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CASE STUDY

CASE STUDY

CASE STUDY Pack is a combination of a well documented case study and rigorously written teaching note. Every case study is written with specific pedagogical objectives and when this case study is used along with the suggested background material and the suggested classroom orchestration, the learnings can be quite pronouncing.

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  1. ToRoots Explorers: Branding Experiential Tourism in the Digital Age

    AUTHOR(S) : Dr. Prashant Chaudhary, Asst. Professor, Symbiosis Skills and Professional University (SSPU), Pune and Dr. Shailesh Pandey, Assistant Professor, Jaipuria Institute of Management, Indore.
    PUBLISHED DATE: 26/09/2021
    PUBLISHER: ET CASES
    CATEGORY: DIGITAL MARKETING
    PRODUCT: CASE STUDY
    CASE ID: DM-1-0022; DM-1-0022A
    CASE LENGTH: 22
    DESCRIPTION:
    ToRoots Explorer was a first generation funded start-up dealing in experiential tourism in India. Being a community-driven platform for experiential travel ToRoots was a platform where travel bloggers and photographers interact with individuals who have a potential experiential travel offering. Naveen, owner of ToRoots struggled in its initial year of foundation to convince customer to try experiential tourism especially rural sojourn because the market was driven by beach viewing, waterfalls and ...
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  2. Inflation – Impact on the Nation – Case of Venezuela – The Crisis of Hyper Inflation

    AUTHOR(S) : Professor M. Guruprasad, HOD-General Management, Dy.Director Research, UNIVERSAL BUSINESS SCHOOL
    PUBLISHED DATE: 25/07/2021
    PUBLISHER: ET CASES
    CATEGORY: MANAGERIAL ECONOMICS
    PRODUCT: CASE STUDY
    CASE ID: ME-1-0033; ME-1-0033A
    CASE LENGTH: 7
    DESCRIPTION:
    The present case analysis discusses the adverse impact of inflation on Nations. The case discusses the economic crisis in Venezuela due to Hyperinflation. Venezuela’s crisis has been marked by corruption, hyperinflation, one of the world’s highest homicide rates, food and medicine shortages and the largest exodus. On December, 2016, Venezuela, once Latin America’s richest country, entered the record book of historical events in the economic history of the world to have experienced ...
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  3. K-beauty in India: Gaining Consumer Insights through Marketing Research

    AUTHOR(S) : Dr. Madhu Mandal, Assistant Professor, Marketing & Strategy Area, Indian Institute of Management (IIM) Rohtak, India
    PUBLISHED DATE: 25/07/2021
    PUBLISHER: ET CASES
    CATEGORY: MARKETING RESEARCH
    PRODUCT: CASE STUDY
    CASE ID: MR-1-0026; MR-1-0026A
    CASE LENGTH: 10
    DESCRIPTION:
    The craze for Korean beauty (K-beauty) products is increasing among Indian consumers in recent times. This trend projects a huge market opportunity to be tapped. But before taking any business decisions, detailed consumer insights should be gained through marketing research to avoid business failures. The case discusses the importance of the marketing research process to aid sound decision-making for venturing into new business avenues. The case brings out the emerging nuances of Korean cosmetics ...
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  4. Development vs Public Safety & Damage to Environment – A Case Study on Sterlite Copper Industries, Thoothukudi

    AUTHOR(S) : Dr. Jikku Susan Kurian, Associate Professor, Firebird Institute of Research in Management, Coimbatore and Dr. Aruna Polisetty, Sr. Asst.Professor in Symbiosis centre for management studies, Nagpur
    PUBLISHED DATE: 25/07/2021
    PUBLISHER: ET CASES
    CATEGORY: BUSINESS ETHICS
    PRODUCT: CASE STUDY
    CASE ID: BE-1-0003; BE-1-0003A
    CASE LENGTH: 12
    DESCRIPTION:
    The present case study describes the saga of Sterlite Copper Industries Thoothukudi from the Profit to Planet concern. From its inception, the company was opposed to its hazardous operations. People of Thoothukudi struggled for 23-years for the closure of the polluting industry. However, the company obtained clearances at all stages with false information and misrepresentation of facts. Sterlite is one among several companies in Thoothukudi categorised as large, red, and hazardous. On the other hand, ...
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  5. Team Building through Experiential training?

