CASE FLYER
CASE FLYERS are discussion boards created primarily out of The Economic Times’ articles. Case Flyers can be used in different settings and across different learning spectrums – undergraduate level, graduate level and even for executive education and research purposes.Every Case Flyer comes with a rigorously written teaching plan.
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Spirituality Quotient and Business Management
AUTHOR(S) : Deepti Nair and Dr. Nagendra V. ChowdaryPUBLISHED DATE: 13/09/2014PUBLISHER: ET CasesCATEGORY: ORGANIZATIONAL BEHAVIORPRODUCT: CASE FLYERCASE ID: OB-4-0022, OB-4-0022ACASE LENGTH: 5 pagesDESCRIPTION:read more
This case flyer and the base article1 enable a discussion on the renewed emphasis being laid by premier Indian business schools on the concept of spirituality. It provides a platform to debate on the role of spirituality-based subjects in grooming future leaders. Driven by the expectation that focussing on the spirituality quotient would instil values such as external resilience and the ability to handle stress, Indian B-schools are introducing courses like the 'Science of Spirituality' and 'Embedded ...SHOW DETAILS -
Millennial Dreamers
AUTHOR(S) : Vandana Jayakumar and Dr. Nagendra V. ChowdaryPUBLISHED DATE: 13/09/2014PUBLISHER: ET CasesCATEGORY: ORGANIZATIONAL BEHAVIORPRODUCT: CASE FLYERCASE ID: OB-4-0027, OB-4-0027ACASE LENGTH: 5 pagesDESCRIPTION:read more
This case flyer can be used to understand the work values of millennials and also to debate on their intriguing contradictions. While millennials, by virtue of their generational existence, are bestowed with several progressive and futuristic characteristics, managing their work behavior can be quite daunting if the organizations haven't made focused plans to align them with the other generations.
How and why are the millennials different from the previous generations? As outlined in the ...SHOW DETAILS -
Zara’s Competitive Advantage
AUTHOR(S) : Syed Abdul Samad and Dr. Nagendra V ChowdaryPUBLISHED DATE: 01/08/2014PUBLISHER: ET CasesCATEGORY: MARKETING MANAGEMENTPRODUCT: CASE FLYERCASE ID: MKTG-4-0008, MKTG-4-0008ACASE LENGTH: 5 pagesDESCRIPTION:This case flyer, which is based on the article1 from The Economic Times, discusses Spanish fashion retailer Zara's competitive advantage built on its deep-rooted innovative business model. Since the time it was established in 1975, Zara had a philosophy of centralized design, manufacture and distribution model. Though the company expanded globally, it never changed its centralized model. Moreover, Zara's business model could not be duplicated by its competitors. What were the merits and demerits ...read moreSHOW DETAILS -
Indian Wedding and Beauty Care Markets: Competitive Convergence?
AUTHOR(S) : Dr. Radhika Jonnalagedda and Dr. Nagendra V. ChowdaryPUBLISHED DATE: 01/08/2014PUBLISHER: ET CasesCATEGORY: MARKETING MANAGEMENTPRODUCT: CASE FLYERCASE ID: MKTG-4-0014, MKTG-4-0014ACASE LENGTH: 5 pagesDESCRIPTION:read more
This case flyer expedites a discussion on the growing opportunities for marketers in the wedding and the beauty care markets in India. The Indian wedding market is spreading its tentacles into many varied services including the ones like Euphoriq App, which is a paid technological service that extensively customizes the webpages of the groom and the bride.
