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CASELET

CASELET

CASELETS, as opposed to case studies, are brief case studies ranging between 6–8 pages. Written in a more compact style with an appealing narrative, the caselets’ focus is on covering more depth in a given area. Every Caselet comes with a rigorously written teaching note. While case studies provide the width and depth required for a holistic analysis-based-discussion, caselets enable more in-depth analysis of a given managerial dilemma.

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  1. Modern Furniture: Plugging into Online Market

    AUTHOR(S) : Prof. Bhargav Revankar, Associate Professor, Global Business School, Hubli, Karnataka and Farheen Khan
    PUBLISHED DATE: 09/11/2020
    PUBLISHER: ET CASES
    CATEGORY: DIGITAL MARKETING
    PRODUCT: CASELET
    CASE ID: DM-2-0021; DM-2-0021A
    CASE LENGTH: 6 Pages
    DESCRIPTION:
    In the year 1967, MrRihan Khan Pathan, founded Modern Furniture. Later Mr.Adam Khan, Proprietor of the firm since 2005. In the year 2019, he thought to have Modern Furniture online where customers could buy furniture and have it delivered to their home or office. This could be his venture to be online venture will be an extension of his brick-and-mortar store, which had been very successful in Dharwad city, an Education city in the southern Indian state of Karnataka. Although Modern Furniture had ...
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  2. Time and Money: Home Investment Dilemma

    AUTHOR(S) : Dr. Abhinav Kumar Rajverma, Asst. Professor (Finance), Institute of Rural Management Anand (IRMA)
    PUBLISHED DATE: 04/11/2020
    PUBLISHER: ET CASES
    CATEGORY: FINANCIAL MANAGEMENT
    PRODUCT: CASELET
    CASE ID: FIN-2-0047; FIN-2-0047A
    CASE LENGTH: 5 Pages
    DESCRIPTION:
    In June 2018, Rajvarmans, a newly married couple, moved to Mumbai and needed residential accommodation. The case examines the quantitative benefits of renting vis-à-vis owning a house. On the one hand, the forced saving plan, pride of ownership, and security sense favored owning the house. On the other hand, renting benefits include affordability, flexibility in mobility and savings, and predictable monthly expenses. Should Rajvarmans opt for renting or owning a house under all circumstances? ...
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  3. The Basil Tree Day Care Centre

    AUTHOR(S) : Dr. Archana Patro, Assistant Professor, Finance & Accounting, Indian Institute of Management Rohtak and Mr.Ankit Sapra, Executive Post Graduate Programme in Management Student, Indian Institute of Management Rohtak
    PUBLISHED DATE: 30/10/2020
    PUBLISHER: ET CASES
    CATEGORY: FINANCIAL MANAGEMENT
    PRODUCT: CASELET
    CASE ID: FIN-2-0046; FIN-2-0046A
    CASE LENGTH: 7 Pages
    DESCRIPTION:
    This case revolves around a couple named Mr. Lalit Tiwari and Mr. Koyal Tiwari who have just been retired from their services and shifted back to their hometown in Haryana, India. After sitting idle for a couple of months, they decided to open a day care center in their house. They charted out the necessary prerequisites to start their new venture and finally started their Day Care Operations. Now, after a month of operation, they started to doubt their decision based on financial aspects. As both ...
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  4. New Zealand: Women Leadership in Pandemic Crisis

    AUTHOR(S) : Dr Sarika Lohana, Post- Doctoral Research Fellow, State Bank Institute of Leadership, Kolkata and Mrs. Sundara Krishna Soujanya, Assistant Professor, Aditya Global Business School, Surampalem
    PUBLISHED DATE: 29/10/2020
    PUBLISHER: ET CASES
    CATEGORY: LEADERSHIP
    PRODUCT: CASELET
    CASE ID: LEAD-1-0001; LEAD-1-0001A
    CASE LENGTH: 9 Pages
    DESCRIPTION:
    During the pandemic Covid 19, confirmed death cases are six times less in countries with women in power in comparison to the countries led by men. Will this positively influence us and garner our attention to elect and promote more women in power? On 26th October 2017, at the age of 37, Jacinda Ardern became the New Zealand youngest Prime Minister. The third female and the second one in the world to bear children during power. After being haunted by media about her personal plans to have children. ...
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  5. Irikkal Samaram: Kerala Textile Shop Women Workers’ Struggle for their Right to Sit