    AUTHOR(S) : Ekta Sinha, SP Jain School of Global Management, Mumbai Campus and Naman Sharma, Indian Institute of Foreign Trade (IIFT), Kolkata Centre
    PUBLISHED DATE: 25/07/2021
    PUBLISHER: ET CASES
    CATEGORY: ORGANIZATIONAL BEHAVIOR
    PRODUCT: CASE STUDY
    CASE ID: OB-1-0078; OB-1-0078A
    CASE LENGTH: 12
    DESCRIPTION:
    Vidhyut Pathak (55), the CEO, of Euro-India Info Solutions Pvt. Ltd., an IT multinational headquartered at New Delhi, was not a happy man. These were supposed to be the busiest and the best days for his business. For the past few months, every day, he met new clients, briefed his subordinates on the progress of new and existing projects, and attended professional get-togethers in the evening for networking. Even though the business was profitable and growing, Vidhyut was more worried about its sustainability ...
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  6. Ayhrit Infotech - Target Market Dilemma

    AUTHOR(S) : Dr. Arijit Santikary, Program Chair (PGDM) & Associate Professor, Siva Sivani Institute of Management and Ms. Damandeep Johar, Admissions – Chairperson, Assistant Professor, HR and Managerial Communication, Siva Sivani Institute of Management
    PUBLISHED DATE: 24/07/2021
    PUBLISHER: ET CASES
    CATEGORY: MARKETING MANAGEMENT
    PRODUCT: CASE STUDY
    CASE ID: MKTG-1-0087; MKTG-1-0087A
    CASE LENGTH: 12
    DESCRIPTION:
    This is a fictional case which is focusing on go-to-market strategy for a newly developed technological product. Mr. Rajveer Shukla CEO and MD and Ms. Lakshmi Bajpayee, the CFO of Ayhrit Infotech Pvt. Ltd. have designed a Virtual Conferencing (VC) Application named as “Neva-Sadah” in May, 2020. Ayhrit Infotech is an Indian company with a well-known multinational presence, and now it’s set a land mark for itself by developing the VC App, the first of its kind developed by an Indian ...
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  7. Pricing of Swap Contracts

    AUTHOR(S) : Dr. Abhinav Kumar Rajverma, Assistant Professor of Finance, Institute of Rural Management Anand (IRMA) and Dr. PKV Kishan, Assistant Professor of Economics, Institute of Rural Management Anand (IRMA)
    PUBLISHED DATE: 21/06/2021
    PUBLISHER: ET CASES
    CATEGORY: FINANCIAL MANAGEMENT, BANKING & FINANCIAL SERVICES
    PRODUCT: CASE STUDY
    CASE ID: FIN-1-0048; FIN-1-0048A
    CASE LENGTH: 17
    DESCRIPTION:
    In January 2021, Mr Rajvarman, a financial consultant, joined a major Indian business house. One of the main tasks assigned to him was raising dollar-denominated funds to meet the company’s investment needs in the US. The conventional ways of raising rupee-funds in India and then converting to the USD or directly raising a dollar loan in the US market was deemed costly by the management. Apart from that, volatility in the forex rate was a major concern for the organisation. The case examines ...
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  8. Quick Service Restaurants and Consumer Behaviour

