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  1. AIF’s ‘Africa Feeding Africa’ Inclusive Model: Sustainability with a Commercial Business Model?

    AUTHOR(S) : Bala Bharathi Yelamanchi, Vandana Jayakumar and Syed Abdul Samad
    PUBLISHED DATE: 20/03/2020
    PUBLISHER: ET CASES
    CATEGORY: ENTREPRENEURSHIP & STARTUPS
    PRODUCT:
    CASE ID: ENTP-1-0043; ENTP-1-0043A
    CASE LENGTH: 13 Pages
    DESCRIPTION:
    On September 22, 2019, Amar Ali (the case protagonist), CEO of Africa Improved Foods (AIF), Rwanda, received Corporate Social Intrapreneur of the Year Award from Schwab Foundation for Social Entrepreneurship. Amar Ali had led AIF to become a purpose-driven social enterprise in Rwanda, manufacturing high quality, fortified and nutritious complementary foods. He boasts of an inclusive business model that aimed to reduce poverty, create jobs and address stunting and malnutrition through partnerships. ...
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  2. Phillips Carbon Black Limited: Drives lean, cost-efficient growth with integrated workflows on SAP S/4HANA in the AWS cloud

    AUTHOR(S) : IBM India Pvt. Ltd.
    PUBLISHED DATE: 14/02/2020
    PUBLISHER: IBM Corp. & SAP SE
    CATEGORY: BUSINESS ANALYTICS
    PRODUCT:
    CASE ID: BA-1-0011
    CASE LENGTH: 9 Pages
    DESCRIPTION:
    One of the world’s largest producers, Phillips Carbon Black Limited (PCBL) had set its sights on global industry leadership, reaching out to more than 30 countries. However, manufacturing carbon black is complex and resource-intensive, and margins were tight. To solve this challenge, the company decided to digitize its manufacturing operations, wherever possible, with the aim of cutting costs, improving efficiency and reducing environmental impact. To accelerate and reduce business risk during ...
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  3. Key Account Management in B2B Marketing: Challenges for MSMEs & Large Enterprises

    AUTHOR(S) : Shivam Mittal, PGP Student, Institute of Management Technology, Ghaziabad and Prof. Priyavrat Sanyal, Assistant Professor - Marketing, Institute of Management Technology, Ghaziabad
    PUBLISHED DATE: 12/02/2020
    PUBLISHER: Institute of Management Technology, Ghaziabad
    CATEGORY: MARKETING MANAGEMENT
    PRODUCT:
    CASE ID: MKTG-1-0081, MKTG-1-0081A
    CASE LENGTH: 10 Pages
    DESCRIPTION:
    India is quickly getting to be one of the most worthwhile alternatives for assembling industry to thrive. Goods and Services Tax (GST) bill passed by the legislature of India, empowered a simple and cost-cutting progression of merchandise crosswise over various conditions of the nation. The Indian government is putting plenty of assets to structure a robust system of streets, rails, and transport, to cultivate the development of the assembling segment and laid a foundation for India to rise.
    Frost ...
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  4. Yo Yo Gujarati – Spreading Gujjuness Online

    AUTHOR(S) : Kiran J Mahasuar, PhD Scholar, IIM Kozhikode and Brahma Ghosh Raval, PhD Scholar, GLS University, Ahmedabad
    PUBLISHED DATE: 23/01/2020
    PUBLISHER: ET CASES
    CATEGORY: DIGITAL MARKETING
    PRODUCT: CASE STUDY
    CASE ID: DM-1-0020, DM-1-0020A
    CASE LENGTH: 17 Pages
    DESCRIPTION:
    This case-study has chronicled the journey of “Yo Yo Gujarati”, a comedy genre YouTube channel in Gujarati language with 62,000 subscribers founded in 2015. This case study highlights the founder’s tryst with digital format of entertainment, the support system and the inspiration to create content taking a cue from day-to-day mundane life of ordinary working class Gujaratis. Even though Yo Yo Gujarati was the first brand in the regional content space in Gujarat, emergence of Me-Too ...
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  5. Re-tales from Traditional Indian Retail – The Sarvodaya Way

