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  1. Sonalika International Tractors Ltd.

    AUTHOR(S) : IBM India Pvt. Ltd.
    PUBLISHED DATE: 25/08/2021
    PUBLISHER: IBM Corp.
    CATEGORY: CORPORATE CASES
    PRODUCT: FREE PRODUCTS
    CASE ID: CC-2-0004
    CASE LENGTH: 2 Pages
    DESCRIPTION:
    Sonalika International Tractors Ltd. Sonalika International Tractors Ltd. (Sonalika) upgraded its existing IT infrastructure to get more from its critical back-office systems. In collaboration with IBM Business Partner Integrated Tech9labs Pvt. Ltd., the manufacturer migrated to a more robust, scalable environment backed by IBM® Power® Systems and IBM Storage technology. Business challenge Wanting to upgrade its SAP environment, Sonalika International Tractors Ltd. also needed to update ...
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  2. Case Suite on Evolution of the Indian ATM Industry and the Role of EPS

    Case Suite on Evolution of the Indian ATM Industry and the Role of EPS

    PUBLISHED DATE: 22/01/2018
    PUBLISHER: ET Cases
    PRODUCT: CASE SUITE
    CASE LENGTH:

    Mani Mamallan, Founder, Chairman and Managing Director, Electronic Payment and Services (P) Ltd., discusses about the Indian ATM Industry’s Landscape and shares the experiences of his entrepreneurial journey

    DESCRIPTION:
    Case Suite on Evolution of the Indian ATM Industry and the Role of EPS with Aditya Saavant Here, Aditya Saavant, General Manager - Technology, Electronic Payment and Services (P) Ltd., explains EPS’ Centralized Monitoring Tool and how it helps in real-time monitoring of the ATM networks, 24/7 and 365 days per year Evolution of the India ATM Industry with Vidya and Manprit Here, Vidya Mani Mamallan, President - HR & Administration, Electronic Payment and Services (P) Ltd., and Manpritt ...
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  3. Case Suite on Disaster Management at Hospitals: Care Hospital's Response to Hudhud

    Case Suite on Disaster Management at Hospitals: Care Hospital's Response to Hudhud

    PUBLISHED DATE: 22/01/2018
    PUBLISHER: ET Cases
    PRODUCT: CASE SUITE
    CASE LENGTH: 26.66 Minutes

    In this video, Ashim Kumar, Facility COO, CARE Hospitals, Vizag, explains the situation at the hospital during Hudhud and the significant role played by the staff at every level in disaster management.

    DESCRIPTION:
    In this video, Ashim Kumar, Facility COO, CARE Hospitals, Vizag, explains the situation at the hospital during Hudhud and the significant role played by the staff at every level in disaster management. Dr. Mohan Maharaj, Medical Director, CARE Hospitals, Vizag, explains the situation at the hospital during Hudhud and the working of the contingency plan. Susan Roberts, Nursing Superintendent, CARE Hospitals, Vizag, explains the preparedness of the nursing staff in tackling the situation arising out ...
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  4. Case View with Bidisha Nagaraj - Schneider Electric’s B2B Branding: ‘Life Is On’ for a ‘Brand Business’

    AUTHOR(S) : Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 22/12/2017
    PUBLISHER: ET Cases
    CATEGORY: BRAND MANAGEMENT
    PRODUCT: case view
    CASE ID: BM-1-0019B
    CASE LENGTH: 18 Pages
    Case View with Bidisha Nagaraj - Schneider Electric’s B2B Branding: ‘Life Is On’ for a ‘Brand Business’
    DESCRIPTION:
    Bidisha has 25 years of cross-industry experience in Marketing. A thought leader and a strategic marketing expert, she has spent a significant time of her career in Technology, Retail and Entrepreneurship. Her assignment portfolio has a well-rounded mix of Fortune 500 companies as well as Indian Early stage Start-Ups. Bidisha’s experience includes assignments in India as well as Asia Pacific regions. Starting off her career in Advertising with Lowe Lintas, on the Unilever business, she moved ...
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  5. Case View with Aashish Vaishnava - Golf and the Art of Networking

    AUTHOR(S) : Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 15/11/2017
    PUBLISHER: ET Cases
    CATEGORY: ORGANIZATIONAL BEHAVIOR
    PRODUCT: case view
    CASE ID: OB-1-0064B
    CASE LENGTH: 33 Pages
    Case View with Aashish Vaishnava  - Golf and the Art of Networking
    DESCRIPTION:
    Aashish Vaishnava, CEO | GOLF COURSE ARCHITECT, Exclusive Partner (Asia) – International Design Group, UK Aashish has been a passionate golfer from his childhood and his passion made him design a golf course when he was just 16. With over 12 years of professional Golf Course Design experience, Aashish has designed over 15 Golf Courses so far and he has realized that Golf is not just a sport; it’s an industry in itself. Aashish’s passion doesn’t stop at Golf Course Design & ...
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  6. Case View With Adnan Chara - Indian Toy Industry