    AUTHOR(S) : Prof. Surya Prakash Pati, Assistant Professor, Human Resource Management Group, Indian Institute of Management Kozhikode
    PUBLISHED DATE: 28/10/2020
    PUBLISHER: ET CASES
    CATEGORY: HUMAN RESOURCE MANAGEMENT
    PRODUCT: CASELET
    CASE ID: HRM-2-0083; HRM-2-0083A
    CASE LENGTH: 6 Pages
    DESCRIPTION:
    The case describes the struggle of the Kerala Textile shop women workers against their employers for their right to sit (Irikkal Samaram). Forced to stand for long hours with little access to washrooms, the women in the textile shops suffered from various health challenges. Added to that, they were ‘policed’ by the employers for any observed deviations and subjected to a wage cut. Consequently, the women rose in protest against their employer. This case is discussed from various theoretical ...
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  6. Evaluation of Atal Pension Yojana using Time Value of Money

    AUTHOR(S) : Dr. Nalini G.S., Assistant Professor in Finance, Thiagarajar School of Management, Madurai and Adline Jenefaa A., PGDM Student, Thiagarajar School of Management, Madurai
    PUBLISHED DATE: 28/10/2020
    PUBLISHER: ET CASES
    CATEGORY: FINANCIAL MANAGEMENT
    PRODUCT: CASELET
    CASE ID: FIN-2-0045; FIN-2-0045A
    CASE LENGTH: 5 Pages
    DESCRIPTION:
    Atal Pension Yojana (APY) is a social security scheme introduced by the Prime Minister of India in 2015. This scheme aims to secure unorganised sector employees as they do not have any social security benefit. This scheme ensures the beneficiary gets a monthly pension of Rs. 1,000 to Rs. 5,000 from the age of 60 and the pension continues until his/her death. After the demise of beneficiary, his/her spouse is eligible to get the same pension until his/her expiry. Eventually, the fixed corpus amount ...
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  7. Location Dilemma: Winery & Vineyard

    AUTHOR(S) : Prof. Anguja Agrawal, Dr. Seema Laddha and MS. Devi, SIES College of Management Studies, Navi Mumbai
    PUBLISHED DATE: 15/09/2020
    PUBLISHER: ET CASES
    CATEGORY: OPERATIONS MANAGEMENT
    PRODUCT: CASELET
    CASE ID: OM-2-0048; OM-2-0048A
    CASE LENGTH: 6 Pages
    DESCRIPTION:
    This case aids in understanding the approaches to choose the best location for any business facility among available location options. This case let can be used in Operations Management subject while teaching the topic of “Plant Location” in Semester I/II of MBA/PGDM program This case let aids in understanding the application of Factor Rating Method, break even analysis and Porter’s Diamond Model to take decision for location of any facility of a business. Employed as an operations ...
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  8. Why should I stay indoors – Was the lockdown message loud and clear?

    AUTHOR(S) : Dr. Gauri Joshi, SCMHRD, Pune
    PUBLISHED DATE: 04/08/2020
    PUBLISHER: ET CASES
    CATEGORY: CONSUMER BEHAVIOR
    PRODUCT: CASELET
    CASE ID: CB-2-0024; CB-2-0024A
    CASE LENGTH: 8 Pages
    DESCRIPTION:
    The case is based on the 21-day lockdown period which was imposed in India to reduce the contagion of Covid-19. The situation created by the outbreak of the pandemic was never-like before and the entire country came to a standstill as movement was banned within and outside the country. The streets were deserted, and shops closed, and the police manned the streets day and night. It was war like situation, only difference was the unseen enemy!! The social-media had already created awareness on Covid-19 ...
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  9. Happiest Minds Keeping Customers Happy with Digitized, Monetized Content

    AUTHOR(S) : IBM India Pvt. Ltd.
    PUBLISHED DATE: 06/07/2020
    PUBLISHER: IBM Corp.
    CATEGORY: CORPORATE CASES
    PRODUCT: CASELET
    CASE ID: CC-2-0002
    CASE LENGTH: 3 Pages
    DESCRIPTION:
    Digital technologies are creating a sea change in the ways people find, consume, and share content. New capabilities are arising every day that were unimaginable a few short years ago. Today, you can download and read a bestselling novel instantly on your phone, click through interactive charts in an online newspaper, or listen to a live podcast during your evening commute. When Ashok Soota started Happiest Minds in 2011, he foresaw the power of digital technologies to transform and modernize companies ...
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  10. 22nd Parallel: Serving New Cities

    AUTHOR(S) : Dr. Seema Laddha, Dr. M.S. Devi and Prof. Anguja Agrawal, SIES College of Management Studies, Navi Mumbai
    PUBLISHED DATE: 17/06/2020
    PUBLISHER: ET CASES
    CATEGORY: MARKETING MANAGEMENT
    PRODUCT: CASELET
    CASE ID: MKTG-2-0084; MKTG-2-0084A
    CASE LENGTH: 3 Pages
    DESCRIPTION:
    22nd Parallel is one of the leading F&B enterprises in Vadodara, Gujarat. The firm started its journey with a vision to provide a great south Indian dining experience at Vadodara in the year 2011 and currently has 6 operational outlets under 2 brands. It started franchising from the year 2016 and while it saw great success with the franchise outlets within the city of Vadodara in terms of time taken to achieve operational break even, it has been noticed that the one outlet opened outside of Vadodara, ...
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  11. IBM Services Supports Acceleration of the White Revolution

