Four Disruptive Forces: Movements and Shifts in Demand and Supply Curves
The base article1, which is based on McKinsey’s No Ordinary Disruption2, outlines the four disruptive forces – the age of urbanization, accelerating technological changes, challenges of an aging world, and greater global connections – and points out a major shift in the world economy by 2030. However, the four disruptive forces also present enormous business opportunities and challenges, influencing the demand and supply curves of variety of goods, commodities and services. The changes in the demand and supply would thus lead to ‘shifts in’ or ‘movements along’ the curves. This case flyer introduces the participants/students to the concepts of Movements and Shifts in Demand and Supply curves.
Prerequisite Conceptual Understanding (PCU)/Before the Classroom Discussion
The participants should be asked to read the following chapter to help them connect the concepts discussed in the case flyer.
- • Paul A Samuelson, et al., “Basic Elements of Supply and Demand”, Economics, 19th Edition (Special Indian Edition), McGraw Hill Education (India) Private Limited, 2014 – To understand the notions of supply and demand and their operation in competitive markets
Case Positioning and Setting
The case flyer can be used in MBA or Executive MBA or Executive Development Programs, for the following modules/topics:
- • Movements and Shifts in Demand and Supply Curves – To understand the concept and connotation of movements along and shifts of the demand and supply curves
Expected Learning Outcomes
- • The concepts of movements and shifts in demand and supply curves
- • The market implications of the four disruptive forces in global economy by 2030 and the impact through demand and supply curves
1 “Four Disruptive Forces”, The Economic Times, June 6th 2015, page 7
2 Richard Dobbs, et al., No Ordinary Disruption: The Four Global Forces Breaking All the Trends, ISBN-10: 1610395794 (ISBN-13: 978-1610395793), Public Affairs, July 29th 2015