Lateral Moves
Synopsis
This Case Flyer enables a discussion on the concept of lateral hiring, a prominent trend among Indian startups. Taking cue from the increasing trend of experienced executives leaving their stable and comfortable jobs with MNCs to join the startups, this Case Flyer debates on the reasons, advantages and disadvantages of this trend for the executives and the startups. It helps analyze two important aspects related to this trend – the qualities required in an individual to join the startup bandwagon as a lateral hire and the stage of the startup at which lateral hires are required.
Prerequisite Conceptual Understanding and Before the Case Flyer Discussion
- • Gary Dessler and Biju Varkkey, “Human Resource Planning and Recruiting”, Human Resource Management, 12th Edition, Dorling Kindersley (India) Pvt. Ltd., 2011
Suggested Reading
- • Priyanka Pani and Adith Charlie, “B-schools too join the e-commerce bandwagon”, http://www.thehindubusinessline.com/news/education/bschools-too-join-the-ecommercebandwagon/article7109816.ece, April 16th 2015 (accessed date: October 7th 2015) – To know about the e-commerce specific courses being offered or being planned to be offered by the Indian B-schools
Case Positioning and Setting
This Case Flyer can be used for:
- • MBA Programs in Entrepreneurship and Human Resource Management to explain the concept of lateral hiring
Preamble to this Case Flyer Analysis
This Case Flyer is primarily meant to debate on the efficacy of experienced Indian executives joining Indian startups i.e., who gets benefited out of this trend? How would the executives get benefited? How would the start-ups get benefited? What are the inherent risks for executives as well as for the startups? While startups may offer several benefits, the challenges and risks are equally daunting. What are these benefits and risks? The Case Flyer’s classroom orchestration was conducted accordingly [Exhibit (TN)-I]. The classroom analysis of the Case Flyer was carried out by discussing the questions of the Case Flyer sequentially. In each section, the participants had an elaborate discussion on one of the questions which formed the ‘anchor point of discussion’ for the given section...........
Case Analysis/Case Flyer Discussion
I. Experienced Indian Executives Joining Startups: Trend Analysis
The discussion in this section was focused on analyzing the trend of experienced Indian executives joining startups, as highlighted in the base article1. Accordingly, the discussion was carried out in the classroom using some matrices and examples. Most importantly, the purpose of this section was to let the participants appreciate the reasons and expectations of experienced executives at well-established companies leaving their cushiony jobs and opting to work with startups.
• Comparison of old and new profiles of experienced executives [Exhibit (TN)-II]
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a. Previous Employer – All of these executives worked with very big brands (like Unilever, GSK, Godrej, HCL, Coca-Cola, American Express, Airtel, Nestle, etc.)
b. New Role – Out of the 11 executives listed in the base article, barring 4, all others were brought into the startups as Business Heads. This indicates startups’ expectations from the lateral hires, which also indicates their potential not being fully utilized in their incumbent companies (the base article points out that one of the reasons for leaving is lack of growth opportunities)
c...................
Exhibits
Exhibit (TN)-II: Profiles of 11 Experienced Executives
Exhibit (TN)-III: Startup Material
Exhibit (TN)-IV: The Skill-Will Matrix
Exhibit (TN)-V: Stage of the Start-Up for Hiring Lateral Hires
Exhibit (TN)-VI: Reasons behind Experienced Executives Leaving Established Companies to Join Startups
Exhibit (TN)-VII: Expectations of Experienced Employees
Exhibit (TN)-VIII: Maslow’s Hierarchy of Needs Theory
Exhibit (TN)-IX: Scaling-up of a Startup