    AUTHOR(S) : Professor Bhargav Revankar, Associate Professor of IT and Operations, Global Business School, Hubli, Karnataka and Sweta Mahadev Malage, Store Manager, Jubilant Food Works Limited, Hubli
    PUBLISHED DATE: 28/02/2021
    PUBLISHER: ET CASES
    CATEGORY: CONSUMER BEHAVIOR
    PRODUCT: CASE STUDY
    CASE ID: CB-1-0025; CB-1-0025A
    CASE LENGTH: 11 pages
    DESCRIPTION:
    Ms. Sweta the manager of QSR is concerned about the handling the customers of her setup. She have majority of college students and family as customers, who order from their respective houses/rooms. Customers either visit the restaurant or order online. The mannerism of professional migrants, who claim they are from metros or bigger cities of India is disturbing. She is working as manager store manager Jubilant food works Limited, Hubli since June 2014. The two sub-segments of Food industry driving ...
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  9. Throttled throat of Delhi: Medical Waste Management at Sir Mange Ram Hospital during Covid-19

    AUTHOR(S) : Dr. Parul Sinha, Assistant Professor, GD Goenka University, Gurugram, Haryana, India and Dr. Rajkumari Mittal, Assistant Professor, Lal Bahadur Shastri Institute of Management, New Delhi, India
    PUBLISHED DATE: 04/01/2021
    PUBLISHER: ET CASES
    CATEGORY: MARKETING MANAGEMENT, SUPPLY CHAIN MANAGEMENT
    PRODUCT: CASE STUDY
    CASE ID: SCM-1-0009; SCM-1-0009A
    CASE LENGTH: 10 Pages
    DESCRIPTION:
    The Covid-19 pandemic has brought forth unprecedented challenges. It has exposed the vulnerabilities of India’s medical infrastructure and waste management efforts in past couple of months. It has also provided the country with an opportunity to survive, revive and now strive to innovate the existing processes and design a responsible reverse supply chain for bio-medical waste management. The present case is about Sir Mange Ram Hospital located at Capital of India, Delhi. The hospital has been ...
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  10. Negotiating over Goods and Service Tax (GST) Regime — A Triumph of Pragmatism

    AUTHOR(S) : Dr. Prashant Chaudhary, Assistant Professor, Symbiosis Skills and Professional University, Pune
    PUBLISHED DATE: 04/01/2021
    PUBLISHER: ET CASES
    CATEGORY: MARKETING MANAGEMENT, STRATEGIC MANAGEMENT
    PRODUCT: CASE STUDY
    CASE ID: STG-1-0076; STG-1-0076A
    CASE LENGTH: 13 Pages
    DESCRIPTION:
    While dealing with the situations like “Deadlock or Impasse” during a negotiation, the most sought after virtues are perseverance, patience and pragmatism. The “game of negotiation” often tests the participants’ patience and requires a great deal of perseverance, persuasion and persistence. These traits allow the negotiators to successfully deal with deadlocks, “difficult people and situations” and with the host of tangled egos. Here the negotiation entails ...
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  11. An Experience of a Salesman

    AUTHOR(S) : Mr. J. Srinivas Rao, Sr. Territory Manager (Sales-Hyderabad); Dr. Arijit Santikary, Associate Professor - SSIM and Dr.S.V. Ramana Rao, Director - SSIM
    PUBLISHED DATE: 09/11/2020
    PUBLISHER: ET CASES
    CATEGORY: MARKETING MANAGEMENT
    PRODUCT: CASE STUDY
    CASE ID: MKTG-1-0085; MKTG-1-0085A
    CASE LENGTH: 13 Pages
    DESCRIPTION:
    J.Srinivas Rao (Srinivas) is an experienced sales person and working as a Senior Territory Manager at Toto India Pvt. Ltd. (Toto India). Toto India is the Indian arm of Toto Ltd., a sanitary ware company from Japan. Toto’s products in India and globally are positioned as luxurious bathroom fittings and wash ware. Srinivas is working in Hyderabad territory and taking care of Toto India’s sales in the region. Growth in real estate activity in Hyderabad, Srinivas is trying to take the advantage ...
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  12. From B-School to BHARAT: Shiny, an Initiative for Sustainable Development

