CASE FLYER

This case flyer, based on the accompanying article (Devendra Chawla, "Now & then: Shifts in consumer behaviour over the last 10 years (A Lifetime In A Decade)", http://articles.economictimes.indiatimes.com/2014-11-05/news/55797958_1_food-bazaar-consumers-devendra-chawla, November 5th 2014) from The Economic Times, enables a discussion on a few defining paradigm shifts in Indian consumer behavior over the last decade. What differentiates the Indian consumer of 2014 from the Indian consumer of 2005? ...

This case flyer and the accompanying article1 enable a discussion on the rapidly rising phenomenon of mid-life crisis amongst mid-level IT Professionals, in particular, and employees across various levels and industries, in general. It offers a platform to deliberate on the role of HR in managing the re-skill requirements of employees. Though mid-life crisis, as a phenomenon has been a long researched area, off late it has captured the interest of companies and individuals alike. Is mid-life crisis ...

This case flyer and the accompanying article1enable a discussion on the intriguing concept of individual learning and development. It provides a platform to debate on the relationship between employee engagement and employee productivity. The contemporary corporate scenario has witnessed a rise in the need for designing and implementing effective learning tools and techniques for employees across all levels. Organizations have realized that this is by no means an easy feat to attain given that ...

This case flyer enables a discussion on the evolving nature of learning by analyzing the four learning models outlined in the accompanying article1. On the basis of the learning experiences of individuals, the case flyer suggests that a learning experience is a function of two variables - the learning outcome and the learning potent. It discusses the new classroom LAW of learning i.e., allocating a predetermined amount of time to Listening, Asking and Watching for the classroom learning to be ...

This Case Flyer, based on an article1 from The Economic Times, enables a discussion on how Maruti Suzuki India Limited’s (MSIL's) well-crafted 'mindfulness' programs are helping its workforce to enhance their efficiency and emotional stability. Started on an experimental basis, spirituality and 'mind-enlightenment' programs by Brahma kumaris have yielded stellar results in improving productivity general work ethic and most importantly reducing the stress levels and conflicts. Encouraged ...

This Case Flyer and the base article1 can be used to understand the importance of referral schemes as a part of scouting for the right talent. Highly suited for discussion on recruitment, this Case Flyer also enables a discussion on the pros and cons of referral schemes. With several startups and established companies doling out several innovative gifts from iPads, iPhones, Harley Davidsons, to sponsoring foreign holidays the referral schemes definitely help to connect with and recruit the right ...

This case flyer and the base article1 can be used for understanding the context of developing sustainable product positioning strategies. The case flyer highlights how the worldclass innerwear brand, Jockey adhered to its product positioning strategy over the years and yet continues to dominate its product category. Page Industry's (licensee and franchisee) Jockey brand continues to be the market leader in the innerwear product category with its product-focused positioning strategies over the ...

This Case Flyer and the base article1 can be used to relate the underlying theoretical constructs of personality and self-conceptare to consumer behavior at some of India's oldest retail and wholesale marketplaces. Touted as poor man's shopping destinations existing over centuries, these shopping destinations continue to attract consumers from the entire economic and social milieus. Despite the growing popularity of high-street shops, high-end shopping malls, ubiquitous presence of e-commerce ...

This case flyer is based on an article1 from The Economic Times and enables a discussion on whether and how shopping malls influence consumer motives and needs. While e-commerce growth (as demonstrated by a number of firms and y-o-y growth figures of Flipkart, Snapdeal, Jabong, etc.) indicates the macro trends of consumer buying preferences, shopping malls woke up to considerably reduced number of shoppers. Having made huge investments, shopping malls are pulling out every stop to rechristen customer ...

This Case Flyer, prepared based on an article1 from The Economic Times, highlights an important trend in recruitment amongst Indian companies. Thus far, kept away from the mainstream workforce recruitment arena, Persons with Disability (PwDs) are now increasingly absorbed. Of late, several domestic companies and MNCs in India have been finding the 'right fit' among the differently-abled people and recruiting them into their workforce. For instance, Café Coffee Day, recruited people with ...

This case flyer and the base article1can be used for understanding the concept of designing HR practices exclusively meant for women employees/executives. Do women employees get relegated to being second-class citizens in such instances? One of the recent yet questionable practices has been the 'egg-freezing' perk doled out by two of the silicon valley-based companies - Apple Inc. and Facebook Inc., to their women employees. While many may opine that the only way to break the glass ceiling is ...

This case flyer is highly suited for discussing the importance of building the retail footprints for a FMCG company like PepsiCo. The Indian customer preferences are rapidly changing in the beverage market that was besieged to have intense competition on one end and increasing health consciousness on the other end. Apart from the health conscious customers, the climate was contributing as a major factor to demand fluctuations.

What should Pepsi do in the context of Indian retail competitive ...

This case flyer can be used to understand the strategic importance of positioning of both - a company and its merchandize/products. Set in the backdrop of Fabindia's celebrated 'social-enterprise' model, this case flyer enables a discussion on the business model components and the need to tweak some of those components as the company evolves. Rather, should a company tweak its business model as it evolves, to stay relevant?
This case flyer, which is based on an article1 from The Economic ...

This case flyer, prepared based on an article1 from The Economic Times, can be used for understanding the application of Ansoff's Product-Market matrix in the light of ITC's decision to foray into beverages and dairy segments. The Indian business conglomerate, the 100-year old ITC Limited (ITC) has been stamping its authority in the Indian FMCG sector, firstly and largely with cigarettes and over the last decade with other segments of the FMCG sector - personal care, food and beverages, lifestyle ...