Silver Lining in the Cloud: Spreading Wings at Fashion Vista
Fashion Vista was a dream child of Sanjay Sampath (Sanjay), a Non-Resident Indian (NRI), with more than thirty years of experience in the fashion industry. It was Sanjay’s passion for his project and his will to succeed, that brought the company to its current position. Fashion Vista currently caters to more than 10,000 institutional customers in 14 countries across the globe. The company takes pride in having a number of top apparel exporters as its clients.
The company develops software solutions exclusively for the fashion industry. It is a 100% family-owned firm. Headquartered in Bangalore, India, the company has operations in Asia, United States and Europe. Fashion Vista has a strong team of 90 professionals in the areas of business development, support and implementation,
spread across 3 continents..............
New Beginning
The company, which was then a France based global leader in providing B2B supply chain management solutions for apparel and textile industry, collaborated with a leading Fashion Academy in India in the year 2001 for offering B2B Technology Curriculum. This marked the advent of Fashion Vista in India.
It was in 2001 that Fashion Vista experienced its major achievement when Infinity Exporters Ltd., one of the successful exporters in India, implemented Phase I of the internet-based, B2B value chain solution designed for apparel retail, wholesale, import/export and manufacturing business............
Strategies for Growth
The company has distinguished itself from its competitors by serving a niche segment of the fast-growing apparel market. It provides On-Demand Web PLM, Product Data Management (PDM) and ERP solutions exclusively for the fashion industry at an affordable price. These software facilitate collaboration between retailers, brands and private labelled manufacturers to their suppliers, buying offices and other trading partners.
The ERP solution developed by the company has an in-built configuration which is flexible. This means that the company does not prepare fully customized software. While little customization can be done at the client’s level, no customization is done at the basic software level. This helps the company reduce the maintenance cost............
Future Prospects
Fashion Vista is doing well in its current offerings. After doing a market study, Sanjay concluded that today’s customers want applications with intelligent interface and not buttons that need to be pressed each time the customer wants to use it. He perceives that the success or failure of an application is based on how well it satisfies a customer and how well the application can connect with the user. Hence, the company is now gearing up to provide solutions on mobile phones...........
Assignment Questions
I. How Fashion Vista differentiates itself from other companies having similar offerings?
II. What attracts the company to move to a contemporary platform in offering its services?
III. ................