Now that the Indian weddings have evolved drastically in the last two decades making it a $38 billion segment in 2013, what are its growth ...SHOW DETAILS -
Online Marketing or Stalking
AUTHOR(S) : Syed Abdul Samad and Dr. Nagendra V. ChowdaryPUBLISHED DATE: 01/08/2014PUBLISHER: ET CasesCATEGORY: MARKETING MANAGEMENTPRODUCT: CASE FLYERCASE ID: MKTG-4-0012, MKTG-4-0012ACASE LENGTH: 6 pagesDESCRIPTION:read more
This case flyer and the accompanying article1 from The Economic Times highlights the privacy threat faced by internet users due to online marketing. It tries to initiate a classroom debate on the following lines: How does online marketing and usage of social media help marketers? What are the various means through which online marketers gather consumer information? Does this consumer information mapping lead to stalking? Where should a company draw lines in terms of tracking consumer information ...SHOW DETAILS -
Indian Start-Ups: The War for Talent
AUTHOR(S) : Vandana Jayakumar and Dr. Nagendra V. ChowdaryPUBLISHED DATE: 01/08/2014PUBLISHER: ET CasesCATEGORY: HUMAN RESOURCE MANAGEMENTPRODUCT: CASE FLYERCASE ID: HRM-4-0010, HRM-4-0010ACASE LENGTH: 4 pagesDESCRIPTION:read more
This case flyer enables a discussion on the recent phenomenon of large number of start-ups being established in India and focusses on the issue of Indian start-ups and their inability to attract the required talent. As explained in the accompanying article1, while it is relatively easier for start-ups in India to garner capital, it is very difficult to get the right workforce for the start-ups. Why are Indian start-ups struggling on the talent front while in the US, not only are the start-ups ...SHOW DETAILS -
Starbucks in India - Serving Indian Flavors with Indian Design
AUTHOR(S) : Dr. Radhika Jonnalagedda and Dr. Nagendra V. ChowdaryPUBLISHED DATE: 01/08/2014PUBLISHER: ET CasesCATEGORY: MARKETING MANAGEMENTPRODUCT: CASE FLYERCASE ID: MKTG-4-0015, MKTG-4-0015ACASE LENGTH: 6 pagesDESCRIPTION:read more
This case flyer enables a discussion on how price and product differentiation can create effective positioning for the brands. Many celebrated brands have carefully entwined the cultural aspects of the host country while expanding their business.
Since October 2012, Starbucks is competing with other successful coffee chains in India. In a culture sensitive country like India, will Starbucks be successful in differentiating with its menu localization? Will Starbucks be one up to be recollected ...SHOW DETAILS -
With Sense & Plenty of Sensitivity: GSK Cosumer Health Care’s G Venkataramani & Rahul Bibuthi Made Sensodyne a Brand to Be Reckoned with
AUTHOR(S) : Dr. Radhika Jonnalagedda and Dr. Nagendra V. ChowdaryPUBLISHED DATE: 01/08/2014PUBLISHER: ET CasesCATEGORY: MARKETING MANAGEMENTPRODUCT: CASE FLYERCASE ID: MKTG-4-0004, MKTG-4-0004ACASE LENGTH: 5 pagesDESCRIPTION:read more
This case flyer is based on an article1 from The Economic Times which highlights how a new category can be built and nurtured (in the backdrop of oral care market). GSKCH's Sensodyne has been credited with being a category creator in the 'Sensitivity' segment of the Indian oral care market. To penetrate into the new category, Sensodyne adopted a unique and distinctive distribution strategy that has prized it with 26% of the market share. The case flyer can be effectively used in Retail Management ...SHOW DETAILS -
Climate Change: Businesses Must Innovate for Sustainability of Our Planet
AUTHOR(S) : Vandana Jayakumar and Dr. Nagendra V. ChowdaryPUBLISHED DATE: 01/08/2014PUBLISHER: ET CasesCATEGORY: CORPORATE SOCIAL RESPONSIBILITYPRODUCT: CASE FLYERCASE ID: CSR-4-0001, CSR-4-0001ACASE LENGTH: 4 pagesDESCRIPTION:read more
The case flyer enables a discussion on the issues of climate change and global warming; and how businesses should embrace the cause of environmental conservation as a Corporate Social Responsibility (CSR) practice. Does climate change affect businesses? Can businesses contribute to curb climate change? Suitable for teaching courses in Economics (Microeconomics – Government and Business) and Corporate Social Responsibility (Business Ethics and Corporate Governance), the case flyer provides ...SHOW DETAILS -
Contours of colors in Marketing and Business: Syncing Pink with Marketing
AUTHOR(S) : Syed Abdul Samad and Dr. Nagendra V ChowdaryPUBLISHED DATE: 31/07/2014PUBLISHER: ET CasesCATEGORY: MARKETING MANAGEMENTPRODUCT: CASE FLYERCASE ID: MKTG-4-0006, MKTG-4-0006ACASE LENGTH: 4 pagesDESCRIPTION:read more
This case flyer is based on an article1 from The Economic Times and discusses the role of colors in marketing. Colors play an important role in any marketing campaign - starting from the color used in a logo to the dominant colors used in an advertising campaign. What is the importance of colors in marketing a product/service? Does it signify something? Do they represent emotions? Can they attract the targeted group of customers? The case flyer tries to debate on these lines and is suitable for ...SHOW DETAILS -
Social Media: Good Platform, Bad Delivery?
