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CASE STUDY

CASE STUDY

CASE STUDY Pack is a combination of a well documented case study and rigorously written teaching note. Every case study is written with specific pedagogical objectives and when this case study is used along with the suggested background material and the suggested classroom orchestration, the learnings can be quite pronouncing.

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  1. Eat and Deliver: The Crisis at Tomato Ltd.

    AUTHOR(S) : Prof. Jatin Pandey, IIM Indore Young Faculty Research Chair and Assistant Professor, Organizational Behaviour & HRM Area and Ms. Preethi Allampalli, IIM Indore
    PUBLISHED DATE: 06/07/2020
    PUBLISHER: ET CASES
    CATEGORY: ORGANIZATIONAL BEHAVIOR
    PRODUCT: CASE STUDY
    CASE ID: OB-1-0075; OB-1-0075A
    CASE LENGTH: 9 Pages
    DESCRIPTION:
    One of India’s largest unicorn food tech companies, Tomato, with a valuation of $3billion has taken the food industry by storm. Quickly adapting to market changes, trends and undergoing acquisitions, Tomato has captured a significant portion of the market. However, it is often entangled in many controversies. One such controversy has been discussed in this case. In such crisis situations, the role of the management and employees is quintessential. The case can be used to extensively analyze ...
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  2. Amitabh Bachchan – Most Enduring & Comeback Superstar in Hindi Film Industry

    AUTHOR(S) : Prof. Avadhanam Ramesh, Vignana Jyothi Institute of Management, Hyderabad
    PUBLISHED DATE: 15/06/2020
    PUBLISHER: ET CASES
    CATEGORY: MARKETING MANAGEMENT, STRATEGIC MANAGEMENT, BRAND MANAGEMENT, MEDIA AND ENTERTAINMENT
    PRODUCT: CASE STUDY
    CASE ID: BM-1-0023; BM-1-0023A
    CASE LENGTH: 16 Pages
    DESCRIPTION:
    The case study traces  the development of angry young man persona in the Hindi films such as Zanjeer (1973), Deewar (1975) and Trishul (1978) etc. to name a few by successful Directors (Prakash Mehra, Yash Chopra and Ramesh Sippy), and creative screen writers such as (Salim-Javed). Amitabh Bachchan who was protagonist in these films rose to stardom and was credited with the redefining the image of conventional hero. Bachchan continued his long run by being versatile and thus establishing himself ...
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  3. POOJA GARMENTS – A WESTO-INDIAN ETHNIC BRAND

    AUTHOR(S) : Pooja Aggarwal, Management student - IIT Roorkee
    PUBLISHED DATE: 18/04/2020
    PUBLISHER: ET CASES
    CATEGORY: ENTREPRENEURSHIP & STARTUPS
    PRODUCT: CASE STUDY
    CASE ID: ENTP-1-0044; ENTP-1-0044A
    CASE LENGTH: 8 Pages
    DESCRIPTION:
    This case is meant to introduce the concept that its not about the ethnic clothes that we wear but the ethnic look we feel while carrying those clothes in events or festivities or regular days. We talk about a Westo-Indian brand that targets the women audience, ranging from a baby girl to an old women including a major segment of young generation. It demonstrates how the brand aims to present different set of designs that are not only comfortable and trendy, but also provides one with a choice to ...
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  4. AIF’s ‘Africa Feeding Africa’ Inclusive Model: Sustainability with a Commercial Business Model?

    AUTHOR(S) : Bala Bharathi Yelamanchi, Vandana Jayakumar and Syed Abdul Samad
    PUBLISHED DATE: 20/03/2020
    PUBLISHER: ET CASES
    CATEGORY: ENTREPRENEURSHIP & STARTUPS
    PRODUCT: CASE STUDY
    CASE ID: ENTP-1-0043; ENTP-1-0043A
    CASE LENGTH: 13 Pages
    DESCRIPTION:
    On September 22, 2019, Amar Ali (the case protagonist), CEO of Africa Improved Foods (AIF), Rwanda, received Corporate Social Intrapreneur of the Year Award from Schwab Foundation for Social Entrepreneurship. Amar Ali had led AIF to become a purpose-driven social enterprise in Rwanda, manufacturing high quality, fortified and nutritious complementary foods. He boasts of an inclusive business model that aimed to reduce poverty, create jobs and address stunting and malnutrition through partnerships. ...
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  5. Phillips Carbon Black Limited: Drives lean, cost-efficient growth with integrated workflows on SAP S/4HANA in the AWS cloud

