John Paul Publishers: Analyzing Effectiveness of Training Methods using Analysis of Variance
John Paul Publishers (JPP), a reputed publisher in Hyderabad, was enjoying continuous growth in terms of sales and the volumes of books published during the last 2 years. However, Dr. John Paul (John), Founder of JPP decided to add new teams to improve its sales in December 2015.
An MBA (Marketing) graduate and with a Ph.D, John was driven by his ambition of contributing to the field of academics. At 58, John had to his credit 15+years of teaching and related publishing experience with reputed business schools countrywide. To give a framework to his aspirations, he incorporated JPP in 2013. Since its inception, JPP had consistently published books in the field of business management. These books were available for purchase on the company’s website. John believed in building an organization with minimal levels of hierarchy, requiring minimum supervision.
John’s team also contributed in establishing JPP as a celebrated name in the field of business management, with more than 1,500 books to its credit.
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Assignment Questions
I. What is ANOVA? What is the relationship between ANOVA and the t-test, and regression? Identify the similarities and dissimilarities between ANOVA and the t-test using the case
context.
II. Discuss how ANOVA would help John improve the sales performance of his sales team.
III. ........
Exhibits
Exhibit I: Trainee Details
Exhibit II: Sales Performance by Trainees (in ’00 INR)