AUTHOR(S) : Syed Abdul Samad and Dr. Nagendra V ChowdaryPUBLISHED DATE: 31/07/2014PUBLISHER: ET CasesCATEGORY: MARKETING MANAGEMENTPRODUCT: CASE FLYERCASE ID: MKTG-4-0007, MKTG-4-0007ACASE LENGTH: 4 pagesDESCRIPTION:read more
This case flyer, based on an article1 from The Economic Times, discusses the role of social media as a platform for business opportunities to companies. How does social media help businesses grow? What is its importance in individuals' lives/how are individuals influenced by social media? The case flyer tries to debate on these lines and is suitable for teaching concepts in the courses of Marketing, Advertising and Promotion, and Digital/Social Media Marketing. The case flyer also discusses the ...SHOW DETAILS -
Significance of an Unbiased Performance Appraisal System
AUTHOR(S) : Deepti Nair and Dr. Nagendra V. ChowdaryPUBLISHED DATE: 31/07/2014PUBLISHER: ET CasesCATEGORY: HUMAN RESOURCE MANAGEMENTPRODUCT: CASE FLYERCASE ID: HRM-4-0011, HRM-4-0011ACASE LENGTH: 5 pagesDESCRIPTION:read more
This case flyer and the accompanying article1 enable a discussion on the intriguing concept of performance appraisal. It provides a platform to debate on the challenges in creating and implementing a fair and unbiased appraisal process for employees across all levels. The techniques and methods for evaluating work performance and appraising employees has come a long way from the traditional ranking systems to the modern day 360° and 720° appraisal methods.
What are the limitations ...SHOW DETAILS -
Sports Marketing, Smartphones and Social Media
AUTHOR(S) : Dr. Radhika Jonnalagedda and Dr. Nagendra V. ChowdaryPUBLISHED DATE: 31/07/2014PUBLISHER: ET CasesCATEGORY: MARKETING MANAGEMENTPRODUCT: CASE FLYERCASE ID: MKTG-4-0017, MKTG-4-0017ACASE LENGTH: 6 pagesDESCRIPTION:read more
This case flyer enables a discussion on how the Sports Marketing in India is blossoming through smartphones and social media. While the Indian sports viewership has been increasing, the marketers are finding new ways to cash this avid interest in sports. Smartphones and social media along with ground level marketing campaigns are proving to be perfect platforms for sports marketers in India. The base article1 highlights how Smartphones and Social media have propelled growth in Sports Marketing ...SHOW DETAILS -
Fungineering@Work
AUTHOR(S) : Deepti Nair and Dr. Nagendra V. ChowdaryPUBLISHED DATE: 31/07/2014PUBLISHER: ET CasesCATEGORY: ORGANIZATIONAL BEHAVIORPRODUCT: CASE FLYERCASE ID: OB-4-0012, OB-4-0012ACASE LENGTH: 5 pagesDESCRIPTION:read more
This case flyer and the accompanying article1 enables a discussion on the long debated concept of fun at workplace and how should organizations create a naturally conducive work environment. It provides a platform to debate on many thought provoking questions including whether fun can be induced and managed at a workplace and whether fun and work can be viewed as two sides of the same coin.
Unruffled by the turbulence in the global economic market, companies continue to invest in various ...SHOW DETAILS -
Theatre: The New Corporate Training Method
AUTHOR(S) : Vandana Jayakumar and Dr. Nagendra V. ChowdaryPUBLISHED DATE: 31/07/2014PUBLISHER: ET CasesCATEGORY: HUMAN RESOURCE MANAGEMENTPRODUCT: CASE FLYERCASE ID: HRM-4-0016, HRM-4-0016ACASE LENGTH: 4 pagesDESCRIPTION:read more
This case flyer enables a discussion on an innovative training method - theatre-based corporate training. It highlights the popularity of theatre-based corporate training in India in the recent past, as detailed in the accompanying article1. The case flyer helps in evaluating theatre-based corporate training vis-à-vis traditional training methods. However, the case flyer introduces the dilemma on effectiveness of various corporate training methods. Further, it debates on the factors ...SHOW DETAILS