    AUTHOR(S) : Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 16/09/2017
    PUBLISHER: ET Cases
    CATEGORY: STRATEGIC MANAGEMENT
    PRODUCT: case view
    CASE ID: STG-1-0052B
    CASE LENGTH: 15 Pages
    Case View With Adnan Chara - Indian Toy Industry
    DESCRIPTION:
    Adnan Chara, CEO and MD, Imagician Playthings LLP Adnan Chara, one of the better known names in the toy and gaming industry of India is currently promoting his venture Imagician Playthings with the vision of providing strong and aggressive pan India – off-line and on-line distribution services to all international, Indian & OEM brands who are either un-distributed or, are not distributed well and make these top quality kids products/ brands reach all corners of the country. In 23 years ...
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  7. Case View with Neelima Burra (A) - Edible Oil Retailing in India and the Role of Cargill Foods India

    AUTHOR(S) : Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 11/09/2017
    PUBLISHER: ET Cases
    CATEGORY: SALES AND DISTRIBUTION MANAGEMENT
    PRODUCT: case view
    CASE ID: SDM-1-0003B-1
    CASE LENGTH: 16 Pages
    Case View with Neelima Burra (A) - Edible Oil Retailing in India and the Role of Cargill Foods India
    DESCRIPTION:
    Neelima Burra, Chief Markerting Officer and Business Head - Health & Wellness, Cargill India Pvt. Ltd. A Business Leader with 17+ years of Sales and Marketing Experience in FMCG, Consumer Durables, FMCD, and Healthcare Industry. Built strong and profitable businesses in B2C, B2B & Retail space by encouraging consumer oriented Brand Marketing, Integrated Business Planning and thought leadership to stay ahead of curve with diverse thinking. Neelima work as Chief Marketing Officer and Business Head ...
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  8. Case View with Neelima Burra (B) - Cargill Foods India’s Sales Force Automation

    AUTHOR(S) : Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 11/09/2017
    PUBLISHER: ET Cases
    CATEGORY: SALES AND DISTRIBUTION MANAGEMENT
    PRODUCT: case view
    CASE ID: SDM-1-0003B-2
    CASE LENGTH: 5 Pages
    Case View with Neelima Burra (B) - Cargill Foods India’s Sales Force Automation
    DESCRIPTION:
    Neelima Burra, Chief Markerting Officer and Business Head - Health & Wellness, Cargill India Pvt. Ltd. A Business Leader with 17+ years of Sales and Marketing Experience in FMCG, Consumer Durables, FMCD, and Healthcare Industry. Built strong and profitable businesses in B2C, B2B & Retail space by encouraging consumer oriented Brand Marketing, Integrated Business Planning and thought leadership to stay ahead of curve with diverse thinking. Neelima work as Chief Marketing Officer and Business Head ...
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  9. Case View with Amit Sarda and Natasha Tuli - Organic Aromatherapy Brand, Soulflower: Segmentation by Star Signs and Spreading Happiness by Spreading Aroma

    AUTHOR(S) : Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 11/09/2017
    PUBLISHER: ET Cases
    CATEGORY: BRAND MANAGEMENT
    PRODUCT: case view
    CASE ID: BM-1-0018B
    CASE LENGTH: 10 Pages
    Case View with Amit Sarda and Natasha Tuli - Organic Aromatherapy Brand, Soulflower: Segmentation by Star Signs and Spreading Happiness by Spreading Aroma
    DESCRIPTION:
    Amit Sarda, Managing Director, Soulflower Amit Sarda (Sarda) is credited with pioneering the concept of natural skin and hair care in India. At a time when aroma, natural soaps and oil blends for hair and skin were considered to be an upper class indulgence, he launched the Soulflower brand which became immensely popular among a growing section of the society that was becoming conscious of wellness and personal care. Sarda came out with a bevy of indulgence products at competitive prices. And with ...
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  10. Case View with Prince Khanna - Social Media Influencer Marketing

    AUTHOR(S) : Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 23/08/2017
    PUBLISHER: ET Cases
    CATEGORY: DIGITAL MARKETING
    PRODUCT: case view
    CASE ID: DM-1-0009B
    CASE LENGTH: 7 Pages
    Case View with Prince Khanna - Social Media Influencer Marketing
    DESCRIPTION:
    An interview with Prince Khanna, Founder & CEO at Engagelyee, Founder & CEO at Eleve Media Prince is the Founder & CEO of Eleve Media – India’s top-most Influencer Marketing platform, enabling marketers to co-create content with online Influencers, Celebrities & Bloggers. With over 8 years of experience in the Digital Media and Marketing space, Prince has previously spearheaded MensXP.com the business unit of Xpert Media Technology and India’s fastest growing E-mag ...
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  11. Case View with Saurabh Doshi - Facebook’s Bandstand: MAPing Customer Engagement in India