    AUTHOR(S) : IBM India Pvt. Ltd.
    PUBLISHED DATE: 09/06/2020
    PUBLISHER: IBM Corp.
    CATEGORY: CORPORATE CASES
    PRODUCT: CASELET
    CASE ID: CC-1-0001
    CASE LENGTH: 7 Pages
    DESCRIPTION:
    IBM Private Cloud and IBM POWER 9 Servers optimizes mission-critical applications and infrastructure to stay agile and innovation-centered Business Challenge GCMMF , the owner of AMUL brand, aimed to grow its turnover almost threefold and expand the business to unchartered territories over a ten-year period. However a complex, multi-tier supply chain and siloed operations resulted in inefficiency due to lack of visibility across the supply chain. Transformation A tenfold growth in turnover over ...
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  12. Rise and Fall of a Business Leader – Floored After Hitting the Glass Ceiling

    AUTHOR(S) : Ms. Nidhi Gupta and Dr. Kapil Pandla, IMI Bhubaneswar
    PUBLISHED DATE: 18/05/2020
    PUBLISHER: ET CASES
    CATEGORY: ORGANIZATIONAL BEHAVIOR
    PRODUCT: CASELET
    CASE ID: OB-2-0075; OB-2-0075A
    CASE LENGTH: 8 Pages
    DESCRIPTION:
    This case study is about the rise of an exceptional woman business leader and one of the most celebrated bankers, Chanda Kochhar (Chanda), who joined ICICI Ltd., as a management trainee in 1984 and later shifted to ICICI Bank, one of the largest private sector banks in India and rose to the level of Managing Director and Chief Executive Officer. This case study discusses the rise of a woman business leader in a highly gender biased industry. This case study also reflects Chanda’s fearless personality ...
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  13. Grandpa Kitchen: Opportunity for Cause-Related Marketing

    AUTHOR(S) : A. Ramesh, Sr. Assistant Professor, Vignana Jyothi Institute of Management
    PUBLISHED DATE: 17/05/2020
    PUBLISHER: ET CASES
    CATEGORY: MARKETING MANAGEMENT
    PRODUCT: CASELET
    CASE ID: MKTG-2-0083; MKTG-2-0083A
    CASE LENGTH: 5 Pages
    DESCRIPTION:
    In 2017, Narayana Reddy (Narayana), a Good Samaritan, lovingly called Grandpa all over the world, launched Grandpa Kitchen, a popular cooking channel, on YouTube. There are over 260 cooking videos on the channel showcasing various dishes but made in epic style or gargantuan size in open fields using firewood. The food made was later distributed to the children and poor. The channel garnered more than six million subscribers by 2019. Narayana died on October 27th 2019 at the age of 73 years and his ...
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  14. MoviePass’ Disruptive Subscription Model: Benefiting Competitors?

    AUTHOR(S) : Bala Bharathi Yelamanchi and Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 19/09/2019
    PUBLISHER: ET Cases
    CATEGORY: ENTREPRENEURSHIP & STARTUPS
    PRODUCT: CASELET
    CASE ID: ENTP-2-0042, ENTP-2-0042A
    CASE LENGTH: 6 Pages
    DESCRIPTION:
    Often dubbed as "Netflix for movies", MoviePass aimed to disrupt the American movie business by introducing the subscription-based pricing model as against the pay-per-view pricing model prevalent for quite a long time. Though the fledgling subscription service began in 2011, its game changing subscription plan launched on August 15th 2017 disrupted the American movie business which had long been plagued with decreasing theatre admissions and increasing ticket prices. With Mitch Lowe as its CEO (earlier ...
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  15. Embrace Infant Warmer: Design, Disruption and Distribution

    AUTHOR(S) : Vandana Jayakumar and Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 08/05/2019
    PUBLISHER: ET Cases
    CATEGORY: ENTREPRENEURSHIP & STARTUPS
    PRODUCT: CASELET
    CASE ID: ENTP-2-0041, ENTP-2-0041A
    CASE LENGTH: 6 Pages
    DESCRIPTION:
    This case study can be used to illustrate how a structured classroom pursuit can result in a game-changing product. In 2007, four students with diverse educational backgrounds, met at the 'Design for Extreme Affordability' course at Stanford's d.school where they were given 'The Extreme Challenge' - to design an incubator which costed 1% of state-of-the-art incubators costing $20,000. The low-cost incubator would help pre-term and low-birth-weight babies in developing countries survive, many of whom ...
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