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CASELET

CASELET

CASELETS, as opposed to case studies, are brief case studies ranging between 6–8 pages. Written in a more compact style with an appealing narrative, the caselets’ focus is on covering more depth in a given area. Every Caselet comes with a rigorously written teaching note. While case studies provide the width and depth required for a holistic analysis-based-discussion, caselets enable more in-depth analysis of a given managerial dilemma.

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  1. MoviePass’ Disruptive Subscription Model: Benefiting Competitors?

    AUTHOR(S) : Bala Bharathi Yelamanchi and Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 19/09/2019
    PUBLISHER: ET Cases
    CATEGORY: ENTREPRENEURSHIP & STARTUPS
    PRODUCT: CASELET
    CASE ID: ENTP-2-0042, ENTP-2-0042A
    CASE LENGTH: 6 Pages
    DESCRIPTION:
    Often dubbed as "Netflix for movies", MoviePass aimed to disrupt the American movie business by introducing the subscription-based pricing model as against the pay-per-view pricing model prevalent for quite a long time. Though the fledgling subscription service began in 2011, its game changing subscription plan launched on August 15th 2017 disrupted the American movie business which had long been plagued with decreasing theatre admissions and increasing ticket prices. With Mitch Lowe as its CEO (earlier ...
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  2. Embrace Infant Warmer: Design, Disruption and Distribution

    AUTHOR(S) : Vandana Jayakumar and Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 08/05/2019
    PUBLISHER: ET Cases
    CATEGORY: ENTREPRENEURSHIP & STARTUPS
    PRODUCT: CASELET
    CASE ID: ENTP-2-0041, ENTP-2-0041A
    CASE LENGTH: 6 Pages
    DESCRIPTION:
    This case study can be used to illustrate how a structured classroom pursuit can result in a game-changing product. In 2007, four students with diverse educational backgrounds, met at the 'Design for Extreme Affordability' course at Stanford's d.school where they were given 'The Extreme Challenge' - to design an incubator which costed 1% of state-of-the-art incubators costing $20,000. The low-cost incubator would help pre-term and low-birth-weight babies in developing countries survive, many of whom ...
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  3. Wooplr’s Lean Social Marketplace: Business Challenges

    AUTHOR(S) : Syed Abdul Samad and Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 29/03/2019
    PUBLISHER: ET Cases
    CATEGORY: MARKETING MANAGEMENT
    PRODUCT: CASELET
    CASE ID: MKTG-2-0080, MKTG-2-0080A
    CASE LENGTH: 5 Pages
    DESCRIPTION:
    How can a small fashion vertical player survive amidst highly-funded, fiercely competitive and big players? Should it pivot to a new business model or should the founders keep building on the sweet spot originally identified? These are some of the questions plaguing India's first social commerce marketplace's co-founders Arjun Zacharia and Ankit Sabharwal, as of September 2018. Started as a fashion discovery and content start-up, Wooplr morphed into a social commerce enterprise with an eye on women's ...
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  4. Travel on Wheel Fiasco: Over Promise Under Deliver*

    AUTHOR(S) : Prof. Meenal Pendse, and Prof. Dr. Varsha Nerlekar - MIT World Peace University, Pune
    PUBLISHED DATE: 21/11/2018
    PUBLISHER: ET Cases - FLAME
    CATEGORY: DIGITAL MARKETING
    PRODUCT: CASELET
    CASE ID: DM-2-0019, DM-2-0019A
    CASE LENGTH: 3 Pages
    DESCRIPTION:
    A reputed management institute in Nashik had planned a study tour of its post graduate students to Kerala. After evaluating the different tour operators on various parameters, a new start-up tour operator Travel on Wheels Pvt. Ltd., was given an opportunity to organize this tour. However, during the tour it was felt that the tour operator created a rosy picture of services delivery wherein in reality it was a nightmare for the batch-I of the tour. It was felt that the proposition was of over promise ...
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  5. Compensation for Land Acquisition: A Case of Hydroponics Farm*

    AUTHOR(S) : Shubham Chauhan, PGP Real Estate and Urban Infrastructure, NICMAR Pune and Prof. Priyanka Bendigiri, Asst. Professor, NICMAR Pune
    PUBLISHED DATE: 21/11/2018
    PUBLISHER: ET Cases - FLAME
    CATEGORY: STRATEGIC MANAGEMENT
    PRODUCT: CASELET
    CASE ID: STG-2-0067, STG-2-0067A
    CASE LENGTH: 7 Pages
    DESCRIPTION:
    Land acquisition has always been a tedious process for the authorities to carry on a new development project. Land owners never get satisfied with what they get in exchange of their soil. Also, high cathexis of these poor owners because of their soil’s ancestral values makes it more difficult for these authorities to make satisfactory compensation and thus unable to move ahead. In this case, hypothetical conditions are drafted which tend to reengineer the concept of traditional Land Acquisition ...
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  6. BioCell – Losing a Loyal Customer*

