CASE FLYER

This case flyer enables a discussion on how financial services embed technology to create a very high and unique customer value to the banks, who are their customers. Service design is a concept that some of the prominent technology companies have adopted over the globe. In India, Polaris' offers products and services for operational productivity with the first mover's advantage with their world's first design centre in India. Services sector in India contributes to more than 50% of the country's ...

This case flyer facilitates a discussion on the pivotal role played by packaging for the appeal, choice and sale of the products/services. The case flyer also enables a discussion on why the marketer should apply the principles of differentiation in packaging also. Packaging is in itself a potential sales trigger.
As mentioned in the base article1, according to Waltor Landor, 'the package itself must do the talking'. This is also another way to vanquish the covert and overt challenges faced ...

The case flyer enables a discussion on the growing power of M-Commerce in India. Would M-Commerce be the next big leap for the marketers in India? It orchestrates the viability of Indian companies to gear up with the gigantic shift within the limitations like - the existing technology, Government intervention, policies, etc. The base article1 gives an overview of businesses carried by selected companies in India using the M-Commerce platform. It also indicates M-Commerce as a breakthrough business ...

This case flyer focusses on CEO compensation and as mentioned in the accompanying article1 debates on the trend of high CEO compensation particularly in banking, financial services and consulting firms. Building a link between the role of a CEO and his/her compensation, the case flyer suggests that the role of CEO for different companies/institutions would vary and therefore CEO compensation would also differ accordingly. The case flyer gives an opportunity to find out ways in which CEO compensation ...

This case flyer enables a discussion on the recent trend of reverse brain drain into India and explores the likelihood of a relationship between personal value systems of individuals and reverse brain drain. As discussed in the accompanying article1, the case flyer helps in identifying the factors that have led to this recent trend. What does it take for well-settled and extremely well-to-do Indians to come back to India and serve the parent country? The case flyer debates as to why do Indians ...

This case flyer can be used to understand the intriguing contradictions that characterize the millennials. The case flyer enables a discussion on what challenges the Indian marketers are faced to pitch for the most potential and highly intriguing target market audience, the Indian millennials.
Millennials are the segment of population born between 1980 and 1995 and nearly 30% of India's population falls under this segment earning India sobriquets like 'Young' Nation and 'India's Demographic ...

This case flyer and the accompanying article1 enables a discussion on the long prevalent issue of workplace harassment, in general, and sexual harassment in particular. It provides a platform to debate on what qualifies as acceptable and unacceptable workplace behavior. What is the relation between individual learning and attitude and workplace harassment? What role should B-Schools play in sensitizing young potential managers towards workplace harassment? This case flyer discusses the role of ...

This case flyer enables a discussion on the topic of 'Forced Ranking System' as propounded by the legendary Jack Welch at GE during late 1980s. Considered as a mixed measure of Performance Management Systems (PMS), the case flyer suggests that a great deal of precaution is essential before implementing any such system. The case flyer revolves around the introduction of forced ranking system as a performance management system at Yahoo! by Marissa Mayer, its new CEO. In coherence with the accompanying ...

The case flyer enables a discussion on three critical success factors for Luxury Marketing in India. What would it take for luxury brands - global as well as Indian - to be successful in the challenging and demanding Indian luxury market? Luxury brands can aim for better success by segmenting the customers appropriately, using experience-enhancing technologies and most importantly leveraging the power of social media. With a market size of $7.58 billion (in 2012), the Indian luxury market has ...

This case flyer enables a discussion on the power of 'self-belief ' in making an individual successful in realizing his dreams. The case flyer helps develop a deep understanding of the definition of success. What is the role of 'environment' and that of 'self' in providing a platform for success? Suitable for teaching the concept of attitudes in Organizational Behavior course, the case flyer discusses three qualities that according to the author of the accompanying article1, Vineet Nayar, are ...

This case flyer based on an article1 from The Economic Times, can be used to explore the evolving concept of film merchandizing in India. Film merchandizing is still in a nascent stage in India, while Hollywood earns 5% of its revenue through merchandizing. How does the Indian film industry earn its revenue? How is its business and revenue model different from that of Hollywood? What is the merchandizing potential of Indian films? What would be the challenges for the Indian film industry to succeed ...

This case flyer is based on an article1 from The Economic Times and can be used to analyze the DNA of making a most-watched advertisement. The case flyer can be used primarily for discussing and debating on what most-watched video Ads on YouTube mean for the companies? Would they help in enhancing the mindshare?
Would this mindshare lead to market share? While every Television commercial is made with an overt objective to indulge in the product/service featured, the covert (may be the most ...

This case flyer and the accompanying article1 enable a discussion on the astounding growth of online counselling firms and the growing need for psychological counselling among working professionals and students, alike. It offers a platform to deliberate on the various reasons that have made online counselling a popular medium for sharing one's emotions. What are the critical success factors for online counselling firms? How should online counselling firms differentiate their service offerings? ...

This case flyer and the accompanying article1 enable a discussion on the universally experienced phenomenon of stress and anxiety. It provides a platform to debate on the various factors that lead to nervousness and fretfulness among individuals and how should such demanding situations be handled. It is only natural for human beings to get worked-up when faced with taxing circumstances or tremendous pressure. Interestingly, the age old counsel to tackle such tensed moments has been to make attempts ...