In this case view, Rikin Gandhi (Gandhi), CEO, Digital Green, recounts the journey of Digital Green from ideation to practically kick-starting the organization and emerging as a successful socially relevant business model. Digital Green strives to raise the livelihoods of smallholder farmers across the third world countries by producing a rural library of digital videos through grassroots-level partnerships to enhance the agricultural productivity. Gandhi explains in depth about the critical success ...

In this Case Suite (video interview) with ET CASES, Anu Acharya, Founder & CEO of mapmygenome.in, shares her illustrious journey of entrepreneurship after having had an exemplary career. She was awarded Young Global Leader by the World Economic Forum in 2011. She also serves as a member of the governing body of Council of Scientific and Industrial Research, is a board member for the National Institute of Biomedical Genomics based in Kalyani, West Bengal, is in the Global Agenda Council on Genetics ...

In this Case Suite (video interview) with ET CASES, Naiyya Saggi (Co-founder and CEO, BABYCHAKRA) and Mitesh Karia (Co-founder and COO, BABYCHAKRA) share their entrepreneurial journey including their educational and professional background, entrepreneurial triggers, the core idea of Babychakra, Babychakra's amazing journey in initial days, design of website & services of Babychakra, inspiration behind the Babychakra and services, (services: maternity services, Pilate session for expecting mothers, ...

In this Case Suite (video interview) with ET CASES, Chetana Misra, Founder and CEO, MomPreneursIndia, shares the basic premise of this innovative and highly appreciated platform. She speaks on MomPreneursIndia's Business Plan, the kind of events and exhibitions undertaken to promote the members' ventures/products, the business model and how the team works to empower the MomPreneurs with new sets of skills and techniques to enhance their business potential. Chetana Misra earned her Master’s in ...

In this Case Suite (video interview) with ET CASES, popular Telugu TV anchor, Jhansi, shares her experience of having patronized hand woven saris by Chenetha Color Weaves' Karghaa brand and why it is important to encourage the weaving community. Chenetha Color Weaves (CCW) is a handloom weaver-owned and managed social enterprise promoted by two mutually aided cooperative societies Chitiki and Ratnam. It began with a convergence of ideas and vision of individuals and organizations. Chetana Society ...