Swachh Bharat Abhiyan – Leading to Healthier Life and Prosperity
On October 2nd 2014, Prime Minister Narendra Modi initiated the national campaign Swachh Bharat Abhiyan by picking up a broom and cleaning a pavement at Valmiki Basti, a sanitation workers colony at Rajpath, New Delhi. The Swachh Bharat Abhiyan was launched with eight core objectives. The principal objective was to ensure a healthy life for Indian citizens and to improve India’s semblance globally. Swachh Bharat Abhiyan was Modi’s initiative to ensure access to clean toilets and safe and adequate drinking water supply are supplied to every citizen of India. This was also to ensure that proper solid and waste management disposal systems are developed and clean villages are developed. Gramin Swachh Bharat Abhiyan has a target of 11 crore household latrines in villages by 2019. The central agency for this work is the Drinking Water and Sanitary Ministry. Urban Swachh Bharat Abhiyan has a target to build 1 crore household toilets, 2.5 lakh seats of community toilets, 2.6 lakh public toilets and solid waste management. The central agency for this work is the Urban Development and Housing Ministry. Under the Corporate Social Responsibility (CSR) Plans, PSUs under power, coal and renewable energy ministries are to build 50,000 toilets in schools by August 2015. The Confederation of Indian Industry (CII) is to help to build 10,000 toilets in schools by 2016 at the cost of INR200 crore to INR500 crore using funds from private companies. The estimated cost of Swachh Bharat Abhiyan is INR1.96 lakh crore. Swachh Bharat Abhiyan has to achieve its ultimate goal by 2019, the 150th birth anniversary of Mahatma Gandhi, to ensure a clean and green India (every city and village). Swachh Bharat Abhiyan sounds very good but the main challenge is in implementation. This case enables a classroom discussion on challenges in implementation of this big social issue and come out various options and opportunities available in solving this social issue.
Expected Learning Outcomes
• Study social awareness of Swachh Bharat Abhiyan
• Study the challenges and strategies in implementation of Swachh Bharat Abhiyan
Case Positioning and Setting
This case can be used for MBA/PGDM/MFM/MCA in the Second Semester to discuss the module – Corporate Social Responsibility
Secondary data collated from information on the internet and other published sources
Suggested Teaching Approaches
The class should be divided into four groups. Each group presents their own views. This discussion need to summarized and concluded by students with the help of a faculty acting as a facilitator and moderator. More groups may be formed depending on the class strength.