CASE FLYER
CASE FLYERS are discussion boards created primarily out of The Economic Times’ articles. Case Flyers can be used in different settings and across different learning spectrums – undergraduate level, graduate level and even for executive education and research purposes.Every Case Flyer comes with a rigorously written teaching plan.
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Indane: A Superbrand After 50 Years
AUTHOR(S) : A.J. Swapna and Dr. Nagendra V. ChowdaryPUBLISHED DATE: 01/12/2015PUBLISHER: ET CasesCATEGORY: BRAND MANAGEMENTPRODUCT: CASE FLYERCASE ID: BM-4-0009, BM-4-0009ACASE LENGTH: 4 pagesDESCRIPTION:read more
This case flyer, based on the article "Indane: A Superbrand after 50 years that now lights fire in 9cr kitchens" (October 11th 2015), in Sunday Times of India, by Sanjay Dutta, is meant to introduce the participants/students to how India’s first and oldest LPG brand, Indane has sustained its market leadership over 50 years with regular brand reinforcements. Highly suited for "Managing Brands Over Time" chapter of Brand Management course, this case flyer can be used to analyze ...SHOW DETAILS -
Brand Positioning - Vistara Airlines
AUTHOR(S) : A.J. Swapna and Dr. Nagendra V. ChowdaryPUBLISHED DATE: 28/11/2015PUBLISHER: ET CasesCATEGORY: BRAND MANAGEMENTPRODUCT: CASE FLYERCASE ID: BM-4-0008, BM-4-0008ACASE LENGTH: 4 pagesDESCRIPTION:read more
This case flyer based on The Economic Times article "Brand Vistara: Five Questions after 100 Days" (April 28th 2015), by Anirban Chowdhury, is meant to evaluate Vistara Airline's brand positioning. Being a third full-service carrier, Vistara launched its inaugural flight from Delhi to Mumbai on January 9th 2015. While the launch of Vistara airlines marks the re-entry of Tata Group in the airline business after over six decades, its first 100-days have been turbulent. The Tata-Singapore Airlines' ...SHOW DETAILS -
CASA Takes a Dip
AUTHOR(S) : Y. Bala Bharathi and Dr. Nagendra V. ChowdaryPUBLISHED DATE: 27/11/2015PUBLISHER: ET CasesCATEGORY: BANKING & FINANCIAL SERVICESPRODUCT: CASE FLYERCASE ID: BFS-4-0002, BFS-4-0002ACASE LENGTH: 4 pagesDESCRIPTION:read more
This case flyer and the base article ("CASA takes a Dip" by Sangita Mehta in The Economic Times, August 26th 2015) are meant to sensitize the students/participants to the concept and importance of Current Accounts and Savings Accounts (CASA) deposits in any banks’ profitability/operations. CASA ratio is an important element in addressing a bank's profitability. Higher the CASA ratio vis-à-vis the total deposits of a bank, the higher the amount available at lower cost of servicing. ...SHOW DETAILS -
New Banking Paradigm
AUTHOR(S) : Y. Bala Bharathi and Dr. Nagendra V. ChowdaryPUBLISHED DATE: 26/11/2015PUBLISHER: ET CasesCATEGORY: BANKING & FINANCIAL SERVICESPRODUCT: CASE FLYERCASE ID: BFS-4-0001, BFS-4-0001ACASE LENGTH: 4 pagesDESCRIPTION:read more
This case flyer and the base article ("New Banking Paradigm' by Shinjini Kumar in The Economic Times, dated: August 26th 2015) are meant to introduce the participants/students to the concept, the need and important distinguishing characteristics of payment banks. Based on recommendations of Nachiket Mor (Mor) Committee (December 2013) and keeping in line with global trends, the Reserve Bank of India (RBI) granted 'in-principle' approval to 11 Payment Banks on February 19th 2015. Six out of these ...SHOW DETAILS -
Bajaj Finserv's – Quest to Stand Apart
AUTHOR(S) : A. J. Swapna and Dr. Nagendra V. ChowdaryPUBLISHED DATE: 26/11/2015PUBLISHER: ET CasesCATEGORY: MARKETING MANAGEMENT, BRAND MANAGEMENTPRODUCT: CASE FLYERCASE ID: BM-4-0007, BM-4-0007ACASE LENGTH: 4 pagesDESCRIPTION:read more
This case flyer, based on the article "Quest to Stand Apart" (December 19th 2014) , by Priyanka Sangani, from The Economic Times - Corporate Dossier, is meant to introduce the students/participants to how differentiation plays an important role in carving an unique identity for brands, especially in a commoditized industry like financial services. What Sanjiv Bajaj, Managing Director of Bajaj Finserv, did for Bajaj Finserv's (Bajaj Group's holding firm for Bajaj Finance, Bajaj Allianz Life Insurance ...SHOW DETAILS -
Rupee Dip Won't Spoil Holiday Plans
AUTHOR(S) : Syed Abdul Samad and Dr. Nagendra V. ChowdaryPUBLISHED DATE: 21/11/2015PUBLISHER: ET CasesCATEGORY: MANAGERIAL ECONOMICSPRODUCT: CASE FLYERCASE ID: ME-4-0020, ME-4-0020ACASE LENGTH: 5 pagesDESCRIPTION:read more
This case flyer, based on the article1 from The Economic Times, is meant to sensitize participants/students as to how either appreciation or depreciation of a currency affects an individual consumer. With relevant and related concepts - Exchange Rates, Exchange Rate determination, Purchasing Power Parity (PPP)/Law Of One Price (LOOP) and devaluation of a currency - this case flyer can be used to explain how macroeconomic variables affect a microeconomic unit i.e., individual consumer. While ...SHOW DETAILS -
Yuan Devaluation: What Lies Ahead?
