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The Burgeoning Market of Online Counselling Firms in India

CASE FLYER, ORGANIZATIONAL BEHAVIOR
ET Cases, 4 pages

Case Preview

The Burgeoning Market of Online Counselling Firms in India

 

Expected Learning Outcomes

• The factors contributing to the rise of online counselling firms in India
• Online counselling as a boon or a bane
• Building an ecosystem using an individual’s emotional upheaval as a foundation

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Online Counselling: Growing Popularity in the Indian Market

1. Counselling has generally been perceived as a sign of weakness and has been often regarded as a measure for only those who suffer from a serious emotional imbalance. Do you agree with this view? Justify your stand.
2. Have you ever experienced an emotional upheaval or an emotional deficit? If yes, what has been your recourse? What has been your experience of such an intervention?
3. According to you, when does an individual resort to counselling? What are the common barriers that prevent individuals from seeking counselling?
4. What reasons have contributed to the rise of online counselling? Do you think the rise of online counselling firms can act as a substitute for the conventional ‘face-to-face’ counselling?
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Teaching Note Preview

The Burgeoning Market of Online Counselling Firms in India

 

Synopsis

This case flyer focuses on the issue of the rapidly rising online counselling firms in the Indian landscape. It deliberates on the contributing factors for the growth of online counselling firms and discusses the reasons for the growing need of individuals to seek emotional guidance. The accompanying article showcases the manner in which online counselling firms have provided an effective and easily accessible platform for sharing one’s deepest emotions. Can online counselling firms act as a substitute for personal counselling? What are the dangers in sharing one’s personal emotions with a faceless stranger? Interestingly, online counselling has been wholeheartedly embraced by the otherwise reluctant Indian audiences who have for long shied away from seeking professional counselling. What precautions should the online counselling firms take to distinguish a genuine psychological counselling requirement from an addiction-based requirement?

Expected Learning Outcomes

  • • The factors contributing to the rise of online counselling firms in India
  • • Online counselling as a boon or a bane
  • • Building an ecosystem using an individual’s emotional upheaval as a foundation

 

Positioning and Setting

This case flyer can be used in the following course:

  • a) Organizational Behavior – Emotions and Moods – How does an individual’s mood and emotional framework define his/her effectiveness as a leader?

 

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Product code: OB-4-0010, OB-4-0010A

Abstract


This case flyer and the accompanying article1 enable a discussion on the astounding growth of online counselling firms and the growing need for psychological counselling among working professionals and students, alike. It offers a platform to deliberate on the various reasons that have made online counselling a popular medium for sharing one's emotions. What are the critical success factors for online counselling firms? How should online counselling firms differentiate their service offerings? Given the nature of the industry, trust building becomes an essential ingredient for building successful online counselling firms.

Can social media platforms help online counselling firms in building trust amongst its existing and potential clientele? Indians have for long shied away from discussing matters pertaining to their emotions with professional therapists. Online counselling firms have gifted Indian audiences a mask which offers them the ease of communicating with a professional without disclosing their identities. Can an online counsellor's empathy levels be as befitting as desired by the person in need? Can constant and regular online counselling degenerate into an unwarranted addiction or weakness?




Pedagogical Objectives


  • To understand the contributing factors for the growth of online counselling firms in India

  • To discuss whether online counselling is a boon or a bane

  • To understand how companies are building an ecosystem using an individual's emotional upheaval as a foundation





1 Shramana Ganguly, 'Lonely? Get a Handle, There's Help Online', The Economic Times, November 9th 2013





This Case Pack Includes:
- Abstract
- Case Flyer
- Teaching Note (**ONLY for Academicians)
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