This case study introduces the participants to two important constructs of strategy: emergence of a firm’s strategy and industry structure modelling a firm’s strategy.  Quikr, India’s largest online cross-category (horizontal) classifieds platform has been reinventing itself since its inception in 2008. Co-founded by IIT-IIM alumnus, Pranay Chulet and Jiby Thomas, Quikr grew rapidly with 12 million listings and 20 million responses every month. Headquartered in Bangalore (on ...

This case is about an eighteen-year-old Bangalore based social enterprise – “SELCO India”, which caters to the energy need of the economically impoverished sections of society. It was established by Mr. Harish Hande with the financial help of Solar Electric Light Fund (SELF), a U.S. based non-profit organization. It is a for-profit  organization which has created over time, a unique business model with customized products, doorstep financing, and a strong service network, which ...

This is a case on the effectiveness of Entrepreneurship Development Programmes (EDPs) that are being conducted in Tripura by the various Central Government institutions, State Government institutions, and Non-Government institutions like Micro, Small and Medium Enterprise Development Institute (MSMEDI) (formerly, Small Industries Service Institute (SISI)), Entrepreneurship Development Institute of Tripura (EDIT), Swavalamban Training Institute (STI), North Eastern Industrial Consultants Limited (NECON), ...

This case investigates the journey of the farmers of Titri village in Madhya Pradesh (M.P.), involved in grape farming, later turned producers of quality wines. While they started producing wine, they knew little about problems of business environment in wine industry. This case presents an account of the problems faced by the Agripreneurs. This case discusses the diversity and complexity of the legal environment in Indian States with their geographical and cultural differences and every state is ...

This case will facilitate a real world learning and understanding of the value chain of the Management Education industry along with the application of business strategy development techniques.
Through the story of Global Business School this case allows students to apply the Value Chain and SWOT analysis concepts to analyse the current situation and identify the problems. Students create a current situation model and understand what are the related primary and secondary value addition activities ...

The case, developed using primary data, provides comparative accounts of two organizations with different characteristics - one a small manufacturing unit (SUAN) with less than hundred employees and the other a large non-profit organization (CINI) with more than twelve hundred employees - to highlight the criticality of organizational knowledge in ensuring growth and continuing success. The case presents some of the pressing challenges faced by the aforementioned organizations to show how these challenges ...

The case of Al-Rasheed Food World in the Kashmir region of J&K is expository of an enterprise that has survived and is growing in a geo-political disadvantage and uncertain environment. It has been successfully doing business in an environment where the state has been under terror attack. This is a family run business unit that has been steadily growing over the period as a profitable venture. The entrepreneurial leadership accompanied with perseverance and consistency has transformed a small ...

This caselet enables a discussion on the challenges faced by Vicco (Vicco) Laboratories, a veteran ayurvedic products (herbal medicinal) brand from India. The brand is losing its significance among Indian consumers due to issues like incorrect positioning and lack of clear marketing strategy. An unprecedented rise of several medium and large players in Indian herbal product market has posed a severe threat to Vicco’s traditional business model. Rapidly decreasing market share and falling  ...

In this case suite, Anu Aga, Chairperson, Thermax Industries, shares her illustrious journey in steering a highly-acclaimed and one of the most respected Indian family businesses, THERMAX. Imbuing the company with benchmark-like governance systems and orchestrating the same with exemplary values, Anu Aga has prepared the company for generations.

Kingfisher Airlines (KFA) was launched as an all-economy, single-class configuration aircrafts with food and entertainment systems. The airline shifted its focus to luxury and launched its premium service 'Kingfisher First'. It acquired low cost 'Air Deccan' and tried to pursue two different business models; premium and low cost. It continued its expansion plans unabated. However, it defaulted in payment of lease rentals, fuel charges, airport fee, employee's salary and interest on borrowings. KFA ...

Hozford Inc., is a large multinational corporation headquartered in Montreal, Canada that manufactures agricultural and construction machinery. It is considering opening a huge R&D facility in India. The management of Hozford is considering opening a huge R&D facility in India and identify the potential of such a facility in India. However, is the move the right one at this point of time? Most companies burn billions of dollars on technology innovation and R&D without getting the best ...

This case focuses on the marketing strategies of Micromax Informatics Limited (Micromax). Micromax was founded in 1991 as a distributor of computer hardware by Rajesh Agarwal. In 1999, he was joined by three of his friends and based on a persuasive suggestion of one of them (Rahul Sharma), got into the mobile handset business in 2008. This was based on an observation that even the most popular brands of handsets launched by global players did not fully satisfy the local needs. Micromax was good in ...

Like all economic entities, firms have limited resources at their disposal. With social and environmental responsibilities becoming as important to firms as their profits, often firms must deal with choosing one over the other. A popular strategy for balancing the three is to serve the socially-excluded, through the market, by eco-innovations. But, the socially-excluded are not a homogeneous category. Serving each sub-segment requires a different strategy. India has the largest number of open defecators ...

**IIM RAIPUR- ET CASES Award (GSMC 2016) – For a Case With Global Implications This case study analyzes the international alliances of a midsized software company in India. The case study starts with the company profile; product description; market and customer specification of the company. This is followed by a general explanation of the business operating model of the company. The company has adopted the strategy of strategic alliances for its growth. After that the way company is following ...