Williams & Williams: Plant Location Dilemma
Williams & Williams, one of the traditional home furniture-makers in the US, was established in 2010 by Williams Cooper (Williams) in Atlanta. The company initially sold furniture produced by local manufacturers. The company had two distribution centres at New York and Los Angeles. But over the years it started designing its own furniture from Atlanta. The company’s central location added to its advantage as it could offer better service and delivery to its clients when compared to other stores. The intricate carvings, the straight elegant lines, the finish and the furnishing had made Williams & Williams’ furniture a rage in the US. Williams & Williams’ products included chairs, tables, sofa sets, dining tables, dressing tables and wall mountings. Exhibit I provides pertinent production and distribution costs as well as plant apacities...........................
Exhibits
Exhibit I: Details of Production and Distribution Costs at Williams & Williams’ Plants
Exhibit II: Estimated Details of New Plant