    AUTHOR(S) : Dr. Gurudas Nulkar, Adjunct Faculty, Head of Strategy and General Management, Symbiosis Centre for Management and HRD, Pune
    PUBLISHED DATE: 20/11/2018
    PUBLISHER: ET Cases - FLAME
    CATEGORY: SALES AND DISTRIBUTION MANAGEMENT
    PRODUCT: CASELET
    CASE ID: SDM-2-0006, SDM-2-0006A
    CASE LENGTH: 5 Pages
    BioCell – Losing a Loyal Customer*
    DESCRIPTION:
    **ET CASES – FLAME INDUSTRY EXPERIENCE CASE AWARD for presenting the MOST INNOVATIVE INDUSTRY EXPERIENCE CASE This caselet discusses the loss of a loyal customer in a B2B situation. Thermax is a manufacturer of industrial boilers, combustion equipment and water treatment plants. Thermax supports their customers through their franchisee – Thermochem Corporation in Bangalore. BioCell has been their loyal customer since many years. Thermax has just lost an order for 12 units of water ...
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  7. International Brands in Hospitality Sector Empowered by Open Access Electricity*

    AUTHOR(S) : Prof. Avadhoot Dixit, Asst. Professor, NICMAR, Pune
    PUBLISHED DATE: 20/11/2018
    PUBLISHER: ET Cases - FLAME
    CATEGORY: MANAGERIAL ECONOMICS
    PRODUCT: CASELET
    CASE ID: ME-2-0031, ME-2-0031A
    CASE LENGTH: 4 Pages
    DESCRIPTION:
    The case puts forth the concept of use of Open Access Electricity for a 5-star hotel in Alibaug. When the electricity bills of any establishment go beyond manageable limits, and it is not feasible to generate electricity on site, an open access system can be effectively implemented. In this, the electricity can be purchased from the open market without being forced to purchase it from the existing power supplying company. A Tri-Party Power Purchase Agreement can be put in place to help solve the issue ...
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  8. The Unresolved Battle of SEBI vs Sahara

    AUTHOR(S) : Prof.(Dr.) Abhay Kumar, Assistant Professor, Mukesh Patel School of Technology Management & engineering, NMIMS University, Mumbai and Prof.(Dr.) Shilpa Rastogi, Director, Research Mentor, Nasik
    PUBLISHED DATE: 15/11/2018
    PUBLISHER: ET Cases
    CATEGORY: BANKING & FINANCIAL SERVICES
    PRODUCT: CASELET
    CASE ID: BFS-2-0019, BFS-2-0019A
    CASE LENGTH: 5 Pages
    DESCRIPTION:
    Cases of corporate governance debacle are not new globally or in India. Sahara India Pariwar, as is popularly known through its two companies over a period of time swindled a huge INR 24000 crore from its investors through Optionally Fully Convertible Debentures OFCDs). Two of its group companies Sahara India Real Estate Corporation Limited (SIRECL) and Sahara Housing Investment Corporation Limited (SHICL) started collecting subscription through OFCD from 25th April 2008 to 13th April 2011. Surprisingly ...
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  9. StrataGem Consultants: Different Strokes for Different Folks

    AUTHOR(S) : Priya Nair Rajeev, Assistant Professor, IIM Kozhikode and Jatin Pandey, Assistant Professor, IIM Kozhikode
    PUBLISHED DATE: 05/11/2018
    PUBLISHER: IIM Kozhikode
    CATEGORY: ORGANIZATIONAL BEHAVIOR
    PRODUCT: CASELET
    CASE ID: OB-2-0074, OB-2-0074A
    CASE LENGTH: 4 Pages
    DESCRIPTION:
    Founded in 1967, StrataGem entered India in 2000 with a modest office in Mumbai. It positioned itself as a niche provider of research and consultancy in the sustainability sector. Dr. Singh, a senior associate has been in the know of a Government project on electronic waste collection, disposal and management as it was posing a public health problem in the state. He has to take a series of decisions on whether to bid for the project, who to include in the project team and how to manage them. Drawing ...
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  10. Investment in Wee Infant Milk Formula: A Capital Budgeting Dilemma

    AUTHOR(S) : Aarti Sharma, Assistant Professor and Kirtika Malhotra, Assistant Professor – IILM Institute for Higher Education
    PUBLISHED DATE: 26/09/2018
    PUBLISHER: ET Cases
    CATEGORY: FINANCIAL MANAGEMENT
    PRODUCT: CASELET
    CASE ID: FIN-2-0044, FIN-2-0044A
    CASE LENGTH: 7 Pages
    DESCRIPTION:
    Dr. G V Krishnan (Dr. Krishnan), the founder of Neophyte India Pvt. Ltd., a private-label processed baby food manufacturing company based in Bengaluru, was considering investment in a new product line i.e., Wee infant milk formula. This was a major capital investment decision that Dr. Krishnan had to take as the company never moved beyond the existing processed baby food product line. A market study was conducted to identify the potential market size, costs and expected cash inflows associated with ...
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  11. Pedagogical Innovations in Entrepreneurship Course