    AUTHOR(S) : Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 23/08/2017
    PUBLISHER: ET Cases
    CATEGORY: DIGITAL MARKETING
    PRODUCT: case view
    CASE ID: DM-1-0008B
    CASE LENGTH: 9 Pages
    Case View with Saurabh Doshi - Facebook’s Bandstand: MAPing Customer Engagement in India
    DESCRIPTION:
    An interview with Saurabh Doshi, Head - Media Partnerships, Facebook Saurabh leads Media/Content Partnership team and plays a key role in strategic relationship with key organizations and public celebrities across News, Sports, and Entertainment across the Indian subcontinent. Since joining Facebook in 2014, Saurabh ramped up the partnerships team pan India with core focus on connecting people to the content and creators that best inform and entertain them on Facebook, Instagram and Facebook Messenger. ...
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  12. Case Suite on Gouri's Cereals: The Packaging Dilemma for the Challenger Brand

    Case Suite on Gouri's Cereals: The Packaging Dilemma for the Challenger Brand

    PUBLISHED DATE: 01/05/2017
    PUBLISHER: ET Cases
    PRODUCT: CASE SUITE
    CASE LENGTH: 57.38 Minutes

    In this case suite, Vidur Gupta, the Co-founder and CEO of Gouri’s introduces the case (Gouri’s Cereals

    DESCRIPTION:
    In this case suite, Vidur Gupta, the Co-founder and CEO of Gouri’s introduces the case (Gouri’s Cereals: The Packaging Dilemma for the Challenger Brand) and outlines the 4Ps of Marketing. He shares the trigger for starting the brand Gouri’s and elucidates the process and the journey so far w.r.t. Product lines, Production size, Accreditations and Compliance, Pricing Challenges, Product-Form Challenges, Positioning of the Products and Packaging Challenges.

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  13. Case View with Rajat Gandhi - P2P Lending in India: Delivering Disruptive Innovation in Alternate Lending Space

    AUTHOR(S) : Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 18/11/2016
    PUBLISHER: ET Cases
    CATEGORY: BANKING & FINANCIAL SERVICES
    PRODUCT: case view
    CASE ID: BFS-2-0010B-2
    CASE LENGTH: 15 Pages
    Case View with Rajat Gandhi
    DESCRIPTION:
    Case View with Rajat Gandhi, Founder & CEO - FAIRCENT Faircent is the India’s largest P2P lending marketplace for borrowers and lenders to connect directly through its unique platform, which allows Auction and Reverse Auction Indexation. Faircent’s dynamic algorithms ensure that the right fit is done. Rajat Gandhi, one of the earliest professionals of Internet in India, gathered extensive hands-on experience in launching and building Portals, online Classifieds, Communities, E-Commerce ...
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  14. Case View with Lucas Bianchi - P2P Lending in India: Delivering Disruptive Innovation in Alternate Lending Space

    AUTHOR(S) : Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 18/11/2016
    PUBLISHER: ET Cases
    CATEGORY: BANKING & FINANCIAL SERVICES
    PRODUCT: case view
    CASE ID: BFS-2-0010B-1
    CASE LENGTH: 12 Pages
    Case View with Lucas Bianchi
    DESCRIPTION:
    An Interview with Lucas Bianchi, Co-Founder & Promoter of Namaste Credit. As a co-founder, Lucas is excited to be working with a great team at Namaste Credit to build amazing technologies that are revolutionizing finances for SMEs and  individuals across India. Passionate about research, analytics, innovation, and the financial markets, Lucas Bianchi is now focused on building Namaste Credit, an exciting new financial technology platform for loan facilitation and servicing in India. Namaste ...
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  15. Case View with Shankar Vaddadyi - P2P Lending in India: Delivering Disruptive Innovation in Alternate Lending Space

    AUTHOR(S) : Dr. Nagendra V. Chowdary
    PUBLISHED DATE: 17/11/2016
    PUBLISHER: ET Cases
    CATEGORY: BANKING & FINANCIAL SERVICES
    PRODUCT: case view
    CASE ID: BFS-2-0010B-3
    CASE LENGTH: 9 Pages
    Case View with Shankar Vaddadyi
    DESCRIPTION:
    Case View with Shankar Vaddadyi - P2P Lending in India: Delivering Disruptive Innovation in Alternate Lending Space. Shankar Vaddadyi is a seasoned professional having held C level and leadership positions across various industries and public companies in India. He has wide experience in Technology, Financial Inclusion Architecture and Social Entrepreneurship and has pioneered industry sectors. Presently, he is the Founder & CEO of www.i-lend.in which is India’s first P2P / Social Lending ...
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