The Walt Disney: Strategic Acquisition for Achieving Creativity
The Walt Disney Company is a leading family entertainment and media enterprise with total assets of 81,241 million USD. The product portfolio of Walt Disney includes: consumer products, interactive media, media networks, parks and resorts, and studio entertainment. Studio entertainment has been the oldest and the core offering of Walt Disney since its foundation. Today, Disney Studio has its presence throughout the world through its consumers’ offerings namely movies, music and stage plays. Few big revenue generation movies recently released by Walt Disney Studio and its affiliates are: Long Ranger, Monsters University, Frozen, Super Buddies and a long lasting list. The Walt Disney Company releases Feature Films under the banners of Walt Disney Animation Studios and Pixar Animation Studios; Disneynature; Marvel Studios; Lucasfilm; and Touchstone Pictures. Not very long ago, Walt Disney Animation Studio was the lone banner under which Disney had been releasing its Feature Films. However, during last one and half decade Walt Disney had made the successful acquisitions or alliances of/with other banners namely Pixar, Marvel, Playdoms, and Lucasfilms. These acquisitions/alliances augmented the efficacy of Disney Studios.
In 2013, Walt Disney Company was a leading diversified international family entertainment and media enterprise. Disney is one of the world’s most creative companies responsible for creating some of the world’s most beloved characters and enduring stories. It had five business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media.......................
Acquisition of Walt Disney
All Disney acquisitions have been profitable companies in themselves, with an edge that could take Disney forward. Most of Disney’s Acquisitions have been in its Studio entertainment segment whether it be technology, the Intellectual properties or delivery avenues. Disney focused on going from strength to strength. The fact that these acquisitions were bringing in a lot of revenue only sweetened the deal..........
Differences in Work Culture of both the companies
Disney was a big company with around .15 million employees. . At Disney, people followed tight schedules and processes even while they had to made creative decisions. In contrast, Pixar was an organic organization. At Pixar, there were huts instead of cubicles and employees mostly dressed in Hawaiian shirts and scooters. There was freedom of communication across hierarchies/levels. Even more Pixar was free from hierarchies and rigid organizational structure............
Segment Wise Annual Growth
• Playdom
Today, the gaming industry is one of the most significant part of the highly diverse entertainment industry. In the gaming world one of the fastest and the most creative sectors raised a star organisation named Playdom. Playdom, within 30 months of operation, established itself as the most happening thing in the gaming industry and become the pacesetters. Its area of expertise was building popular games for social networks, enjoyed by people all over the world. It managed to engage a whopping 42 million active players each month through games like Social City, Sorority Life, Market Street and Bola.........
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• Lucas Films: Disney ventures into a galaxy far, far away
In 2012, the entire StarWars fandom was rocked by the announcement that Disney was buying Lucasfilms. The news sent a wave of cheer amongst the fans, those who were waiting for more Star Wars films. Disney did not disappoint, announcing Star Wars Episode VII to start production in 2015.Disney’s acquisition of Lucasfilms has more to it than just another trilogy. Before Bob Iger finally decided on acquiring Lucasfilms he sat down and watched all six Star Wars movies again. It was not that he hadn’t seen them before. But this time, he did it with a notepad and pencil in hand. He had to research to do as Disney was in secret negotiations with the franchisee owner, George Lucas...........
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Exhibits
Exhibit I: List of Movies Produced by Disney and Pixar
Exhibit II: Showing the Dominating position of Steve Jobs in Disney
Exhibit III: Recent Popular Movies with Marvel Character
Exhibit IV: Disney Buys Lucasfilms
Exhibit V: List of Lucasfilms Division and Product
Exhibit VI: Financials Before Acquisition and After Acquisition
Exhibit VII: Disney World
Exhibit VIII: Balance Sheet of Disney
Exhibit IX: Liabilities and Equity Numbers of Disney
