Akhil Krishna was Manjunath Shanmugam's batch mate and friend from IIM-Lucknow and a supporter of the movie - Manjunath. In this case view, he highlights Manjunath's deep connection with humanism. He shares that Manjunath's batch mates and the faculty remember him for his passion for music and football and his strong values. He says that Manjunath was an excellent singer and a motivating team player. Further, he believes that Manjunath's value system was quite well-formed even before he joined IIM-L.
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Sudhanshu Vats is the Group CEO of Viacom18 Media Pvt. Ltd., one of the co-producers of the movie - Manjunath. In this case view, Sudhanshu explains the reasons behind Viacom 18 backing such a different yet commercial project. He explains that Viacom 18 Studio has been doing projects which as per their judgment are more meaningful cinema. He also opines that the decision to support such a movie reflects the internal corporate value system. He believes that to encourage the making of more such movies ...

Sandeep A. Varma is the writer-director of the movie, Manjunath. In this case view he throws light on the triggers that led him to make a movie on Manjunath. He explains that making the movie Manjunath was an answer to the call of his conscience. Sandeep was inspired by Manjunath's personality that had led him to take action against the wrong-doings around him. He highlights the role of Anjali Mullatti and the Manjunath Shanmugam Trust in getting justice for Manjunath. He also explains the challenges ...

Ganesh Raj was Manjunath Shanmugam's childhood friend and a staunch supporter of the movie - Manjunath. He has been close to Manjunath's family before and after his tragic death. In this case view, he is reminiscent of his friendship with Manjunath right from the college days. He says that Manjunath could charm anyone with his simplicity. Ganesh Raj narrates anecdotes that bring out Manjunath's love for music, football and theatre. He emphasizes that Manjunath always stood for his values integrity, ...

Raghavendran Shanmugam, Manjunath Shanmugam's younger brother and a huge supporter of the movie – Manjunath, has been a great support in the efforts to keep his brother's sacrifice alive and relevant. In this case view, he fondly remembers his elder brother who was very different from himself and their sister Sujatha. Raghavendran is proud of his brother's honesty, courage and sacrifice and recounts their humble upbringing. He explains that their parents always taught them to live within their ...

Suchi Mukherjee, Founder & CEO of Limeroad.com is passionate about building consumer technology products. She has earlier worked with eBay, Skype and Gumtree. In this case view, Suchi throws some light on the paradigm shifts in office or workplace design over the years and how it is likely to be in the future. She answers questions on the significance of workplace design for an organization's business. She also explains the guiding principles behind the unique office/workplace design at Limeroad.com ...

Case View with Chandrika Pasricha, Founder & CEO, Flexing It Services Private Ltd. Flexing It was founded by Chandrika Pasricha, a management consultant with over 15 years of industry experience. Flexing It is an online, curated marketplace that connects professionals and organizations for projects, consulting assignments and other short-term, part-time and flexible work structures. In this Case View, Chandrika shares about her consulting career and the entrepreneurial triggers behind Flexing It. ...

Case View with MG Parameswaran, Member, Management Board, FCB Ulka Advertising, Former General Manager Sales at UDI Yellow Pages, Marketing Services Manager at Boots Company India and AE at Rediffusion DY&R. In this case view, he throws light on the use of mascots in brand building and what it takes for companies to create and sustain brand mascots. Parameswaran also shares his views on whether mascots should be adopted for parent brands or sub-brands, whether or not it pays for startups to have ...