    AUTHOR(S) : Prof. Ranjana Agarwal, Institute of Management Technology, IMT, Ghaziabad, India and Aviral Agrawal, PGDM student at IMT Ghaziabad
    PUBLISHED DATE: 26/09/2020
    PUBLISHER: ET CASES
    CATEGORY: ENTREPRENEURSHIP & STARTUPS
    PRODUCT: CASE STUDY
    CASE ID: ENTP-1-0046; ENTP-1-0046A
    CASE LENGTH: 14 Pages
    DESCRIPTION:
    Today, several business schools are incorporating courses related to Corporate Social Responsibility (CSR), Sustainability and Ethics, in their curriculum. IMT Ghaziabad (IMT-G), a business school in the National Capital Region (NCR), also has a course related to Sustainability and Social Responsibility (SSR) in its PGDM (Post Graduate Diploma in Business Management) programme. In this course, students are required to work with Non-Governmental Oraganizations (NGOs), government agencies and social ...
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  13. T-Mobile Acquired Sprint to become Global Leader in 5G

    AUTHOR(S) : Dr. Aruna Polisetty, Assistant Professor, GITAM Institute of Management, GITAM Deemed to be University; Prof. Sheela P, GITAM Deemed to be University and Jikku Susan Kurian, Lead College of Management, Palakkad, Kerala
    PUBLISHED DATE: 26/09/2020
    PUBLISHER: ET CASES
    CATEGORY: STRATEGIC MANAGEMENT
    PRODUCT: CASE STUDY
    CASE ID: STG-1-0075; STG-1-0075A
    CASE LENGTH: 14 Pages
    DESCRIPTION:
    The case discusses the merger deal between Sprint and T-Mobile. The case describes how the merged entity created a telecom leader in the U.S. telecom sector. Though, there were issues with the deal, included poor customer perception of Sprint, losses, and hitch of a highly concentrated market. Yet the deal benefits the T mobile to increase the complementary spectrum holdings that would help to implement a 5G network and increased the retail customer base.  The benefits from the deal would not ...
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  14. Sevji and Sons

    AUTHOR(S) : Prof. Jatin Pandey, IIM Indore Young Faculty Research Chair and Assistant Professor, Organizational Behaviour & HRM Area and Ms. Gunjan Garewal, IIM Indore
    PUBLISHED DATE: 15/09/2020
    PUBLISHER: ET CASES
    CATEGORY: ORGANIZATIONAL BEHAVIOR
    PRODUCT: CASE STUDY
    CASE ID: OB-1-0076; OB-1-0076A
    CASE LENGTH: 9 Pages
    DESCRIPTION:
    The case presents a Hindu undivided family’s business that had started in the late 1930s and whose management has been passed onto 3 generations of the family. Now as the newer generation (4th in-line) are ready to take charge of the company, they find the system obsolete in the present era of globalisation. Therefore, Bikaram, the youngest member of the family - who has returned from Oxford after completing his MBA- wants to restructure the business to a company form. The case presents a scenario ...
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  15. Hostile Takeover of Mindtree by L & T

    AUTHOR(S) : Dr. Aruna Polisetty, Assistant Professor, Dept. of Finance, GITAM Institute of Management, GITAM Deemed to be University, Visakhapatnam and Vijaya Kittu Manda, Research Scholar, GITAM Institute of Management, GITAM Deemed to be University, Visakhapatnam
    PUBLISHED DATE: 27/08/2020
    PUBLISHER: ET CASES
    CATEGORY: STRATEGIC MANAGEMENT
    PRODUCT: CASE STUDY
    CASE ID: STG-1-0074; STG-1-0074A
    CASE LENGTH: 12 Pages
    DESCRIPTION:
    The case discusses the takeover between Mindtree and L&T. The case describes the strategic advantage of the takeover. There were issues with the deal, however, the takeover benefits L&T in multiple ways. There will be higher digital revenue and superior presence in hi-tech and media, Consumer packaged goods (CPG) & Retail. There is a possible increased emphasis on new opportunities in the travel and hospitality sectors. Yet, takeover would not end the challenges for L&T in terms of ...
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