    AUTHOR(S) : Dr. Vinod Shastri, Head Academics & Research, Bennett University and Prof. Anil Kshatriya, Associate Professor, Institute of Management Technology, Nagpur
    PUBLISHED DATE: 13/07/2018
    PUBLISHER: ET Cases
    CATEGORY: ENTREPRENEURSHIP & STARTUPS
    PRODUCT: CASELET
    CASE ID: ENTP-2-0034, ENTP-2-0034A
    CASE LENGTH: 5 Pages
    DESCRIPTION:
    The objective of this caselet is to highlight an innovative approach for teaching an introductory course in entrepreneurship development at post graduate level. The authors have developed a tool for engaging the participants of entrepreneurship course by using an assignment-based learning technique. This caselet will help entrepreneurship educators understand the process of experiential learning for engaging a class in a practice-oriented course like entrepreneurship. When used in a business school ...
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  12. Saraswati Dairy and Laxmi Farm’s Integrated Agri-business model: Catalyst or Catastrophic?

    AUTHOR(S) : Dr. Nitin Ranjan and Dr. Tripti Sahu - International Institute of Management Studies
    PUBLISHED DATE: 04/07/2018
    PUBLISHER: ET Cases
    CATEGORY: ENTREPRENEURSHIP & STARTUPS
    PRODUCT: CASELET
    CASE ID: ENTP-2-0033, ENTP-2-0033A
    CASE LENGTH: 7 Pages
    DESCRIPTION:
    With the evolution of Indian economy and opening up of new dimensions of business, more number of Indian youth got obsessed by the entrepreneurship hype. Interestingly, this new generation of entrepreneurs had converted the rural area into the business laboratory from where they design, customize and begin their entrepreneurial journey. This case study illustrates an example of a young entrepreneur and his attempt to bring the potential of rural integrated agri-based projects into focus. The case ...
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  13. Are Assumptions Impeding Communications at Nikunj Builders?

    AUTHOR(S) : Dr. Archana Shrivastava, Associate Professor, Birla Institute of Management Technology, Greater Noida
    PUBLISHED DATE: 08/05/2018
    PUBLISHER: ET Cases
    CATEGORY: ORGANIZATIONAL BEHAVIOR
    PRODUCT: CASELET
    CASE ID: OB-2-0066, OB-2-0066A
    CASE LENGTH: 6 Pages
    DESCRIPTION:
    Miscommunication can happen due to lapses on the part of the sender, the receiver, or the channel used for communicating. There are various examples of management blunders that happen as a result of miscommunication at one level or another. Despite the best intentions from the sender and the receiver, several barriers inhibit effective exchange of information. While physical and other barriers related to language are easy to eliminate, the challenge arises when these barriers are subjective in nature ...
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  14. Parking Space Dilemma at Express Mall

    AUTHOR(S) : R. Muthukumar and Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 19/04/2018
    PUBLISHER: ET Cases
    CATEGORY: BUSINESS ANALYTICS
    PRODUCT: CASELET
    CASE ID: BA-2-0010, BA-2-0010A
    CASE LENGTH: 5 Pages
    DESCRIPTION:
    This caselet can be used to teach students/participants the concepts of statistics, such as measures of central tendency, variance and probability distribution, for determining the appropriate pricing and manpower requirement based on a parking lot’s demand. This case is based on the operational problem at Express Mall in Chennai, India. Kumaresan, the Managing Director of Express Mall, was deliberating on how to improve the customer experience at the parking lots as he had been receiving complaints ...
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  15. MCPL: Brand Switching Analysis and Forecasting using Markov Chain Model

    AUTHOR(S) : R. Muthukumar and Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 26/02/2018
    PUBLISHER: ET Cases
    CATEGORY: BUSINESS ANALYTICS
    PRODUCT: CASELET
    CASE ID: BA-2-0009, BA-2-0009A
    CASE LENGTH: 6 Pages
    DESCRIPTION:
    This caselet can be used to teach the students/participants the relevance of Markov Chain Model for forecasting in a brand switching situation. Written in the backdrop of consumer purchase behaviour of one of the (Celerio) car brands at Modern Cars Pvt. Ltd. (MCPL), this caselet enables an interesting discussion on how can the company arrive at an appropriate decision using Markov Chain Model. Ramakrishnan Chettiyar (Ramakrishnan), MD, MCPL, was deliberating on whether promotions would have any impact ...
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