CASE STUDY
CASE STUDY Pack is a combination of a well documented case study and rigorously written teaching note. Every case study is written with specific pedagogical objectives and when this case study is used along with the suggested background material and the suggested classroom orchestration, the learnings can be quite pronouncing.
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IKEA in India: Market Entry Strategy
AUTHOR(S) : Bala Bharathi Yelamanchi and Dr. Nagendra V. ChowdaryPUBLISHED DATE: 26/03/2019PUBLISHER: ET CasesCATEGORY: MARKETING MANAGEMENTPRODUCT: CASE STUDYCASE ID: MKTG-1-0079, MKTG-1-0079ACASE LENGTH: 24 PagesDESCRIPTION:When the world's largest furniture retailer, IKEA, decided to enter the second most populous country in the world, it wasn't a mere news. Founded in Almhulty (Sweden) and headquartered in Leiden (Netherlands), IKEA had taken 12 years to enter India with quite a few firsts (departure from its global practices) for its 'long-term' play. IKEA built a global business empire selling affordable, Scandinavian-design inspired furniture with DIY model. Having honed the IKEA WAY over 51 countries with 403 stores ...read moreSHOW DETAILS -
Godrej Appliances Division: Channel Management
AUTHOR(S) : Dr. Sabita Mahapatra, Professor (Marketing), Indian Institute of Management, Indore and Prof. NMK Bhatta, Dean (Research), Xavier Institute of Management and Entrepreneurship, BangalorePUBLISHED DATE: 15/03/2019PUBLISHER: ET CasesCATEGORY: MARKETING MANAGEMENTPRODUCT: CASE STUDYCASE ID: MKTG-1-0078, MKTG-1-0078ACASE LENGTH: 18 PagesDESCRIPTION:It was early 2015, and Sudevan Manickan (Sudevan), Head of Business Planning and Analysis at Godrej Appliances Division (GAD), was excited to receive the letter of appreciation and an invitation for the annual event where he and his team would be acknowledged for their achievements in front of the Business Executive Committee. He had a sense of satisfaction as he remembered the journey leading up to the execution of the new channel strategy. Competition from MNCs, the proliferation of products, consumers’ ...read moreSHOW DETAILS -
Succession Planning at Alibaba: Leading with Legacy
AUTHOR(S) : Bala Bharathi Yelamanchi, Vandana Jayakumar and Syed Abdul Samad under the guidance of Dr. Nagendra V. ChowdaryPUBLISHED DATE: 02/02/2019PUBLISHER: ET CasesCATEGORY: HUMAN RESOURCE MANAGEMENTPRODUCT: CASE STUDYCASE ID: HRM-1-0081, HRM-1-0081ACASE LENGTH: 35 PagesDESCRIPTION:On September 10th 2018, Jack Ma (Ma), Co-founder and Executive Chairman, Alibaba Group Holdings Limited (Alibaba), announced the succession plan of handing over the reins to Daniel Zhang (Zhang), CEO, Alibaba, a year later. Having co-founded in 1999, Ma transformed Alibaba into a multinational e-commerce giant, a representative of the new-age private Chines companies. Ma was regarded as the most influential Chinese businessman, almost an icon for the Chinese corporate sector. Post-announcement of ...read moreSHOW DETAILS -
Pradhan Mantri Ujjwala Yojana (PMUY): Brightening Lives by Bridging Barriers
AUTHOR(S) : Bala Bharathi Yelamanchi, Vandana Jayakumar and Syed Abdul Samad under the guidance of Dr. Nagendra V. ChowdaryPUBLISHED DATE: 20/01/2019PUBLISHER: ET CasesCATEGORY: MANAGERIAL ECONOMICSPRODUCT: CASE STUDYCASE ID: ME-1-0032CASE LENGTH: 52 PagesDESCRIPTION:On May 1st 2016, Prime Minister Narendra Modi launched the Pradhan Mantri Ujjwala Yojana (PMUY) in Ballia, Uttar Pradesh, followed by its pan-India implementation. PMUY, a social welfare scheme, was launched with the objective of safeguarding the health of women and children by providing free/subsidized Liquefied Petroleum Gas (LPG) connections to Below Poverty Line (BPL) households. The aim was to replace the conventional cooking fuels with LPG, a clean cooking fuel, so that women and children ...read moreSHOW DETAILS -