    AUTHOR(S) : IBM India Pvt. Ltd.
    PUBLISHED DATE: 14/02/2020
    PUBLISHER: IBM Corp. & SAP SE
    CATEGORY: BUSINESS ANALYTICS
    PRODUCT: CASE STUDY
    CASE ID: BA-1-0011
    CASE LENGTH: 9 Pages
    DESCRIPTION:
    One of the world’s largest producers, Phillips Carbon Black Limited (PCBL) had set its sights on global industry leadership, reaching out to more than 30 countries. However, manufacturing carbon black is complex and resource-intensive, and margins were tight. To solve this challenge, the company decided to digitize its manufacturing operations, wherever possible, with the aim of cutting costs, improving efficiency and reducing environmental impact. To accelerate and reduce business risk during ...
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  6. Key Account Management in B2B Marketing: Challenges for MSMEs & Large Enterprises

    AUTHOR(S) : Shivam Mittal, PGP Student, Institute of Management Technology, Ghaziabad and Prof. Priyavrat Sanyal, Assistant Professor - Marketing, Institute of Management Technology, Ghaziabad
    PUBLISHED DATE: 12/02/2020
    PUBLISHER: Institute of Management Technology, Ghaziabad
    CATEGORY: MARKETING MANAGEMENT
    PRODUCT: CASE STUDY
    CASE ID: MKTG-1-0081, MKTG-1-0081A
    CASE LENGTH: 10 Pages
    DESCRIPTION:
    India is quickly getting to be one of the most worthwhile alternatives for assembling industry to thrive. Goods and Services Tax (GST) bill passed by the legislature of India, empowered a simple and cost-cutting progression of merchandise crosswise over various conditions of the nation. The Indian government is putting plenty of assets to structure a robust system of streets, rails, and transport, to cultivate the development of the assembling segment and laid a foundation for India to rise.
    Frost ...
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  7. Yo Yo Gujarati – Spreading Gujjuness Online

    AUTHOR(S) : Kiran J Mahasuar, PhD Scholar, IIM Kozhikode and Brahma Ghosh Raval, PhD Scholar, GLS University, Ahmedabad
    PUBLISHED DATE: 23/01/2020
    PUBLISHER: ET CASES
    CATEGORY: DIGITAL MARKETING
    PRODUCT: CASE STUDY
    CASE ID: DM-1-0020, DM-1-0020A
    CASE LENGTH: 17 Pages
    DESCRIPTION:
    This case-study has chronicled the journey of “Yo Yo Gujarati”, a comedy genre YouTube channel in Gujarati language with 62,000 subscribers founded in 2015. This case study highlights the founder’s tryst with digital format of entertainment, the support system and the inspiration to create content taking a cue from day-to-day mundane life of ordinary working class Gujaratis. Even though Yo Yo Gujarati was the first brand in the regional content space in Gujarat, emergence of Me-Too ...
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  8. Re-tales from Traditional Indian Retail – The Sarvodaya Way

    AUTHOR(S) : Dr. Ranjan Chaudhuri, Associate Professor (Marketing), National Institute of Industrial Engineering (NITIE), Vihar Lake, Mumbai; Manan Jambu and Vishwesh Patil, Post Graduate Students of Industrial Management (PGDIM) at NITIE
    PUBLISHED DATE: 23/01/2020
    PUBLISHER: ET CASES
    CATEGORY: CONSUMER BEHAVIOR
    PRODUCT: CASE STUDY
    CASE ID: CB-1-0023, CB-1-0023A
    CASE LENGTH: 14 Pages
    DESCRIPTION:
    The case is about Sarvodaya Supermarket located in Dadar, Mumbai (India). It talks about traditional Indian retail particularly in food and grocery segment and typical behavioural aspects of Indian consumer as well as the retail market. Sarvodaya, once a traditional retail store, is now a modern supermarket with a revenue of around US$ 2.7 million. The case is about the challenges in its growth, transition and how deep insights of the Indian retail market and consumer with the inclusion of technology ...
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  9. China’s E-waste Challenge: Can Baidu’s Innovative CSR Initiative Lead by Example?

    AUTHOR(S) : Vandana Jayakumar, Bala Bharathi Yelamanchi, Syed Abdul Samad and Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 15/07/2019
    PUBLISHER: ET Cases
    CATEGORY: CORPORATE SOCIAL RESPONSIBILITY
    PRODUCT: CASE STUDY
    CASE ID: CSR-1-0017, CSR-1-0017A
    CASE LENGTH: 23 Pages
    DESCRIPTION:
    This case is the story of how a diverse group of stakeholders, including one of the United Nations’ (UN) entities, two private business entities supported by a government entity, came together to address a pressing global issue of e-waste at a national level. China is the largest exporter of electrical and electronic equipment and the largest generator and importer of e-waste. Though the country had introduced multitude of policies to regulate and address the e-waste menace in the country, ...
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  10. Reliance Jio: ‘DICE’ for Disruption

    AUTHOR(S) : Syed Abdul Samad and Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 24/06/2019
    PUBLISHER: ET Cases
    CATEGORY: STRATEGIC MANAGEMENT
    PRODUCT: CASE STUDY
    CASE ID: STG-1-0072, STG-1-0072A
    CASE LENGTH: 24 Pages
    DESCRIPTION:
    Can a firm's strategy alter an industry's structure? By September 2018, within two years of its launch, Reliance Jio became the third-largest mobile network operator with its DICE strategy. On September 5th 2016, Reliance Jio Infocomm Limited (RJIL), launched its 4G mobile network Jio (Jio) to a thunderous response from the consumers, so much so that, it registered 215 million subscribers within 22 months of its launch - recording the fastest growth in its customer numbers in the country. It offered ...
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  11. Nordstrom 5.0: The Best Fashion Retailer in a Digital World?