    AUTHOR(S) : Dr. Ranjan Chaudhuri, Associate Professor (Marketing), National Institute of Industrial Engineering (NITIE), Vihar Lake, Mumbai; Manan Jambu and Vishwesh Patil, Post Graduate Students of Industrial Management (PGDIM) at NITIE
    PUBLISHED DATE: 23/01/2020
    PUBLISHER: ET CASES
    CATEGORY: CONSUMER BEHAVIOR
    PRODUCT: CASE STUDY
    CASE ID: CB-1-0023, CB-1-0023A
    CASE LENGTH: 14 Pages
    DESCRIPTION:
    The case is about Sarvodaya Supermarket located in Dadar, Mumbai (India). It talks about traditional Indian retail particularly in food and grocery segment and typical behavioural aspects of Indian consumer as well as the retail market. Sarvodaya, once a traditional retail store, is now a modern supermarket with a revenue of around US$ 2.7 million. The case is about the challenges in its growth, transition and how deep insights of the Indian retail market and consumer with the inclusion of technology ...
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  6. MoviePass’ Disruptive Subscription Model: Benefiting Competitors?

    AUTHOR(S) : Bala Bharathi Yelamanchi and Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 19/09/2019
    PUBLISHER: ET Cases
    CATEGORY: ENTREPRENEURSHIP & STARTUPS
    PRODUCT: CASELET
    CASE ID: ENTP-2-0042, ENTP-2-0042A
    CASE LENGTH: 6 Pages
    DESCRIPTION:
    Often dubbed as "Netflix for movies", MoviePass aimed to disrupt the American movie business by introducing the subscription-based pricing model as against the pay-per-view pricing model prevalent for quite a long time. Though the fledgling subscription service began in 2011, its game changing subscription plan launched on August 15th 2017 disrupted the American movie business which had long been plagued with decreasing theatre admissions and increasing ticket prices. With Mitch Lowe as its CEO (earlier ...
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  7. China’s E-waste Challenge: Can Baidu’s Innovative CSR Initiative Lead by Example?

    AUTHOR(S) : Vandana Jayakumar, Bala Bharathi Yelamanchi, Syed Abdul Samad and Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 15/07/2019
    PUBLISHER: ET Cases
    CATEGORY: CORPORATE SOCIAL RESPONSIBILITY
    PRODUCT: CASE STUDY
    CASE ID: CSR-1-0017, CSR-1-0017A
    CASE LENGTH: 23 Pages
    DESCRIPTION:
    This case is the story of how a diverse group of stakeholders, including one of the United Nations’ (UN) entities, two private business entities supported by a government entity, came together to address a pressing global issue of e-waste at a national level. China is the largest exporter of electrical and electronic equipment and the largest generator and importer of e-waste. Though the country had introduced multitude of policies to regulate and address the e-waste menace in the country, ...
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  8. Reliance Jio: ‘DICE’ for Disruption

    AUTHOR(S) : Syed Abdul Samad and Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 24/06/2019
    PUBLISHER: ET Cases
    CATEGORY: STRATEGIC MANAGEMENT
    PRODUCT: CASE STUDY
    CASE ID: STG-1-0072, STG-1-0072A
    CASE LENGTH: 24 Pages
    DESCRIPTION:
    Can a firm's strategy alter an industry's structure? By September 2018, within two years of its launch, Reliance Jio became the third-largest mobile network operator with its DICE strategy. On September 5th 2016, Reliance Jio Infocomm Limited (RJIL), launched its 4G mobile network Jio (Jio) to a thunderous response from the consumers, so much so that, it registered 215 million subscribers within 22 months of its launch - recording the fastest growth in its customer numbers in the country. It offered ...
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  9. How to Reduce Work-related Stress?

    AUTHOR(S) : Bala Bharathi Yelamanchi and Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 21/05/2019
    PUBLISHER: ET Cases
    CATEGORY: HUMAN RESOURCE MANAGEMENT
    PRODUCT: Case Debate
    CASE ID: HRM-9-0082, HRM-9-0082A
    CASE LENGTH: 6 Pages
    DESCRIPTION:
    People go to work to make a living. What if the work takes the life out of people? Several instances of suicides have been reported due to increased work-related stress levels. Work-related stress amongst Indian employees has been on the rise in recent times owing largely to the Volatile, Uncertain, Complex and Ambiguous (VUCA) business environment. Increasing stress has, in turn, led to a surge in the number of people who are suffering from depression and burnout, and are at high risk of suicide. ...
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  10. Should there be a Cap on the Number of Brands a Celebrity Endorses?

    AUTHOR(S) : Vandana Jayakumar and Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 21/05/2019
    PUBLISHER: ET Cases
    CATEGORY: BRAND MANAGEMENT
    PRODUCT: Case Debate
    CASE ID: BM-9-0022, BM-9-0022A
    CASE LENGTH: 6 Pages
    DESCRIPTION:
    What is celebrity endorsement? Why do brands associate with celebrities? Companies hire celebrities to endorse their brands as it gives credibility to the product, adding immediate and palpable brand value. Most of the celebrities that brands choose for endorsements are film stars and sports stars - Virat Kohli, Shah Rukh Khan and Deepika Padukone being the most valued celebrity brands in India in 2017. Consumers tend to develop an emotional bond and an affinity for the products that film stars and ...
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  11. How to Promote Childhood?