Promoting Sustainable Livelihood for Poverty Alleviation: A Case Study of BASIX Social Enterprise Group*
AUTHOR(S) : Dr. Bharti Sharma - Associate Professor, Dr. Kavaldeep Dixit - Professor & Vice-Principal - International School of Informatics and Management, Jaipur and Dr. Tanjul Saxena, Associate Professor, IIHMR University - JaipurPUBLISHED DATE: 21/11/2018PUBLISHER: ET Cases - FLAMECATEGORY: ENTREPRENEURSHIP & STARTUPSPRODUCT: CASE STUDYCASE ID: ENTP-1-0039, ENTP-1-0039ACASE LENGTH: 14 PagesDESCRIPTION:A livelihood comprises the potential, resources and actions required for a means of living. A livelihood is sustainable when it can handle and recover from the stress and shocks and uphold or augment its capabilities and assets both now and in the future without deflating the natural resource base. The purpose of this case on BASIX Social Enterprise Group is to introduce their Rural Sustainable Livelihood approach for poverty reduction. Established in 1996, BASIX is a livelihood promotion institution, ...read moreSHOW DETAILS -
Odd-Even Rule in Delhi: A Promising Solution?*
AUTHOR(S) : Vineet Kumar, Kaustab Sen, Laxmi Rajgopal, K R Gowri and Rishika U Ajari, Post Graduate Students and Abhijat Arun Abhyankar, Senior Associate Professor - National Institute of Construction Management and Research, PunePUBLISHED DATE: 21/11/2018PUBLISHER: ET Cases - FLAMECATEGORY: MANAGERIAL ECONOMICSPRODUCT: CASE STUDYCASE ID: ME-1-0030, ME-1-0030ACASE LENGTH: 9 PagesDESCRIPTION:Humans have evolved over the years riding on various means of transport. The invention of wheel in the Neolithic age was a path-breaking move although initially, it was restricted to performing small odd jobs only. It is mind boggling to realize that in just one century, humans have developed technology that has replaced horse powered carriages with ultra-sophisticated cars. All these modern means of transport carrying vices of pollution have a great impact on the pollution levels present in the atmosphere. ...read moreSHOW DETAILS -
How the Cavaliers Beat the Best in NBA History: Managerial Lessons from the Role of the Coach*
AUTHOR(S) : Divyang Momaya, Nagoya University, Nagoya, Japan, Kirankumar S. Momaya, Shailesh J. Mehta School of Management (SJMSOM), Indian Institute of Technology Bombay (IIT Bombay), Powai, Mumbai and Ankur Basumatary, ICICI Bank, MumbaiPUBLISHED DATE: 21/11/2018PUBLISHER: ET Cases - FLAMECATEGORY: STRATEGIC MANAGEMENTPRODUCT: CASE STUDYCASE ID: STG-1-0068, STG-1-0068ACASE LENGTH: 8 PagesDESCRIPTION:**ET CASES – FLAME BEST CASE WRITER AWARD for presenting the BEST CASE There is a lot business leaders can learn about strategy, teamwork, competitiveness and peak performance from the ‘world of sports’. Highly successful professional basketball coach David Blatt was fired at a very critical mid-way stage of the Cleveland Cavaliers’ 2015-16 bid for its first NBA championship. The task for the new coach Tyronn Lue (Lue) was uphill, and became extremely challenging when the ...read moreSHOW DETAILS -
Exploring Drivers of a Rapid Venture Scale-up for BlueDrone: Identifying Strategic Options*
