Prime Minister. The third female and the second one in the world to bear children during power. After being haunted by media about her personal plans to have children. ...
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  8. Irikkal Samaram: Kerala Textile Shop Women Workers’ Struggle for their Right to Sit

    AUTHOR(S) : Prof. Surya Prakash Pati, Assistant Professor, Human Resource Management Group, Indian Institute of Management Kozhikode
    PUBLISHED DATE: 28/10/2020
    PUBLISHER: ET CASES
    CATEGORY: HUMAN RESOURCE MANAGEMENT
    PRODUCT: CASELET
    CASE ID: HRM-2-0083; HRM-2-0083A
    CASE LENGTH: 6 Pages
    DESCRIPTION:
    The case describes the struggle of the Kerala Textile shop women workers against their employers for their right to sit (Irikkal Samaram). Forced to stand for long hours with little access to washrooms, the women in the textile shops suffered from various health challenges. Added to that, they were ‘policed’ by the employers for any observed deviations and subjected to a wage cut. Consequently, the women rose in protest against their employer. This case is discussed from various theoretical ...
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  9. Evaluation of Atal Pension Yojana using Time Value of Money

    AUTHOR(S) : Dr. Nalini G.S., Assistant Professor in Finance, Thiagarajar School of Management, Madurai and Adline Jenefaa A., PGDM Student, Thiagarajar School of Management, Madurai
    PUBLISHED DATE: 28/10/2020
    PUBLISHER: ET CASES
    CATEGORY: FINANCIAL MANAGEMENT
    PRODUCT: CASELET
    CASE ID: FIN-2-0045; FIN-2-0045A
    CASE LENGTH: 5 Pages
    DESCRIPTION:
    Atal Pension Yojana (APY) is a social security scheme introduced by the Prime Minister of India in 2015. This scheme aims to secure unorganised sector employees as they do not have any social security benefit. This scheme ensures the beneficiary gets a monthly pension of Rs. 1,000 to Rs. 5,000 from the age of 60 and the pension continues until his/her death. After the demise of beneficiary, his/her spouse is eligible to get the same pension until his/her expiry. Eventually, the fixed corpus amount ...
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  10. From B-School to BHARAT: Shiny, an Initiative for Sustainable Development

    AUTHOR(S) : Prof. Ranjana Agarwal, Institute of Management Technology, IMT, Ghaziabad, India and Aviral Agrawal, PGDM student at IMT Ghaziabad
    PUBLISHED DATE: 26/09/2020
    PUBLISHER: ET CASES
    CATEGORY: ENTREPRENEURSHIP & STARTUPS
    PRODUCT: CASE STUDY
    CASE ID: ENTP-1-0046; ENTP-1-0046A
    CASE LENGTH: 14 Pages
    DESCRIPTION:
    Today, several business schools are incorporating courses related to Corporate Social Responsibility (CSR), Sustainability and Ethics, in their curriculum. IMT Ghaziabad (IMT-G), a business school in the National Capital Region (NCR), also has a course related to Sustainability and Social Responsibility (SSR) in its PGDM (Post Graduate Diploma in Business Management) programme. In this course, students are required to work with Non-Governmental Oraganizations (NGOs), government agencies and social ...
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  11. T-Mobile Acquired Sprint to become Global Leader in 5G

    AUTHOR(S) : Dr. Aruna Polisetty, Assistant Professor, GITAM Institute of Management, GITAM Deemed to be University; Prof. Sheela P, GITAM Deemed to be University and Jikku Susan Kurian, Lead College of Management, Palakkad, Kerala
    PUBLISHED DATE: 26/09/2020
    PUBLISHER: ET CASES
    CATEGORY: STRATEGIC MANAGEMENT
    PRODUCT: CASE STUDY
    CASE ID: STG-1-0075; STG-1-0075A
    CASE LENGTH: 14 Pages
    DESCRIPTION:
    The case discusses the merger deal between Sprint and T-Mobile. The case describes how the merged entity created a telecom leader in the U.S. telecom sector. Though, there were issues with the deal, included poor customer perception of Sprint, losses, and hitch of a highly concentrated market. Yet the deal benefits the T mobile to increase the complementary spectrum holdings that would help to implement a 5G network and increased the retail customer base.  The benefits from the deal would not ...
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  12. Location Dilemma: Winery & Vineyard