    AUTHOR(S) : Bala Bharathi Yelamanchi and Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 17/05/2019
    PUBLISHER: ET Cases
    CATEGORY: FAMILY BUSINESS
    PRODUCT: CASE STUDY
    CASE ID: FMB-1-0003, FMB-1-0003A
    CASE LENGTH: 33 Pages
    DESCRIPTION:
    When 117-year-old Nordstrom opened its first store (men-only) in New York (Manhattan) in April 2018, after 50 years of calculated and patient waiting, it wasn't just another store for Nordstrom. It wasn't just another store for fashion retailing world either, especially for US fashion retailing industry. It was a profound business statement on how Blake Nordstrom, Pete Nordstrom and Erik Nordstrom, the 3 Co-Presidents of Nordstrom plan to steer Nordstrom into digital world. With its new 47,000-square-foot ...
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  12. Indian Sexual Wellness (Entertainment) Industry: Secretly Growing?

    AUTHOR(S) : Vandana Jayakumar and Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 16/05/2019
    PUBLISHER: ET Cases
    CATEGORY: STRATEGIC MANAGEMENT
    PRODUCT: CASE STUDY
    CASE ID: STG-1-0071, STG-1-0071A
    CASE LENGTH: 28 Pages
    DESCRIPTION:
    The purpose of this case study is to let the students discuss and debate on the ways to grow an industry besieged with contradictions. While the industry – Indian Sexual Wellness industry – has a tremendous potential to grow, it operates discreetly given the societal and cultural barriers. There is latent and pent-up demand yet the companies cannot market freely. Despite the business potential, investors never have been keen to support the fledgling sexual wellness businesses/startups ...
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  13. WeWork India: Disrupting Work Culture

    AUTHOR(S) : Vandana Jayakumar and Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 29/03/2019
    PUBLISHER: ET Cases
    CATEGORY: STRATEGIC MANAGEMENT
    PRODUCT: CASE STUDY
    CASE ID: STG-1-0070, STG-1-0070A
    CASE LENGTH: 22 Pages
    DESCRIPTION:
    In July 2017, WeWork Companies Inc. (WeWork), world's largest co-working space operator, launched its India business in collaboration with The Embassy Group, one of the leading Indian real estate development firms engaged in the office space business. Its first co-working facility was started in Bengaluru and by 2018, the company was operational at 23 locations across Bengaluru, Delhi-NCR and Mumbai. The entry of WeWork in India was led by the entrepreneurial pursuits of Karan Virwani (Karan), at ...
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  14. Tisser – A Social Entrepreneur’s Journey

    AUTHOR(S) : Aisha Mohani and Rutu Gujarathi, Prin.L.N. Welingkar Institute of Management Development and Research
    PUBLISHED DATE: 27/03/2019
    PUBLISHER: Prin.L.N. Welingkar Institute of Management Development and Research
    CATEGORY: ENTREPRENEURSHIP & STARTUPS
    PRODUCT: CASE STUDY
    CASE ID: ENTP-1-0040, ENTP-1-0040A
    CASE LENGTH: 17 Pages
    DESCRIPTION:
    Tisser Rural Handicrafts Pvt. Ltd. (Tisser), a social enterprise, leveraged technology and provided infrastructural support to indigenous weavers and craftsmen from rural India for a sustainable living. Tisser's journey started with only two products and one Facebook page that later increased to a product portfolio of around 300 products. In 2015, Tisser became a private limited company. The case discusses the challenge that Megha Phansalkar, a social entrepreneur and the founder of Tisser is confronting ...
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  15. IKEA in India: Market Entry Strategy

    AUTHOR(S) : Bala Bharathi Yelamanchi and Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 26/03/2019
    PUBLISHER: ET Cases
    CATEGORY: MARKETING MANAGEMENT
    PRODUCT: CASE STUDY
    CASE ID: MKTG-1-0079, MKTG-1-0079A
    CASE LENGTH: 24 Pages
    DESCRIPTION:
    When the world's largest furniture retailer, IKEA, decided to enter the second most populous country in the world, it wasn't a mere news. Founded in Almhulty (Sweden) and headquartered in Leiden (Netherlands), IKEA had taken 12 years to enter India with quite a few firsts (departure from its global practices) for its 'long-term' play. IKEA built a global business empire selling affordable, Scandinavian-design inspired furniture with DIY model. Having honed the IKEA WAY over 51 countries with 403 stores ...
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