AUTHOR(S) : Amruta S.Deokar - Capgemini Pvt Ltd & Member, Group on Competitiveness, IIT Bombay, Professor Kirankumar S. Momaya - SJMSOM, IIT Bombay and Rucha Pasalkar - Member, Group on Competitiveness, IIT BombayPUBLISHED DATE: 21/11/2018PUBLISHER: ET Cases - FLAMECATEGORY: ENTREPRENEURSHIP & STARTUPSPRODUCT: CASE STUDYCASE ID: ENTP-1-0036, ENTP-1-0036ACASE LENGTH: 12 PagesDESCRIPTION:Ventures are engines of innovation, competitiveness and growth. Ventures in India can have exciting times as technology clusters shift towards Asia and India aspires to be among Top3 venture countries. The case gives a glimpse of key segments of the drone industry which is a hyper-competitive industry and may evolve towards a dominant design as select competitors from China have attained rapid scale-up. It explores drivers of rapid scale-up, differentiating it from slow scale-up. This case describes ...read moreSHOW DETAILS -
Living Greens Organics Pvt. Ltd.: Combating Growth Challenges*
AUTHOR(S) : Dr. Kavaldeep Dixit, Professor & Vice-Principal, International School of Informatics and Management, Dr. Tanjul Saxena, Associate Professor, IIHMR University, and Prateek Tiwari, CEO and Founder , The Living Greens Organics Pvt. LtdPUBLISHED DATE: 21/11/2018PUBLISHER: ET Cases - FLAMECATEGORY: ENTREPRENEURSHIP & STARTUPSPRODUCT: CASE STUDYCASE ID: ENTP-1-0037, ENTP-1-0037ACASE LENGTH: 16 PagesDESCRIPTION:Profit, People and Planet are perhaps the most delicate balance every entrepreneur strives to achieve in his/her business venture. The Living Greens Organics Pvt. Ltd. (LGO) is one such business ventures based out of Jaipur, Rajasthan and led by a young agripreneur to make greens a way of life. With a mission to bring fresh, safe, organic food direct from rooftop to tabletop, the urban farming firm is challenging the conventional way food is grown, brought and served today. LGO strives to offer innovative ...read moreSHOW DETAILS -
Coca-Cola India: Is It an Eco-friendly Company?*
AUTHOR(S) : Omkar Pimpale, Sanket Gosavi, Sneha Shanmughan, Shashank Chakraborty, Post Graduate Students and Abhijat Arun Abhyankar, Senior Associate Professor - National Institute of Construction Management and Research, PunePUBLISHED DATE: 21/11/2018PUBLISHER: ET Cases - FLAMECATEGORY: CORPORATE SOCIAL RESPONSIBILITYPRODUCT: CASE STUDYCASE ID: CSR-1-0015, CSR-1-0015ACASE LENGTH: 8 PagesDESCRIPTION:Coca-Cola India Pvt. Ltd. is the Indian subsidiary of Coca-Cola, a U.S. Company based in Atlanta. Water is the primary component used by the company for manufacturing its products. There have been agitations against Coca-Cola subjected to severe water shortages for the community. They were accused of using large quantities of water for production which was affecting the quantity and quality of surface and underground water in Kerala, Uttar Pradesh, Tamil Nadu, and Maharashtra among other states. Many ...read moreSHOW DETAILS -
The Shift to BS-VI Emission Norms: Is it Economically Viable?*
AUTHOR(S) : Prof C. Anirvinna, TAPMI School of Business, Manipal University, Jaipur and Prof Hoshiar Mal, FLAME University, PunePUBLISHED DATE: 21/11/2018PUBLISHER: ET Cases - FLAMECATEGORY: STRATEGIC MANAGEMENTPRODUCT: CASE STUDYCASE ID: STG-1-0069, STG-1-0069ACASE LENGTH: 8 PagesDESCRIPTION:This case critically evaluates the decision of the Union Government of India to skip the BS-V emission norms and progress directly to BS-VI norms by April 2020. The decision comes amidst the need for India to make sincere efforts to contain high air pollution levels in the country, especially high smog levels in New Delhi and NCR. This decision to leapfrog fuel standards from BS-IV to BS-VI norms has created a stir and disrupted the Oil and Automotive Industries. For diesel engines, a diesel particulate ...read moreSHOW DETAILS -
