Should there be a Cap on the Number of Brands a Celebrity Endorses?
Preamble
The purpose of this Teaching Plan is neither to outline the answers to Case Debate’s discussion questions nor to suggest an ideal way of conducting an effective debate basis the given topic. It is more to share the authors’ perspectives, basis their classroom orchestration of this Case Debate, on possible ways of orchestrating this Case Debate.
Purpose of Case Debate
Purpose of this Case Debate, which is a prelude to the Case Method of Teaching, is to inculcate the following skills [Exhibit (TP)-I] that would amply benefit the participants during their careers............
As this Case Debate is based on a very generic topic, the purpose is not to dwell into only the research-based inputs but more to prepare the students/participants for the process of case discussion – except that while the case discussion would be based on the case facts, the Case Debate encourages the students/participants to present their ideas with no rigorous business dilemma.
Classroom Orchestration Format
While the faculty has liberty to orchestrate this Case Debate in his/her desired format – like individual presentations, group discussions, group presentations, group debate, written assignments, role plays, etc., – it is suggested that each individual participant must be encouraged and mandated to participate given the purpose of this product as outlined above. Depending on the time availability, the number of students in the given class, the positioning of this Case Debate, the faculty may choose to orchestrate this Case Debate with clear learning outcomes...........
Exhibits
Exhibit (TP)-I: CASE DEBATE – SKILL SCOPING
Exhibit (TP)-II: ASCI Guidelines for Celebrity Endorsements
Exhibit (TP)-III: Classroom Orchestration Plan – Should there be a Cap on the Number of Brands a Celebrity Endorses?