AUTHOR(S) : Syed Abdul Samad and Dr. Nagendra V. ChowdaryPUBLISHED DATE: 21/11/2015PUBLISHER: ET CasesCATEGORY: MANAGERIAL ECONOMICSPRODUCT: CASE FLYERCASE ID: ME-4-0021, ME-4-0021ACASE LENGTH: 5 pagesDESCRIPTION:read more
This Case Flyer attempts to analyze the reasons and the impact of China's devaluation of its currency (Yuan) on August 11th 2015. China devalued its currency against the US dollar by 1.9% sending shock waves across global markets and undoubtedly Indian markets too experienced the tremors. While it is intended for import- substitution and export-promotion, from China's point-of-view, how would China's devaluation of its currency affect the Indian economy? Which segments of Indian economy would ...SHOW DETAILS -
Lateral Moves
AUTHOR(S) : Vandana Jayakumar and Dr. Nagendra V. ChowdaryPUBLISHED DATE: 21/11/2015PUBLISHER: ET CasesCATEGORY: ENTREPRENEURSHIP & STARTUPSPRODUCT: CASE FLYERCASE ID: STUP-4-0001, STUP-4-0001ACASE LENGTH: 7 pagesDESCRIPTION:read more
This Case Flyer and the accompanying article1 enable a discussion on why experienced executives are leaving their cushiony jobs with established companies to join startups. Why are they trading comfort and stability for risk and uncertainty? Of late, India Inc. has been witnessing, an increasing trend of seasoned and highly accomplished executives - like Jayant Sood from American Express, Ritu Khanna from Genpact, Aakratee Vajpai from Bharti Airtel, Harshvardhan Chauhan from Godrej, etc. - leaving ...SHOW DETAILS -
Service Tax Hike: Elasticity of Demand and Incidence of Tax
AUTHOR(S) : Syed Abdul Samad and Dr. Nagendra V. ChowdaryPUBLISHED DATE: 09/09/2015PUBLISHER: ET CasesCATEGORY: MANAGERIAL ECONOMICSPRODUCT: CASE FLYERCASE ID: ME-4-0012, ME-4-0012ACASE LENGTH: 5 pagesDESCRIPTION:read more
This case flyer introduces the participants/students to three types of Elasticity - Price, Income and Cross Elasticity - along with Incidence of Taxation. The base article1 from The Economic Times estimates how the newly imposed service tax of 14% would impact three different types of services - Luxuries, Basic Services and Financial Services. This case flyer lets the participants to understand how different types of services behave differently to changes in prices, income and the prices of related ...SHOW DETAILS -
Four Disruptive Forces: Movements and Shifts in Demand and Supply Curves
AUTHOR(S) : Syed Abdul Samad and Dr. Nagendra V. ChowdaryPUBLISHED DATE: 04/09/2015PUBLISHER: ET CasesCATEGORY: MANAGERIAL ECONOMICSPRODUCT: CASE FLYERCASE ID: ME-4-0007, ME-4-0007ACASE LENGTH: 5 pagesDESCRIPTION:read more
This case flyer is meant for understanding the concepts of Movements and Shifts in Demand and Supply curves. In the base article1, the four disruptive forces outlined, based on the book No Ordinary Disruption2 by the directors of the McKinsey Global Institute, point a major shift in the world economy by 2030. While the four disruptive forces - the age of urbanization, accelerating technological changes, challenges of an aging world, and greater global connections - may seem over simplified, they ...SHOW DETAILS -
Demand and Supply Disequilibrium of Gilead’s Sovaldi
AUTHOR(S) : Vandana Jayakumar and Dr. Nagendra V. ChowdaryPUBLISHED DATE: 04/09/2015PUBLISHER: ET CasesCATEGORY: MANAGERIAL ECONOMICSPRODUCT: CASE FLYERCASE ID: ME-4-0010, ME-4-0010ACASE LENGTH: 5 pagesDESCRIPTION:read more