    AUTHOR(S) : Prof. Anguja Agrawal, Dr. Seema Laddha and MS. Devi, SIES College of Management Studies, Navi Mumbai
    PUBLISHED DATE: 15/09/2020
    PUBLISHER: ET CASES
    CATEGORY: OPERATIONS MANAGEMENT
    PRODUCT: CASELET
    CASE ID: OM-2-0048; OM-2-0048A
    CASE LENGTH: 6 Pages
    DESCRIPTION:
    This case aids in understanding the approaches to choose the best location for any business facility among available location options. This case let can be used in Operations Management subject while teaching the topic of “Plant Location” in Semester I/II of MBA/PGDM program This case let aids in understanding the application of Factor Rating Method, break even analysis and Porter’s Diamond Model to take decision for location of any facility of a business. Employed as an operations ...
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  13. Sevji and Sons

    AUTHOR(S) : Prof. Jatin Pandey, IIM Indore Young Faculty Research Chair and Assistant Professor, Organizational Behaviour & HRM Area and Ms. Gunjan Garewal, IIM Indore
    PUBLISHED DATE: 15/09/2020
    PUBLISHER: ET CASES
    CATEGORY: ORGANIZATIONAL BEHAVIOR
    PRODUCT: CASE STUDY
    CASE ID: OB-1-0076; OB-1-0076A
    CASE LENGTH: 9 Pages
    DESCRIPTION:
    The case presents a Hindu undivided family’s business that had started in the late 1930s and whose management has been passed onto 3 generations of the family. Now as the newer generation (4th in-line) are ready to take charge of the company, they find the system obsolete in the present era of globalisation. Therefore, Bikaram, the youngest member of the family - who has returned from Oxford after completing his MBA- wants to restructure the business to a company form. The case presents a scenario ...
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  14. Hostile Takeover of Mindtree by L & T

    AUTHOR(S) : Dr. Aruna Polisetty, Assistant Professor, Dept. of Finance, GITAM Institute of Management, GITAM Deemed to be University, Visakhapatnam and Vijaya Kittu Manda, Research Scholar, GITAM Institute of Management, GITAM Deemed to be University, Visakhapatnam
    PUBLISHED DATE: 27/08/2020
    PUBLISHER: ET CASES
    CATEGORY: STRATEGIC MANAGEMENT
    PRODUCT: CASE STUDY
    CASE ID: STG-1-0074; STG-1-0074A
    CASE LENGTH: 12 Pages
    DESCRIPTION:
    The case discusses the takeover between Mindtree and L&T. The case describes the strategic advantage of the takeover. There were issues with the deal, however, the takeover benefits L&T in multiple ways. There will be higher digital revenue and superior presence in hi-tech and media, Consumer packaged goods (CPG) & Retail. There is a possible increased emphasis on new opportunities in the travel and hospitality sectors. Yet, takeover would not end the challenges for L&T in terms of ...
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  15. Indian Roots: Back to Nature’s Pharmacy

    AUTHOR(S) : Suwarna Shukla, Doctoral Student, Operations Management & Quantitative Techniques, Indian Institute of Management Indore and Tuhin Sengupta, Assistant Professor, Information Systems and Operations Management, Goa Institute of Management
    PUBLISHED DATE: 04/08/2020
    PUBLISHER: ET CASES
    CATEGORY: ENTREPRENEURSHIP & STARTUPS
    PRODUCT: CASE STUDY
    CASE ID: ENTP-1-0045; ENTP-1-0045A
    CASE LENGTH: 13 Pages
    DESCRIPTION:
    In July of 2015, Kaushik Trivedi, the chief executive officer (CEO) of the Lucknow branch of Indian Roots, experienced a pressing entrepreneurial problem. In the nascent years, Indian Roots provided organic food products to the domestic consumer segment, who are willing to consume healthy food. Kaushik was worried about the consistent rise in the deterioration of the life style conditions in India. However, consumers would not be willing to adopt anything random for the sake of health and wellness. ...
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