CASELET

Clear Picture TV Co., one of the prominent colour televisions manufacturers and marketers in India, catered to the semi urban and rural customer, where cost and product quality and reliability were the key factors in the purchase decision. The entry of the Korean and Japanese multinationals dramatically altered market dynamics; and the company’s market position was under serious threat. Raj Singh, the CEO had to take immediate steps to push up flagging sales. The case demonstrates the inter ...

This caselet highlights the importance of having a website which serves the need of a corporate to have an identity over the Internet. Roshni Travel Services Pvt. Ltd. (Roshni Travels), a leading travel agency headquartered in Mumbai has been operating its business for over a decade but still hasn’t developed a modern website amidst huge competition from online portals such as Make My trip, Yatra, Goibibo and many more. Roshni Travels wants to expand its business by establishing its presence ...

This caselet is used to introduce the students/participants to the concept of logistics regression and multiple regression in the backdrop of the the dilemma of identifying the right students for Centre for Learning Solutions (CLS), a subsidiary of the Media Conglomerate – TNW Group. CLS was engaged in the business of imparting vocational training, certifications and corporate education in wide range of subjects and operates learning centres at various locations in India. Dr. Harish Menon (Dr. ...

This caselet can be used in advanced statistics and analytics courses. It enables to discuss Analysis of Variance (ANOVA) concept and provides a scope to get insights on the analysis results. Shalini Arora (Shalini), Co-founder and Marketing Manager at Arogya Juice Products Pvt. Ltd. (Arogya), a small-scale juice manufacturer, was pondering on Arogya’s expansion and launch of products in Mumbai and across the state of Maharashtra. However, Shalini wanted to know the preferences of customers ...

This caselet is used to introduce the students/participants to the concept of demand estimation for a new product in the backdrop of ‘QUIK.com’, an online budget hotel startup. Two alumni of IIT Delhi - Arun Padmanabhan (Arun) and Varun Ganesh (Varun) decided to launch a new online budget hotel venture after many discussions and deliberations. Both approached two investors - Pankaj Patel (Pankaj) and Sanjay Saxena (Sanjay) to get investment for their proposed venture. Although the industry ...

Sajdhaj, Marriage Decorator Pvt. Ltd. is a leading Décor organization in Indore. The group had redefined wedding décor in Central India and established unparalleled stance in the area. The major areas of décor expertise of Sajdhaj are creative décor concepts, décor structures, floral décor, lighting décor, fabric décor, crystal décor and thematic décor. For execution of its mega projects, Sajdhaj had multiple ...

This Caselet highlights a typical ethical dilemma of Gudigantala Rajanna. On one side, he had to uphold the values that his parents nurtured in him since childhood and on the other he had to keep his promises to the voters. After becoming a ward councillor and after an incessant pursuit of getting drinking water facility to his ward, he was in a dilemma to consider the bribe from the person who was awarded the contract.
Pedagogical Objective The objective of this case is to help understand and ...

Sherazi Automation, one of Australia’s largest automation system integrators, was founded by Troy Sherazi in 1985. It provided Automation services to its end users who mainly catered to industry verticals like Oil & Gas (O&G), Metals & Mining (M&M), Food & Beverage (F&B), etc.
In 2013, David Sherazi become the CEO of the Sherazi Automation. He played a significant role in continuing the vision of the founder, Troy Sherazi.
Over a period of three decades ...

India is one of the fastest developing countries in the world which has a large population under darkness that hampers its economic growth. Energy security is one of the important factors, which decides the economic health of the nation. The first thing, which India needs to work on to become a developed nation, is to meet the electricity demand. One form of energy that can reduce energy deficit is Nuclear energy. Nuclear energy is always associated with negative notions related to its safety. Nuclear ...

This case captures the experiences of Geetika Dhawan (Geetika), an Assistant Professor in the ‘Fine Arts’ Department of National University of Liberal Education (NULE). The case initially narrates unpleasant events that happened during the opening session of course titled, ‘Introductory Course on Sculpture’ being conducted by Geetika. Later part of the case provides rich information about the case setting and the protagonist. Looking at the events of her opening class, Geetika ...

The RBI has issued a Payments Bank (PB) licence to Department of Posts (DoP), along with 10 competing organisations in August 2015. Over the years, the DoP has struggled financially and its annual deficit has shown an increasing trend during 2013-16 period. On the positive side, as against a total of 40,000 branches of all scheduled commercial banks, DoP has a network of 140,000 rural post offices. Moreover, 85% of these post offices are located in the rural areas manned by locally known workforce. ...

The caselet highlights the importance of applying the accounting concepts and conventions mandated by Institute of Chartered Accountants of India (ICAI) for preparation of final accounts by the business enterprises. It begins with a brief history about the formation of sole proprietorship business entity ‘MP Taps and Fittings Enterprise’ and then talks about various business activities and transactions during the year. Through this, the case tries to bring to the light the importance of ...

The growth of Indian Real Estate sector has been enormous over the past decade and it is expected to reach $180 billion by 2020. With such growth trends, protecting the Environment is the need of the hour. For this purpose, Environmental Impact Assessment (EIA) guidelines were introduced in 1994 and amendments were made accordingly. Buildings with built up area more than 20,000 sq. meters, which are entitled as category B1 projects, came under the ambit of EIA. This case includes different stages ...

Deepak, a young pharmacy graduate was vibrant, a dynamic sales person and a consistent performer. Deepak started his career in 1992 at newly formed Headquarters (HQ) – Satara. He excelled new product performance and received many awards at Sagar India Ltd for the same. Over the years as sales increased, the company faced problems with distribution due to which Deepak suffered setbacks in earning incentives and was also fighting with his own competencies to come off full potential. For the first ...