    AUTHOR(S) : Syed Abdul Samad and Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 20/05/2019
    PUBLISHER: ET Cases
    CATEGORY: CORPORATE SOCIAL RESPONSIBILITY
    PRODUCT: Case Debate
    CASE ID: CSR-9-0016, CSR-9-0016A
    CASE LENGTH: 11 Pages
    DESCRIPTION:
    Childhood is often thought of as a time of leisure, discovery and learning. However, unlike the earlier generations, the millennial children are losing out on their childhood. Changing lifestyles, improvements in technology and parental pressures to excel in all fields are considered the primary reasons. While technology had improved knowledge and equipped millennials with opportunities, it has been a culprit for several health-related issues in children and adults alike. Globally, there are other ...
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  12. Nordstrom 5.0: The Best Fashion Retailer in a Digital World?

    AUTHOR(S) : Bala Bharathi Yelamanchi and Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 17/05/2019
    PUBLISHER: ET Cases
    CATEGORY: FAMILY BUSINESS
    PRODUCT: CASE STUDY
    CASE ID: FMB-1-0003, FMB-1-0003A
    CASE LENGTH: 33 Pages
    DESCRIPTION:
    When 117-year-old Nordstrom opened its first store (men-only) in New York (Manhattan) in April 2018, after 50 years of calculated and patient waiting, it wasn't just another store for Nordstrom. It wasn't just another store for fashion retailing world either, especially for US fashion retailing industry. It was a profound business statement on how Blake Nordstrom, Pete Nordstrom and Erik Nordstrom, the 3 Co-Presidents of Nordstrom plan to steer Nordstrom into digital world. With its new 47,000-square-foot ...
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  13. Indian Sexual Wellness (Entertainment) Industry: Secretly Growing?

    AUTHOR(S) : Vandana Jayakumar and Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 16/05/2019
    PUBLISHER: ET Cases
    CATEGORY: STRATEGIC MANAGEMENT
    PRODUCT: CASE STUDY
    CASE ID: STG-1-0071, STG-1-0071A
    CASE LENGTH: 28 Pages
    DESCRIPTION:
    The purpose of this case study is to let the students discuss and debate on the ways to grow an industry besieged with contradictions. While the industry – Indian Sexual Wellness industry – has a tremendous potential to grow, it operates discreetly given the societal and cultural barriers. There is latent and pent-up demand yet the companies cannot market freely. Despite the business potential, investors never have been keen to support the fledgling sexual wellness businesses/startups ...
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  14. Embrace Infant Warmer: Design, Disruption and Distribution

    AUTHOR(S) : Vandana Jayakumar and Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 08/05/2019
    PUBLISHER: ET Cases
    CATEGORY: ENTREPRENEURSHIP & STARTUPS
    PRODUCT: CASELET
    CASE ID: ENTP-2-0041, ENTP-2-0041A
    CASE LENGTH: 6 Pages
    DESCRIPTION:
    This case study can be used to illustrate how a structured classroom pursuit can result in a game-changing product. In 2007, four students with diverse educational backgrounds, met at the 'Design for Extreme Affordability' course at Stanford's d.school where they were given 'The Extreme Challenge' - to design an incubator which costed 1% of state-of-the-art incubators costing $20,000. The low-cost incubator would help pre-term and low-birth-weight babies in developing countries survive, many of whom ...
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  15. Wooplr’s Lean Social Marketplace: Business Challenges

    AUTHOR(S) : Syed Abdul Samad and Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 29/03/2019
    PUBLISHER: ET Cases
    CATEGORY: MARKETING MANAGEMENT
    PRODUCT: CASELET
    CASE ID: MKTG-2-0080, MKTG-2-0080A
    CASE LENGTH: 5 Pages
    DESCRIPTION:
    How can a small fashion vertical player survive amidst highly-funded, fiercely competitive and big players? Should it pivot to a new business model or should the founders keep building on the sweet spot originally identified? These are some of the questions plaguing India's first social commerce marketplace's co-founders Arjun Zacharia and Ankit Sabharwal, as of September 2018. Started as a fashion discovery and content start-up, Wooplr morphed into a social commerce enterprise with an eye on women's ...
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