SEO Playing a Role in Driving Quality Leads for an Education Institution
Introduction
Learning Gurukul, a PAN India-based institution was looking to expand its business by driving more enrollments for its courses, certificate and master certification programs. Currently it operates out of 5 cities in India – Mumbai, Delhi, Surat, Bangalore and Chennai. The management of Learning Gurukul was inviting proposals from Search Engine Optimization (SEO) consultants to help them optimize their website.
About Learning Gurukul
Learning Gurukul an education training institute formed in the year 2010, was having its presence in 5 cities – Mumbai, Delhi, Surat, Bengaluru and Chennai with over 110 centers across these cities. These centers offer courses and provide training in areas of business consulting, data analytics and social media marketing. It has been one of the fastest growing institutions and it engages key stakeholders from education, business, government, non-profits, and local communities. Their goal is to create real solutions to the world’s global sustainability challenges and teach students skillset which makes them job-ready.........
Target Market
Learning Gurukul offers PG courses, certificates, and degrees in Business Analytics and Master of Business Strategy. Historically, the majority of its students come from the cities of the respective centers where they run the courses. But increasingly many international students have also shown interest for their Master’s courses and students especially fly down from the USA and Middle East since these places are hubs for big corporates and start-ups..........
The Industry Challenge
• There is a lot of competition for such courses and there is also a huge competition with Universities in respective cities.
• .........
Learning Gurukul’s Strategy
The management of Learning Gurukul seeks a qualified vendor to help their prospective students find programs offered by them when students search for MBA courses on Google and other search engines..........
Assignment Questions
I. Provide Learning Gurukul with a SEO plan and suggest how would you start optimizing their website.
II. ...............