Rash, Brash and in it for the Cash?
Synopsis
This Case Flyer enables a discussion on an interesting aspect of booming entrepreneurial activity in India – behavioral traits of new/1st generation/young Indian entrepreneurs. Given the reducing age of entrepreneurs, it tries to establish a relationship between the age and experience of entrepreneurs and their behavior. It compares the behavioral traits of post-2008 entrepreneurs with that of pre-2008 entrepreneurs and helps debate on the reasons behind change in entrepreneurial behavior. The Case Flyer ends with the possible suggestions for new age entrepreneurs that would help them have all the required behavioral traits to be a successful entrepreneur.
Before the Case Flyer Discussion
The participants should mandatorily read about (and analyze) the Founders of the top Indian entrepreneurial ventures such as Flipkart and Snapdeal, started around 8–10 years ago and are still in business.
Suggested Reading for the Faculty
- • Donald N. Sull, “Why Good Companies Go Bad”, Harvard Business Review, July-August 1999 – To understand the framework on ‘Dynamics of Failure’ and share the same with the students
Case Positioning and Setting
This Case Flyer can be used in an MBA Program on Entrepreneurship, to be taught in the beginning of the course. When the participants are being taught about starting of a business, this Case Flyer will be helpful in understanding the behavioral landmines that can be pre-empted with a reasonable understanding of the reasons for inappropriate entrepreneurial behavior and the relevant steps to be taken to avoid improper entrepreneurial behavior that can endanger the very existence of the entrepreneurial venture.
Preamble to this Case Flyer Analysis
On the basis of information provided in the base article, this Case Flyer tries to analyze the behavioral traits of new age Indian entrepreneurs and draw relevant insights from the same. While classifying the traits as positive and negative behavioral traits, it attempts to identify the reasons behind these traits and how the traits of pre-2008 entrepreneurs differ from those of post-2008 entrepreneurs. On the basis of the analysis, the Case Flyer also tries to give some suggestions to new age Indian entrepreneurs on the required behavioral traits to be a successful entrepreneur. The Case Flyer discussion was orchestrated accordingly [Exhibit (TN)-I].........
Case Analysis/Case Flyer Discussion
Before beginning the Case Flyer discussion, the students were asked the following questions as a warm-up exercise:
Question 1: Can you name the top ten Indian startups/entrepreneurial ventures that were started in the past 8–10 years and are still in business?
Response from the students/participants: Flipkart, InMobi, Olacabs, OYO Rooms, Snapdeal, Jabong, IRCTC, Zomato, Bookmyshow, Redbus, Quikr, OLX, Bigbasket, Fabfurnish, Pepperfry, Paytm, Hector Beverages, etc.
This was largely based on the mandatory exercise that they were asked to carry out before this Case Flyer’s discussion.
Question 2: What is common amongst all of them?
Response from the students/participants:
1. All these companies are eCommerce companies or digital companies
2. They have been started by 1st generation entrepreneurs
3. Most of these are either in lifestyle retailing or in grocery retailing
4. Most of them have been started by two people – one being adept at technology and the
other in business and marketing, thereby complementing each other
5. Not all of the founders have relevant experience in the their chosen field of business
6. It can be guessed that most of them must have had good mentors
7. The average age of all these founders is around 28–35 years
8. All of them come with a high pedigree
9. None of them have been in news for wrong reasons (i.e., wrong behavior such as being abrasive, intrusive, vitriolic, impulsive, immature, illogical, etc.)
This question and answer session sets the background for discussing the contents of the Case Flyer.
Before this Case Flyer’s questions can be attempted, the students/participants should be encouraged to capture a broad framework/synthesis of the base article that can serve further analysis. The analysis and the insights have been captured in Exhibit (TN)-II. Alternatively, the same can be given as written assignment before the classroom analysis and discussion...............
Exhibits
Exhibit (TN)-I: Discussion Dashboard
Exhibit (TN)-II: Investors and Mentors' Experiences with the New Age Entrepreneurs
Exhibit (TN)-III: Stages of Entrepreneurial Development
Exhibit (TN)-IV: Differences between an Entrepreneur and an Intrapreneur
Exhibit (TN)-V: Positive, Negative and Neutral Behavioral Traits of Young Indian Entrepreneurs
Exhibit (TN)-VI: Relationship between Age, Experience and Entrepreneurial Behavior
Exhibit (TN)-VII: 5Ps of Business and Relevance of Age and Experience of Entrepreneurs
Exhibit (TN)-VIII: Positive Traits* getting Converted into Negative Traits
Exhibit (TN)-IX: The Dynamic of Failure
Exhibit (TN)-X: Classification of Entrepreneurs' Behavioral Traits
Exhibit (TN)-XI: Behavioral Traits of Entrepreneurs
Exhibit (TN)-XII: Entrepreneurial Traits: Inborn or Learnt?
Exhibit (TN)-XIII: Checklist for New Age/First Generation Entrepreneurs
Exhibit (TN)-XIV: Sources of Conflict and Conflict Resolution