Intern Theory*
AUTHOR(S) : Tanisha U Kulkarni, student at Sardar Patel Institute of Technology, Mumbai and Ganesh N Prabhu, Professor of Strategy, Indian Institute of Management BangalorePUBLISHED DATE: 20/11/2018PUBLISHER: ET Cases - FLAMECATEGORY: ENTREPRENEURSHIP & STARTUPSPRODUCT: CASE STUDYCASE ID: ENTP-1-0038, ENTP-1-0038ACASE LENGTH: 12 PagesDESCRIPTION:Intern Theory Career Solutions LLP (Intern Theory) was launched by Vamil Sangoi with three of his classmates, Dhruvi Dharia, Anshini Jhaveri and Jugal Choksi, midway through their four-year undergraduate studies at the Dwarkadas J. Sanghvi College of Engineering in Mumbai. Having experienced firsthand the difficulty of finding internships during their summer break, their startup (initially called Internup) aimed to help other students find short internships with companies. While some colleges assist ...read moreSHOW DETAILS -
Celebration Candles: Confronting Growth Challenges*
AUTHOR(S) : Prof. Pooja Darda, Faculty of Marketing, and Dr. Varsha Nerlekar, Faculty of Finance, - MIT World Peace University, PunePUBLISHED DATE: 20/11/2018PUBLISHER: ET Cases - FLAMECATEGORY: ENTREPRENEURSHIP & STARTUPSPRODUCT: CASE STUDYCASE ID: ENTP-1-0035, ENTP-1-0035ACASE LENGTH: 8 PagesDESCRIPTION:Pooja Tiwari (Pooja), a homemaker, started a business and registered the company by the name ‘Celebration Candles’, after attending candle making workshop. Celebration Candles offers wide variety of candles for various purposes like corporate gifting, event decors, interior decoration for home and hotels, meditation centers and many others. By participating in various exhibitions in Mumbai, Pune and Nagpur, Celebration Candles has developed a good network in local market. Having improved ...read moreSHOW DETAILS -
Mevicol’s Gambit – Outsmarting the Competition*
AUTHOR(S) : Prof. Kiran Mahasuar, Assistant Professor - Marketing and Strategy Area, International School of Business & Media (ISB&M), PunePUBLISHED DATE: 20/11/2018PUBLISHER: ET Cases - FLAMECATEGORY: STRATEGIC MANAGEMENTPRODUCT: CASE STUDYCASE ID: STG-1-0066, STG-1-0066ACASE LENGTH: 8 PagesDESCRIPTION:Chandan Ghosh, the Zonal Sales Manager - East of Mevicol Adhesives, was seemingly worried. Mevicol's Odisha market which has been a major contributor to the zone's growth was witnessing serious competition from Maacol & Elite Bond as they had been employing below the belt tactics to lure the users such as wood-working carpenters/contractors and resellers i.e. the major plywood retailers. Unlike Mevicol which relied on product quality, strong branding and a robust and continuous loyalty programme for ...read moreSHOW DETAILS -
Horses for Courses: Are Adaptive Marketing Strategies Going to Work for IKEA in India?*
AUTHOR(S) : Shaunak Roy, Assistant Professor, Faculty of Management, Department of Commerce and Business Administration, St. Xavier’s College (Autonomous), KolkataPUBLISHED DATE: 20/11/2018PUBLISHER: ET Cases - FLAMECATEGORY: MARKETING MANAGEMENTPRODUCT: CASE STUDYCASE ID: MKTG-1-0077, MKTG-1-0077ACASE LENGTH: 24 PagesDESCRIPTION:IKEA, the largest home-furnishing retailer in the world, is globally acclaimed for its prowess in offering innovatively designed durable furniture at low prices. The Swedish furniture giant is all set to launch its first store in Hyderabad in mid-2018 and has reportedly invested a whopping 1,000 crore (US$ 150 million) in India since 2016 for the establishment of infrastructure, together with land and distribution hubs. In developed markets such as USA, Sweden or South Korea, IKEA is predominantly ...read moreSHOW DETAILS