This case flyer and the accompanying article1 can be used to introduce the participants/students to the concepts of Law of Demand, Law of Supply and the elusive equilibrium between demand and supply. Presented through an intriguing, yet quite prevalent phenomenon, this case flyer debates on the high price differentials for a Hepatitis-C drug, Sovaldi. Produced by Gilead, while Sovaldi is sold at $84,000 for a 12-week treatment in the US, the same drug is available at $1000 in India. Mylan Pharmaceuticals ...SHOW DETAILS -
Endorse with Care: What the Maggi Row Taught Celebs
AUTHOR(S) : A.J. Swapna and Dr. Nagendra V. ChowdaryPUBLISHED DATE: 07/08/2015PUBLISHER: ET CasesCATEGORY: BRAND MANAGEMENTPRODUCT: CASE FLYERCASE ID: BM-4-0003, BM-4-0003ACASE LENGTH: 5 pagesDESCRIPTION:read more
This case flyer, based on an article1 from The Economic Times, is meant to introduce the students/participants to how brands can build brand equity leveraging on Secondary Brand Associations, including Celebrity Endorsements. In May 2015, Maggi Noodles brand from Nestlé was banned in many Indian States as a result of The Food Safety and Standards Authority of India (FSSAI) findings. The regulatory authorities summoned its brand endorsers' - Amitabh Bachchan and Madhuri Dixit too. While ...SHOW DETAILS -
Interviewing Candidates
AUTHOR(S) : Vandana Jayakumar and Dr. Nagendra V. ChowdaryPUBLISHED DATE: 30/05/2015PUBLISHER: ET CasesCATEGORY: HUMAN RESOURCE MANAGEMENTPRODUCT: CASE FLYERCASE ID: HRM-4-0027, HRM-4-0027ACASE LENGTH: 5 pagesDESCRIPTION:read more
This Case Flyer and the accompanying article1 enable a discussion on the nuances of job interviews. The Case Flyer helps understand the purpose of a job interview and also the process of the same with certain pertinent questions. It triggers a debate whether an individual is hired only for his/her skills or knowledge or for other soft attributes such as attitude. Broadly, it focuses on the necessity of a job interview and the ways to conduct an effective job interview. It helps identify the ways ...SHOW DETAILS -
Chinese Mobile Brands and Cross-Cultural Consumer Behavior
AUTHOR(S) : Vijay Kumar Tangirala and Dr. Nagendra V. ChowdaryPUBLISHED DATE: 28/05/2015PUBLISHER: ET CasesCATEGORY: CONSUMER BEHAVIORPRODUCT: CASE FLYERCASE ID: CB-4-0016, CB-4-0016ACASE LENGTH: 6 pagesDESCRIPTION:read more
This case flyer, based on the accompanying article published in The Economic Times1, is meant to introduce the participants/students to the concept of Cross-Cultural Consumer Behavior. With the underlying concepts of Country of Origin, Country of Design, Country of Manufacture and acculturation, this case flyer presents how some of the Chinese global mobile brands (Xiaomi, Gionee, OPPO Mobile and Lenovo) have carved a niche for themselves in the Indian market with their focused and differentiated ...SHOW DETAILS -
Indian Stock Broking Industry: Intensifying Price Wars
AUTHOR(S) : Y. Bala Bharathi and Dr. Nagendra V. ChowdaryPUBLISHED DATE: 05/05/2015PUBLISHER: ET CasesCATEGORY: FINANCIAL MANAGEMENTPRODUCT: CASE FLYERCASE ID: FIN-4-0008, FIN-4-0008ACASE LENGTH: 4 pagesDESCRIPTION:read more
This Case Flyer and the base article1 can be used to understand the business dynamics (cost drivers, revenue sources and other business/operating structures) of a stock broking firm. While the late Dhirubhai Ambani is credited with initiating and spearheading equity culture in India, it was Harshad Mehta who glamorized the broking community. Ironically, the meteoric rise and the abrupt fall of Harshad Mehta thereon became the triggers for reforms in the Indian capital market including setting ...SHOW DETAILS